15 Killer Real Estate Blog Content Ideas | FortuneBuilders (2022)

Key Takeaways

  • 15 real estate blog ideas

  • Tips for real estate blogging

A real estate blog is an important part of any comprehensive investor strategy. Still, many investors havea few remaining questions: How will they gather ideas to help them create content? What topics should they cover in their real estate blog content to ensure they reach the exact local audience they want to?

One of the best real estate blogging tips around is to focus on housing and real estate trends. Another great form of real estate content marketing is to highlight local events in your area. Investors can also utilize content marketing for real estate by pointing out any crucial news regarding schools, restaurants, or transportation.

The Value Of A Real Estate Blog

Creating a blog can be a great way to provide valuable content to attract viewers to your site. According to Kris Lippi, owner of the popular real estate website ISoldMyHouse.com, establishing your blog as a reliable source of real estate content ideas will draw in regular viewers who trust your site.

“While informative blogs which serve as valuable resources for clients and prospects showcase you and your business’s expertise in the field, they also fire up your site’s SEO. SEO-optimized blogs ensure that you are visible and therefore accessible to search engine-using leads. Higher SEO rankings come with the automatic credibility needed to arrange deals without lifting as much as a finger, all because people trust Google, Yahoo, and Bing to return the best results whenever they search for a real estate business within their area,” says Lippi. By doing so, you create an opportunity to convert your viewers into customers.

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15 Killer Real Estate Blog Content Ideas | FortuneBuilders (1)

Real Estate Blog Ideas You Can Use Today

Here are 15 real estate blogging ideas to help keep your blog productive, fruitful and full of content that acquires leads.

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1. Housing Trends

There may be no more universal real estate blog topicfor your potential audience than that of housing trends. Whether trying to reach sellers or buyers, discussing trends in home sales, mortgage rates, and lending restrictions is a good place to invest energy.

Tip: Create Google Alerts around specific housing trends to get timely info you can use for your content.

2. Local Events

Who doesn’t want to know about events in the community you spend most of your time? From festivals to community projectsand estate sales to charity 5Ks, let readers know about any upcoming, notable events in your real estate market.

Tip: Subscribe to event updates from local websites and newspaper sites to keep tabs on what’s going on.

3. Feature a Local Business

Got a favorite hamburger joint, or perhaps the ultimate place to get a latte? Maybe you know the best happy hour spot near the ballpark. Not only will your audience appreciate your insight about cool places to check out, but chances are the business will provide a link to your website, helping the SEO of your real estate blog.

Tip: Think about doing a talk or meet up at the featured business to drum up business.

4. Recreation Activities

Whether it’s the best gym to get in shape or the ideal place for that hike with the dog, providing some great places to get some exercise is a fabulous idea for blog content.

Tip: Include affiliate links to sporting goods or recreational equipment for additional revenue.

5. Dog-Friendly

Unfortunately, it can be tough for residents to know where the best place to take their pets is. From dog groomers to dog-friendly restaurants, provide a list of recommended places for dog lovers to check out.

Tip: Encourage folks to share pics of their own four-legged friends. Great for getting engagement on your blog.

6. Don’t Forget The Kids

It doesn’t matter whetheryou’re finding the perfect kid-friendly pizza jointor the latest news about the best schools, giving parents information about kid-themed info in your market is a great way to produce helpful content that has a good chance of getting shared on social media.

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Tip: Survey your email list to find out the best places.

7. Testimonial Pages

Though you don’t want to toot your horn too much, one great way to build your credibility — and demonstrate your track record — is to have content based on current and former clients who’ve worked with you. These can be text-based or even through video, but they can be a powerful addition to your real estate blog no matter how you present it.

Tip: Ask your email subscribers for testimonials; you’ll be shocked how many people you out.

8. Home Maintenance

Who doesn’t want to know more about renovating their property to make it look better? Which home improvements will lead to the biggest return on investment? You can even take it one step further by diving into topics such as staging a home you’re planning to sell, or how to avoid many of the common challenges associated with buying/selling a home.

Tip: Do a video walk-thru of your own home or property you recently worked on to show your expertise in real-time.

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9. Relocation Information

Among the best real estate blog topics is information on moving to a new place. Relocation to a new geographic region can be stressful for even the most prepared individuals. By providing resources and information that help folks moving to a new region, you can reach people who are likely to be looking to either buy or sell a property.

Tip: Partner with local businesses to create joint ventures where you feature them as a resource and maybe get a bit of referral income in the process.

10. Share Your Story

Your real estate blog content is the perfect place to get a little bit personal and share your journey as an investor. Why should folks work with you? How did you get started? What have you learned in your journey as an entrepreneur and investor? And what can you share about the investing industry that readers could apply to their own lives? Most people view the investor life as a dream aspiration. Let them inside your process, and you might find it one of the most important selling tools you have.

Tip: Have somebody interview you in a Q&A session that covers the most typical questions you get as an investor.

11. Property Lists

You can provide helpful content about property listings in your area to your readers on your real estate blog as well. Put together some lists of the cheapest, most luxurious, or best-valued property. Doing so will help establish your blog as a place for readers to get the information they are looking for about local properties in one place.

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12. Local Getaways

Help your readers decide where to go if they want to take a weekend vacation or a day trip. This will help demonstrate your expertise as a local in the area and show readers that you know what you’re talking about, especially if you make great recommendations.

13. Service Recommendations

If you have been in the industry for a while, you will likely have partnerships and relationships with other professionals that you can recommend to others. Use your blog to promote title companies, inspectors, etc. It is important that you only go this route if you are fully confident in their abilities.

14. Home Decor

Do you have any experience with interior design, or have you worked with designers in the past? This would make a great subject for a series of blog posts on the do’s and don’ts of decorating your home. Tailor your ideas to different styles of homes and where they are located, and use past projects as examples.

15. Rent or Buy

Debating renting vs. buying is an excellent subject real estate content idea. Talk about the pros and cons for both sides and how they differ depending on your financial situation and goals. Share stories about when you chose to rent or buy and why, and how the housing market plays into this decision.

15 Killer Real Estate Blog Content Ideas | FortuneBuilders (2)

Tips For Writing A Real Estate Blog

Now that you have an idea of what topics you can write about on your real estate blog, you will want to make sure that you can help your blog reach its fullest potential. Here are some tips that can take your blog from good to great.

  1. Write valuable content that helps answer readers’ questions. Tony Mariotti, CEO at RubyHome, is an advocate of providing readers with the most valuable content possible. “Work on providing content that will empower your audience and help them make their homebuying decision. Don’t use sales-pitchy lingo. Just be helpful and provide engaging insights and useful explanations,” says Mariotti. Doing so will increase the likelihood of readers regularly returning to your site.

  2. Robert Johnson, founder of Sawinery suggests “concentrate on local keyword phrases. Creating a website is one thing, but if you want to capitalize on the traffic opportunities that come with good SEO, you must focus on keyword phrases. Include the local keyword targets in content that a prospective home buyer will find useful”. Be sure that your blog pages are designed for the internet. Break up sections of text with space in between topics and paragraphs. Use an easy to read font and use headings for each topic.

  3. Post on a regular schedule. You can become a trustworthy source of reliable content if your readers know when to expect something new on your blog.

  4. Build relationships with similar blog creators. Get to know the authors of other blogs and build trustworthy relationships with them. This can help earn you a featured mention on their blogs and build your own blog’s reputation. You can also learn what topics are popular and working for your competitors this way.

  5. Include infographics and images on your pages. This helps to create a more visually appealing look for blogs. Infographics are a great way to illustrate a concept or display statistics.

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  6. Stay up to date with the latest trends to ensure that you are providing the most relevant real estate blog content for your reads. You want to make sure that your blog is up to date with the latest real estate trends.

  7. A great way to generate traffic to your blog (for free!) is to research keywords online. Tools like Google Search Console and Ahrefs have tools available that can help you identify the words and phrases appearing in search results. These keywords can help you get more eyes on your content. In some cases, keyword research could even lead you to new topics or post ideas.

  8. The most important tip to remember as you create your own real estate blog is to put your readers first. Taking the easy way out, buying followers, copying posts will not get you very far. Remember, this webpage can turn into leads and increase your business. Take the project seriously and put some time into it. Your efforts will be rewarded if your readers trust you.

Setting Up Your Blog

As you get a better idea of your favorite real estate content ideas, begin thinking about your ideal website. There are numerous hosts you can use for free or at a low cost, such as WordPress, Square Space, Wix, or others. These websites have templates users can change around when setting up a blog. As you review options, prioritize organization and branding. Keep your business goals in mind and customize basic templates to improve your overall look. Remember to take advantage of free and low-cost features, especially in the beginning stages.

When choosing a website platform, you will also have the opportunity to select and register a domain name. This is another opportunity to solidify your brand and attract possible readers. Make your title clear, and remember you typically don’t want to change the core features. This will undermine brand recognition as you establish an audience. With that in mind, think carefully as you set up your blog.

Popular Tools & Software

Before you implement any of the above real estate content ideas, ask yourself how you are going to evaluate them. There are numerous ways to measure the success of a real estate website, blog, or social media page but you have to be proactive. A great way to get started is by adding Google Analytics tracking code to your website. This is one of the most popular tools for measuring website performance and will allow you to see traffic, visitors, and more. The best part is, it’s completely free to use.

After you set up the basics, there are other tools you can use to increase your tracking efforts and overall web performance. Within Google, you can check out Google Search Console to monitor your presence in search results. For example, when you search “real estate wholesalers in San Diego” does your business appear on the first page? What about the second? Google Search Console can help you monitor this position over time, allowing you to track your improvements.

Outside of Google, two of the most popular tools are Ahrefs and SEMRush. Ahrefs has an SEO keywords tool that allows users to audit their websites for the top performing pages, broken links, and more. This platform can even be used to help identify how competitor’s websites are performing. SEMRush is another option for tracking your overall web performance. This tool will help you identify certain keywords, traffic, and more.

Summary

Deciding to write a real estate blog is an endeavor that requires strategic planning and careful thought. These 15 ideas for real estate blog content are great topics you can write about to provide valuable content that will keep your readers coming back for more. Keep our tips for writing a real estate blog in mind to optimize your content and achieve the most success with your blog.

Let us know which of these real estate content ideas you like best in the comments below.

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FAQs

What should I post on my real estate blog? ›

22 Real Estate Blog Post Ideas
  • A Guide to Buying Your First Home in Today's Market. The last two years, as you know, have been tumultuous in so many ways. ...
  • Local Events in Your Area. ...
  • Housing Trends. ...
  • Mortgage Rates. ...
  • Local Property Tax Rates. ...
  • Local Home Values. ...
  • Types of Mortgages. ...
  • Lifestyle Posts.
Jan 12, 2022

What do you write about in a real estate blog? ›

Write about your local real estate market. Local area events: Keep up with local events in your niche area by reading local newspapers and community events calendars. Advertise upcoming events and write about attending recent events.

What are some topics your audience might like real estate? ›

1. Housing Trends. There may be no more universal real estate blog topic for your potential audience than that of housing trends. Whether trying to reach sellers or buyers, discussing trends in home sales, mortgage rates, and lending restrictions is a good place to invest energy.

What should I post on Instagram about real estate? ›

27 Ideas for your Real Estate Instagram Posts
  • Local Market Stats. People care about some market stats, but usually only if they're extremely local and relevant to them. ...
  • Local Thing To Do. When you go do something local, post about it! ...
  • Local Restaurant. ...
  • Team Event. ...
  • Goals. ...
  • Pets. ...
  • Personal News. ...
  • Local Photo.

What is the best topic for blog? ›

Good call. With people spending more time online than ever before, a high-quality blog that tackles an in-demand topic could be a very successful endeavor.
...
120 best blog niche ideas to write about
  • Health and fitness.
  • Relationships.
  • Gaming.
  • Science and medicine.
  • Home ownership.
  • Lifestyle and hobbies.
  • Pets.
  • Your own journey.
Jan 22, 2021

How do you write real estate content? ›

Written Content
  1. Your brand's story. Why are you passionate about real estate? ...
  2. Customer stories. Describe the problems they faced and the challenges they overcame.
  3. Describe locations. List the services and facilities in each geographical area. ...
  4. Industry news. ...
  5. Tips for buyers and sellers.
Jun 26, 2018

How do I start a property blog? ›

How to Start a Real Estate Blog in 5 Easy Steps
  1. Step 1: Getting Set Up. If you already have a website for your business, go ahead and add a blog through your web host or designer. ...
  2. Step 2: Create a Content Calendar. ...
  3. Step 3: Decide What to Write. ...
  4. Step 4: Write High-Quality Blog Content. ...
  5. Step 5: Assess, Learn, Improve.

What do real estates post on social media? ›

80 Social Media Post Ideas For Real Estate
  • Create A Poll Or A Quiz.
  • Share A Personal Real Estate Milestones.
  • Share A Client's Life Milestones.
  • Share A Video You Created.
  • Organize Regular Giveaways.
  • Retweet local news.
  • Ask questions.
  • Share a virtual home showing/open house video recap.

Did you know real estate tips? ›

Real estate advice for first-time buyers
  • Do your due diligence.
  • Remember that there's no perfect time to buy a house.
  • Target homes on the lower end of your budget.
  • Make an offer earlier in the week.
  • Consider working with a mortgage broker.
  • Keep a poker face when touring homes.
  • Boost your home's appeal.
Sep 23, 2021

Why location is important in real estate? ›

The location of your property provides convenience and accessibility to the things you need, so the closer you are to these local amenities and hot spots, the better your location and the likelier for your property value to appreciate over time.

What are some catchy real estate slogans? ›

Real Estate Taglines and Slogans
  • “Move to What Moves You” -Halstead Property.
  • “Your Gateway to a Richer Life” -Town and Country Real Estate, The Hamptons.
  • “Move/Forward” -Bond Real Estate.
  • “Where Dreams Come Home” -Coldwell Banker.
  • “Find Your Nook” -Nooklyn.com.
  • “Be Home” -Corcoran Group.
  • “Let us Guide you Home” -Compass.
Aug 3, 2018

How do I create real estate content for Instagram? ›

Here are our 10 best tips and ideas for real estate Instagram:
  1. Set the right Instagram objectives.
  2. Use local targeting.
  3. Get smart about demographics.
  4. Make use of popular real estate Instagram hashtags.
  5. Use carousel ads to show off your properties.
  6. Bring real estate to life with video.
  7. Leverage aspirational imagery.
Jun 5, 2019

What are good realtor quotes? ›

13 Real Estate Quotes to Keep You Inspired
  • “To be successful in real estate, you must always and consistently put your clients' best interests first. ...
  • “Every day you have 1,440 minutes. ...
  • “Real estate is an imperishable asset, ever-increasing in value. ...
  • “The problem with real estate is that it's local.
Jul 13, 2022

Which type of blog is most popular? ›

Best types of blogs to create:
  • Food blogs.
  • Travel blogs.
  • Health and fitness blogs.
  • Lifestyle blogs.
  • Fashion and beauty blogs.
  • Photography blogs.
  • Personal blogs.
  • DIY craft blogs.
Nov 27, 2021

What blogs are in demand? ›

If you want to pick the perfect topic for a new blog to make money, these six great niches are the right place to start.
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
May 19, 2022

Is commercial real estate a good investment in 2022? ›

Despite rising interest rates—with the potential for more hikes in the coming months—commercial real estate has seen success in 2022. Although the forecast varies among asset classes, the overall industry outlook remains positive heading into the second half of the year.

What do you talk about in a real estate meeting? ›

Meetings are an opportunity to role play and provide feedback on sales strategies, sales skills, and negotiations. Brainstorm typical concerns potential clients might have about the current real estate market and have your team role play how they handle tricky conversations.

What is residential real estate? ›

What is residential real estate? Residential real estate is an area developed for people to live on. As defined by local zoning ordinances, residential real estate cannot be used for commercial or industrial purposes.

What should I post on social media real estate? ›

80 Social Media Post Ideas For Real Estate
  • Create A Poll Or A Quiz.
  • Share A Personal Real Estate Milestones.
  • Share A Client's Life Milestones.
  • Share A Video You Created.
  • Organize Regular Giveaways.
  • Retweet local news.
  • Ask questions.
  • Share a virtual home showing/open house video recap.

How do you write real estate content? ›

Written Content
  1. Your brand's story. Why are you passionate about real estate? ...
  2. Customer stories. Describe the problems they faced and the challenges they overcame.
  3. Describe locations. List the services and facilities in each geographical area. ...
  4. Industry news. ...
  5. Tips for buyers and sellers.
Jun 26, 2018

Did you know real estate tips? ›

Real estate advice for first-time buyers
  • Do your due diligence.
  • Remember that there's no perfect time to buy a house.
  • Target homes on the lower end of your budget.
  • Make an offer earlier in the week.
  • Consider working with a mortgage broker.
  • Keep a poker face when touring homes.
  • Boost your home's appeal.
Sep 23, 2021

How do you make a real estate presentation? ›

25 Real Estate Listing Presentation Ideas and Tips
  1. Introduce Yourself. ...
  2. Leverage the Power of Your Brand. ...
  3. Explain Your Pricing Strategy. ...
  4. Walk Through Your Pre-listing Steps. ...
  5. Explain Your Marketing Strategy. ...
  6. Talk About What Will Happen When the Listing Goes Live. ...
  7. Give an Overview of the Contract to Close. ...
  8. Make it Personal.
Dec 17, 2020

How do you get 10 listings in 30 days? ›

  1. Step 1: Publish Useful Real Estate Blog Posts.
  2. Step 2: Stay In Touch With Previous Clients.
  3. Step 3: Create and Share a One-Minute Video.
  4. Step 4: Post on All Your Social Media Channels.
  5. Step 5: Make Connections with Personal Outreach.
  6. How to Get 10 Listings in 30 Days: Take 5 Simple Steps.
Nov 5, 2021

What do you say on a real estate Post? ›

Remind people specifically how you make their lives easier during a real estate transaction. Tell them why it's a good time to buy/sell now. Include a request for any referrals they may have. Encourage them to take the next step by calling/texting/emailing/messaging you.

What is a content pillars for real estate? ›

Content Pillars are various themes or topics that you share about on social media. As a Realtor, these pillars could include: Seller Tips, Local Information, Personal/Motivation, Home Design, Buyer Tips, etc.

Why content is important in real estate? ›

Content helps make you a subject authority

Real estate is a substantial investment and it only makes sense for landlords to look for an agency who knows their stuff when it comes to selling or managing their properties. Publishing quality content helps build credibility for your business.

What is content writing? ›

Content writing is the process of writing, editing, and publishing content in a digital format. That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy ... and more.

How can I impress a real estate client? ›

Talk from experience, bank on your knowledge

A client would, hence, want to be sure that you are trustworthy and have sound knowledge. While guiding difficult clients, back your conversations with facts. You should be able to talk about different aspects of the property you are pitching to them.

What are some fun facts about real estate? ›

Zillow is the most popular real estate and rental marketplace in the US (The Most Expensive Homes) Austin, Texas, is the top commercial real estate market in the US (CXRE) There are more single female homeowners in the US than single male homeowners (Lending Tree) Staged homes sell 25% faster than non-staged ones (G2)

What should I include in my listing presentation? ›

Let's dive in:
  1. A CMA (Comparative Market Analysis) ...
  2. Your range of value. ...
  3. A handful of client success stories. ...
  4. Multiple net sheets. ...
  5. Your USP (Unique Selling Proposition) ...
  6. An eye-catching listing presentation. ...
  7. Confidence. ...
  8. Business Cards.
Nov 4, 2021

How long should listing presentations be? ›

How long should a listing presentation take? - YouTube

What's the best strategy for pricing a home? ›

How to Price Your Home to Attract the Highest Offers
  • Price your home competitively. ...
  • Use strategic price points. ...
  • Consider value range marketing. ...
  • Hire an experienced listing agent. ...
  • Encourage two-way critiques. ...
  • Offer incentives & prepaids. ...
  • Use a pre-appraisal and pre-inspections. ...
  • Learn to fail fast.

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2. Max Keller and the Senior Real Estate Boom! with Jay Conner, The Private Money Authority
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(Jelena Ostrovska)
5. How To Create Killer Content For Social Media
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