4th of July Email Ideas For Your Business | Constant Contact (2024)

4th of July Email Ideas For Your Business | Constant Contact (1)

If you live in the USA, the 4th of July is Independence Day.

If you haven’t already, it’s time to fire up the barbeque grill and invite the neighbors over to celebrate. But, before you do that, be sure to send out your 4th of July email campaign.

With 4th of July spending traditionally ranging from roughly six to seven billion dollars on food alone, you’ll want to celebrate with your customers with a special 4th of July promotion.

But what if you don’t sell food, fireworks, or red, white, and blue things? That’s okay! You can still celebrate with your customers by offering special promotions or discounts, or even just by sending them a holiday greeting that wishes them a happy 4th and keeps your business top of mind.

The voice and content of your 4th of July email campaign depend upon your business, your brand, and your customers. Think about what 4th of July topic would suit your brand best. Do you want to share information on the American-made products you carry and the people who make them? The history of the 4th of July and why it’s important to us? The glorious fireworks and how they became part of our tradition? The fabulous cookouts, picnics, and barbeques? Or do you want to share red, white, and blue recipes?

Once you have a plan for your email, the rest is easy. Here are some great ideas to help get those creative juices flowing for your 4th of July email campaigns.

4th of July email promotions

What’s a 4th of July without holiday promotions?

While some of us will be focused on preparing every red, white, and blue recipe we can find, others will be intent on procuring the best backyard fireworks known to humankind. Either way, it’s always a bonus to get a cost break on something else on the “want” list.

So, if you’re not a 4th of July-centric business, here are some ideas of promotions that you can do to boost your business this holiday and stay top of mind with your customers.

Offer a special discount

This discount can be for whatever you have to offer:

  • Services
  • Products
  • Memberships
  • Tickets

If you offer it, see if you can discount it for the occasion.

Give them a buy one get one offer they can’t refuse

Whether it’s a percentage off the second item, a free second item, or a fun 4th of July tchotchke with your business logo printed on it, it’s always fun to receive something for free.

Reward referrals

If you have a referral program or have thought about starting one, now is a great time to give it a boost.

  • Offer your customers an extra, one-time bonus for joining your program this month.
  • Get your customers to bring you more clients by giving them extra points for any of their referrals that book this month.
  • Encourage them to bring a friend by discounting both memberships/services if they signup or book together (so it works out sort of like a buy-one-get-one X% off).

TIP: Add an extra bit of fun by challenging your customers to answer a historical question related to the 4th to receive the promotion.

Creating original 4th of July email subject lines

For many of us, crafting great subject lines is the most challenging part of email campaigns, but it doesn’t have to be. Keep these tips in mind and you’ll have no problem coming up with a suitably patriotic 4th of July email subject line for your campaign:

  • Keep it short and sweet. The first two words of your subject line are the most important because people tend to quickly scan subject lines to decide if they’re going to open an email or not.
  • Convey a sense of urgency. Create FOMO (Fear of Missing Out) by letting your readers know that the offer inside is for a limited time only.
  • Be playful with your wording. Making your reader laugh or smile at the subject line is sure to earn your email an opening.

Fourth of July email subject line examples

The 4th of July comes around only once a year. So, take a cue from these email subject line examples and have some fun.

  • “Just like fireworks, this offer will explode [fireworks emoji]”
  • “Your offer is about to become history”
  • “BBQs, Fireworks, Discounts, oh my!”
  • “Just the 4th of us”
  • “Red, white, don’t be blue [recipients name]”
  • “Independence? Great!” (preheader: “Sharing discounts with friends — better!”)
  • “Unlock your Independence. . . ” (preheader: “Day discount”)
  • “Give me liberty or give me. . . ” (preheader: “death by chocolate” — If you sell chocolate anything. Otherwise, you can end the sentence with whatever you’re offering in your email.)
  • “Happy 4th of July! Eat until you explode!” (If your offer involves food. While it’s a little long, the second sentence can go into the preheader.)
  • “Do you know who said. . .” (If a quote is short enough, use it as a preheader and give the answer in your email. If it’s longer, include famous patriotic quotes in the body of your email.)

4th of July email designs

Without a good email design, your 4th of July content will fall flat. Take a look at these premade designs within Constant Contact to get you started. And remember, every email template is fully customizable, but predesigned templates have specially designed backgrounds, bars, and images that you may not be able to find elsewhere. So, pick out a favorite and use it as your foundation to build your 4th of July email.

4th of July Card

4th of July Email Ideas For Your Business | Constant Contact (2)

What I love about the 4th of July Card:

  • It has a lovely, clean white on white motif
  • The strong main graphic has vibrance and nostalgia
  • It has a fantastic white-washed-wood background

Fourth of July Card 2

What I love about the Fourth of July Card2:

  • It’s short and sweet
  • The graphics are fun
  • It has a fantastic flag background

Fourth of July Deal

4th of July Email Ideas For Your Business | Constant Contact (4)

What I love about the Fourth of July Deal:

  • Fun and light fireworks graphics
  • Bright vibrant reds that leap off the page
  • A great star divider line

Fourth of July Sale

4th of July Email Ideas For Your Business | Constant Contact (5)

What I love about the Fourth of July Sale template:

  • Fantastic star border at the top with the fun dog graphic
  • Solid colors with a clean layout
  • Clear call to action button that doesn’t feel like it’s in your face

4th of July Fireworks template

4th of July Email Ideas For Your Business | Constant Contact (6)

What I love about the 4th of July Fireworks template:

  • The flashy fireworks GIF
  • Room for more than one subject
  • Simple grey/black fireworks themed background

Fourth of July template

4th of July Email Ideas For Your Business | Constant Contact (7)

What I love about this Fourth of July email template design:

  • Original graphic
  • Simple design
  • Works for any brand

Independence Day Event template

4th of July Email Ideas For Your Business | Constant Contact (8)

My favorite parts of the Independence Day Event template:

  • The main fireworks image, which you can’t get anywhere else
  • The camping motif
  • Works great for when you’re not offering a promotion to stay top of mind

Independence Day Sale email template

4th of July Email Ideas For Your Business | Constant Contact (9)

This Independence Day Sale email template is just plain FUN! Enough said.

Intentions are good but a clear call to action is better

With every email campaign, it’s crucial that you know exactly what you want your readers to do.

Do you want them to: Have a happy 4th? Come into your shop or studio? Book an appointment or get an estimate? Invest in a membership, insurance, or real estate opportunity? Make a purchase online? Donate to your cause? Or attend an event?

Whatever your intent, make sure that you include a clear call to action (CTA) so your readers know what you want them to do as well.

Good CTAs for expiring offers should include the word “now,” and each CTA should lead back to the appropriate website or landing page where customers can book online, call you, email you, download a file, fill out a form, or print out a coupon.

It should only take one click on the CTA button to get your reader to where they can do what you asked them to.

Your Independence Day email

Now that you have some ideas for promotions, subject lines, and email templates, and you know what you want your 4th of July email to accomplish, it’s time to get started.

One last thought. . . While all of the things above are essential for a successful email campaign, the most important part of the equation is to have fun, celebrate your independence as a small business owner, and share your joy and spirit of freedom with your customers.

Ready to get your 4th of July party started? Log in or start a free trial now!

4th of July Email Ideas For Your Business | Constant Contact (2024)


How do you greet someone on the 4th of July in an email? ›

4th of July Greetings

Sending you lots of love, happiness and prosperity on the day of independence. Happy America, happy we, happy nation. 4th July, may you have long lasting years of freedom, peace, prosperity and citizens like us. Be proud that we are American by heart and soul.

Did you know facts about 4th of July? ›

15 Fun Facts About the Fourth of July
  • We Didn't Actually Declare Independence on the 4th of July. ...
  • The Designer of the 50-Star Flag Lived in Lancaster, Ohio. ...
  • Americans Will Enjoy 150 Million Hot Dogs During the 4th. ...
  • Only Two Men Signed the Declaration of Independence on July 4, 1776.
4 Jul 2019

Why Do we celebrate the 4th of July? ›

On July 4th, the Continental Congress formally adopted the Declaration of Independence, which had been written largely by Jefferson. Though the vote for actual independence took place on July 2nd, from then on the 4th became the day that was celebrated as the birth of American independence.

What do you say to clients on 4th of July? ›

Inspirational Greetings
  • Happy Independence Day to you, our valued customer. May you celebrate this remarkable day with a joyful heart! ...
  • Happy Independence Day! ...
  • Wishing you and your family a blessed Independence Day! ...
  • Happy 4th of July to you, (client's name). ...
  • Happy 4th of July to you!
16 Jun 2022

How do you wish someone on Independence Day professionally? ›

May the glory of Independence Day be with us forever. Here's wishing you a very happy Independence Day! Freedom in mind, Faith in our heart, Memories in our souls. Let's salute the Nation on Independence Day!

Did you know July facts? ›

Interesting Facts about July
  • It is the second summer month after June.
  • There are many countries which have their Independence Day during the month of July. ...
  • July is the warmest month in the Northern Hemisphere on average. ...
  • Sometimes the hot, long days of July are called the "dog days of summer".

What 3 presidents died on July 4th? ›

It is a fact of American history that three Founding Father Presidents—John Adams, Thomas Jefferson, and James Monroe—died on July 4, the Independence Day anniversary. But was it just a coincidence? On July 4, 1831, James Monroe, the fifth President, died at the age of 73 at his son-in-law's home in New York City.

What is July known for? ›

July is named after Roman dictator Julius Caesar (100 B.C.–44 B.C.).
The Month of July
  • July 1 is Canada Day, a Canadian federal holiday that celebrates the creation of the Dominion of Canada in 1867.
  • July 3 brings the start of the hot and sultry Dog Days of Summer! ...
  • July 4 is Independence Day (U.S.).

Why do we celebrate? ›

Celebration is an ancient ritual. It gives us a way to feel good about ourselves, and our accomplishments. When we celebrate we are reinforcing something important to us. Without it we simply maintain the status quo and candidly have a lot less fun.

Why do we celebrate July 4th with fireworks? ›

The tradition of fireworks on the 4th of July came from the 1777 celebration in Philadelphia. A ship fired a 13-gun salute to honor the 13 colonies, and the Sons of Liberty set off fireworks over Boston Common.

How people celebrate the Independence Day? ›

Independence Day is commonly associated with fireworks, parades, barbecues, carnivals, fairs, picnics, concerts, baseball games, family reunions, political speeches, and ceremonies, in addition to various other public and private events celebrating the history, government, and traditions of the United States.

How do you say happy Fourth of July to employees? ›

4th of July Safety Message to Employees

May you enjoy the beautiful fireworks with your loved ones and also stay safe. Wishing a very Happy 4th of July to our employees.” “Warm wishes on Fourth of July to our employees. We wish you happy and safe times with your family.”

Is it appropriate to say happy 4th of July? ›

English - U.S. Merry Christmas is a standard greeting used over and over. Happy Fourth of July is not like that. You might say it to someone but it's not traditional (in a set way) like Merry Christmas or Happy New Year.

How a company wishes Independence Day? ›

Warm wishes on Independence Day. We are blessed that we can be a part of success of India by being a company that works for the prosperity of its people and nation. Happy Independence Day. Let us celebrate the auspicious occasion of Independence Day with high spirits and great enthusiasm.

What is a unique way to wish an Independence Day? ›

My love for my nation is worthiness. My love for my people is endless. All I desire for my country is happiness. Let me be the first person to wish you a special happy Independence Day!

What is the theme for Independence Day Celebration 2022? ›

76th Independence Day 2022 theme

Mountbatten decided to grant independence on 15 August 1947. On 15 August 2022, the Government of India is organizing various programs with the Independence Day 2022 theme of Nation First, Always First.

How do I write a small business newsletter? ›

Here are 6 email newsletter essentials for small businesses:
  1. Create a catchy subject line. ...
  2. Share educational content. ...
  3. Add visual interest. ...
  4. Make your content easy to read. ...
  5. Point to one primary call-to-action. ...
  6. Test, test, test.

How do you Write a successful newsletter? ›

9 Steps to Write a Newsletter
  1. Give people a reason to opt in.
  2. Stick to your goal.
  3. Craft an enticing subject line.
  4. Write a killer opening line.
  5. Connect in the body.
  6. Be consistent without annoying your subscribers.
  7. Discuss relevant content.
  8. Nail the closing.
1 Jan 2019

How do you Write a first email newsletter? ›

Phase 1: Set the groundwork before you start writing
  1. Choose an email newsletter service. ...
  2. Make a strategy and set a schedule. ...
  3. Start building your subscriber list. ...
  4. Make sure you understand the laws. ...
  5. Choose and customize an email newsletter template. ...
  6. Keep your content interesting and relatable.
27 Apr 2022

How do you announce an email newsletter? ›

Send out an email to your existing mailing list announcing the newsletter, and post the information on your website. Keep the email somewhat brief rather than going into a long explanation of why you are starting the newsletter. Use short sentences that are enticing and positive.

How do I make my business newsletter fun? ›

Happy writing!
  1. Internal Job Openings. Give your employees insight to new internal job openings in your newsletter. ...
  2. Employee Profiles. Share a nice write-up on individual employees doing great things. ...
  3. Favorite Healthy Recipes. ...
  4. Picture of the Week. ...
  5. Contests. ...
  6. Upcoming Events. ...
  7. Celebrate Birthdays. ...
  8. Honor Milestones.
4 Feb 2021

What makes a good internal newsletter? ›

Internal newsletters should focus on creating something valuable, digestible, and engaging for your employees. This doesn't mean you can't include high-level company goals or updates; it's good to keep your teams informed.

How do I make a newsletter fun? ›

7 tips for creating more engaging newsletters
  1. Choose your focus. ...
  2. Keep it simple, keep it catchy. ...
  3. Include third party content for more engaging newsletters. ...
  4. Include user-generated content. ...
  5. Connect to trending topics or events. ...
  6. Use social media as a teaser. ...
  7. Be consistent but provide something unique.

What are some cool random facts? ›

Fun Facts and Trivia
  • It is impossible for most people to lick their own elbow. ...
  • A crocodile cannot stick its tongue out.
  • A shrimp's heart is in its head.
  • It is physically impossible for pigs to look up into the sky.

What is a fun fact about July? ›

July was named after the famous Roman general Julius Caesar by the Roman senate as it was the month he was born in. Julius Caesar was a successful military general and statesman who changed the Roman Republic into the Roman Empire.

What is it called when you are born and died on the same day? ›

A posthumous birth is the birth of a child after the death of a biological parent. A person born in these circ*mstances is called a posthumous child or a posthumously born person.

Which president did not speak English at home? ›

Martin Van Buren was the only American president who did not speak English as his first language. He was born in Kinderhook, New York, a primarily Dutch community, spoke Dutch as his first language, and continued to speak it at home.

What were Thomas Jefferson's last words? ›

His last recorded words are "No, doctor, nothing more." But these are perhaps too prosaic to be memorable. "Is it the Fourth?" or "This is the Fourth of July" have come to be accepted as Jefferson's last words because they contain what everyone wants to find in such death-bed scenes: deeper meaning.

What was July called before? ›

JULY: This month used to be called Quintilis – the Roman word for “fifth” as it was the fifth month of the Roman year. It was later changed to July by the ruler of Roman world, Julius Caesar, after his family name (Julius).

What are the awareness months for 2022? ›

November 2022 Events
  • Native American Heritage Month.
  • American Diabetes Month.
  • Lung Cancer Awareness Month.
  • Movember (Men's Health Awareness)
  • Epilepsy Awareness Month.
  • National Adoption Month.
  • National Alzheimer's Disease Month.
  • Military Family Month.

What is recognized in the month of July? ›

This makes it appropriate for July to be the national month for grilling, picnics, hot dogs, baked beans, horseradish, pickles, blueberries, and ice cream. For those who like to do their cooking in a kitchen, July is also National Culinary Arts Month and Lasagna Awareness Month.

What is another way to say Happy 4th of July? ›

As a matter of fact, if you want to be accurate, it is preferable to say “Happy Independence Day” instead of “Happy 4th of July”.

Is it appropriate to say Happy 4th of July? ›

English - U.S. Merry Christmas is a standard greeting used over and over. Happy Fourth of July is not like that. You might say it to someone but it's not traditional (in a set way) like Merry Christmas or Happy New Year.

Do you say Happy Independence Day or Happy 4th of July? ›

Independence Day” –what it says about us. The prerogative to express one of these greetings is personal and, on the surface, seems perfectly acceptable. Most people think of today as “The 4th of July” with a focus on time off, short family getaways, barbecues, beaches, and of course fireworks and fun.

What should I post for 4th of July on Instagram? ›

The Best 4th Of July Captions For Instagram
  • Land of the free, because of the brave.
  • Let freedom ring!
  • Home of the free, est. 1776.
  • Young, wild & free.
  • One flag, One land, one nation evermore.
  • Land that I love.
  • Give me liberty or give me death.
  • Red stands for hardiness and valor. White symbolizes purity and innocence.
5 Jul 2022

What do you post on Independence Day? ›

10 Ideas for Independence Day Social Media Posts
  • Contests and Giveaways.
  • Share Recipes.
  • Patriotic Videos.
  • Historical Quotes.
  • Fun Independence Day Facts.
  • American Challenge.
  • Quizzes and Polls.
  • Special Fourth of July Discounts.
4 Jul 2022

How do you write Happy 4th? ›

The AP Stylebook is the style and usage guide used by journalists and the news industry.
Grammar Matters: Happy Fourth or 4th of July?
  1. Spell out single-digit whole numbers. ...
  2. Ages are always written out as numerals for people and animals, but not inanimate objects.
3 Jul 2014

Do companies work on the 4th of July? ›

There is no federal law requiring private employers or small businesses to pay employees time and a half on Independence Day, and that's true for any other holiday. Federal, state, and local government employees are usually provided time off or paid overtime for work on the Fourth of July.

What do Americans say to each other on the 4th of July? ›

We say "Happy Canada day".. Why do Americans say "Happy 4th of July" and not "Happy Independence day"???

How old would the US be on July 4th 2022? ›

July 4, 2022, marks the 246th anniversary of the independence of the United States of America. Home / News & Events / July 4, 2022, marks the 246th anniversary of the independence of the United States of America. We celebrated the event a few days early here in Bamako, with a few hundred of our Malian friends.

How many independence days are there in 2022? ›

This is the reason why August 15, 2022, is being celebrated as the 76th Independence Day. Hence, in totality, the correct way to say is that India is celebrating the 75th anniversary of its independence but it's still the 76th Independence Day.

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