5 Positive review examples: It's all in the response (2022)

When it comes to online reviews, a high star rating isn’t enough to set your business apart from the competition. Without written reviews, a star rating (no matter how high) falls flat. The average consumer spends 13 minutes and 45 seconds reading through reviews and review responses before making a decision. The right review response from your business can make a 5-star review even more powerful and minimize the damage of a negative one.

Before we look at some positive review examples and talk about how your business can leave winning responses discover why online reputation management is crucial for your multi-location business in under 15 minutes! Hear 10 tips that can help each one of your locations get discovered online. By the end of this audio guide, you will know how to start collecting more reviews from customers in order to drive conversions! Reviews are important to businesses because they offer fast, authentic feedback from customers. Negative reviews can leave a bad taste in your mouth but there are ways you can deal with them and prevent brand reputation issues– like how some companies will only collect positive customer comments at each location rather than on the company level.

What makes a good review?

The answer to this question may seem obvious…a “good review” is when a customer leaves a 5 star rating of your business! In reality, a “good review” goes far beyond a star rating. Here are three specific elements to look for that make a customer review particularly valuable.

1. Goes beyond the stars

You want your positive reviews to be detailed. Though it’s always nice to get high star ratings, a detailed review explains why the customer enjoyed your business. This helps prospects understand what specifically sets your business apart from the competition.

See how this review of a local coffee shop goes beyond the star rating.

5 Positive review examples: It's all in the response (1)

2. Describes the customer experience

A good review should describe various aspects of the customer experience. Did the customer receive fantastic customer service? Was an employee particularly helpful, and did the customer leave the employee’s name in the review? Did the customer mention other elements of the customer experience, like a great website that was easy to use? These details will not only be appealing to prospects, but it will help you know what your business is doing well.

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3. Specific feedback

Did a review give you a high star rating but mentioned some negative experiences in the review response? This is a valuable opportunity to show how your business responds to feedback. Thank the customer for their response and explain the steps you are taking to improve. This will likely make the customer even happier, and show prospects that you are always working to improve your business.

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Why are positive reviews important?

Positive reviews can bring in new customers and help to increase sales. In a world where we have so many choices, reviews can help potential customers feel more confident about choosing your business over others. And once they’ve had a positive experience, they’re more likely to leave a positive review.

Having positive reviews can also help to build trust and credibility, especially if you’re a new business. If customers see that others have had good experiences with your company, they’re more likely to take the leap themselves.

Why should I respond to positive reviews?

Responding to positive reviews increases their value. When you respond to a positive review, the customer who left the review feels appreciated, which increases the chance for repeat business. Review responses also show that you value customer feedback and care to improve your customer experience. This will attract new customers and set you apart from your competitors.

(Video) 5 in Five: How to Respond to a Positive Review Online

Check out our post on how positive reviews help Realtors.

Popular platforms for online reviews

Customer reviews are important to every business. Not only do they provide valuable feedback, but they can also help to attract new customers. It’s important that your customer reviews be on display on the more popular review websites. Those sites include:

Google Business Profile

One way to get more reviews is to create a Google Business Profile (formerly Google My Business). This profile provides a place for customers to leave their reviews, and it also allows you to respond to them. Creating a profile is simple and only takes a few minutes. Once your profile is created, be sure to encourage your customers to leave their reviews. With a little effort, you can soon have a steady stream of customer reviews on the most popular search engine in the world.


Facebook is another great platform for businesses to get customer reviews. With nearly three billion users, it’s become the most popular social media platform in the world. This means that reviews left on Facebook have a good chance of being seen by the people in your service area.

Better Business Bureau

The Better Business Burea (BBB) is a trusted source for consumers to research businesses before making a decision. What makes BBB unique is that members are thoroughly vetted to make sure they meet all ethical and business standards. Once approved, they are awarded the BBB seal. The seal will then be displayed on the business’s profile. This achievement will certainly put a positive light on a business’s reputation and act as a differentiator from rivals.

How to respond to positive reviews: 5 examples

Now that you know what to look for in a good review, it’s time to learn how to respond to them from these positive review response examples.

Example 1: Be creative and personal

Chef John Howie uses YouTube to respond to reviews of his restaurant, Seastar Seafood Restaurant and Raw Bar, in a creative and personable way. This type of review response is advantageous for a few reasons. First, by posting these videos, Chef Howie reaches a broader audience. Videos are also shared more often than other forms of media, so this can help increase visibility for the restaurant.

Second, a response like this establishes the restaurant’s credibility — the chef is proving that he actually reads his reviews and values customer feedback because viewers can watch it happening for themselves. Finally, by responding to his reviews on video, Chef Howie is giving a face to his business. When customers and prospects feel like they know the chef, they are more inclined to return to Seastar Seafood Restaurant and Raw Bar time and time again.

(Video) How to respond to positive reviews examples? Plus FREE Reputation Report

Example 2: Respond quickly

There are few businesses who are better than JetBlue when it comes to responding to customer feedback. JetBlue proves that your business’s response doesn’t need to be long-winded. Even a quick thanks goes a long way.

5 Positive review examples: It's all in the response (4)

JetBlue is also great at responding to negative feedback. When a passenger complained about their broken television screen on Twitter, JetBlue responded instantly. This opened up a personalized conversation, and both parties could come to a solution.

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Example 3: Use humor

How can you turn a negative review into a positive one? Use humor in your response! Instead of this sandwich shop getting discouraged by negative reviews it actually used them for marketing content.

Putting a lighthearted spin on one customer’s rant got them a lot of attention. This chalkboard not only shows passersby that the business has a fun vibe, it also proves that the owners actually read their customers’ feedback. Using humor when responding to both positive and negative reviews is a great way to show your business’s personality and grab customers’ attention.

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Example 4: Recognize the staff

Positive reviews are a great way to boost employee morale and keep your team motivated to deliver awesome experiences every day. In this review of Hard Rock Cafe, the customer mentioned the fantastic waitress they had by name. Take a look at how Hard Rock Cafe responded to that positive review:

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Example 5: Don’t shy away from personality

When you respond to reviews, don’t be afraid to show your company’s brand! This will make customers more excited to engage with your business. The hair dye company oVertone does a great job at using their brand personality in every response. Every employee is free to use emojis and includes their favorite shade of hair dye as a sign-off signature.

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Review response templates

Need help getting started with your review responses? Look no further. Here are some templates showing how you can respond to positive reviews, negative reviews, and everything in between.

(Video) How to respond to a positive Google review - The right way

Type 1: The customer is happy and they have no complaints.

This is the easiest kind of review to respond to. A simple thank you should do the trick.

  • Thank you for your review. We’re glad you had a good experience, and hope to see you again soon!

Type 2: The customer is happy, but there is room for improvement.

Start by thanking the customer for their feedback, then move on to an apology and what you are going to do to make the experience better for next time.

  • Thank you for your feedback! We are happy that you had a good experience overall, but we are sorry to see that you are upset about [the complaint the customer has made]. We are addressing your concerns by [your plans to fix the problem]. We hope that you come back to see how we’ve implemented your feedback. Thank you again for your review, and we look forward to seeing you soon!

Type 3: The customer is upset, but they provide no details.

Responding to this type of review can be tough. Without details to go off of, it can be difficult to know how to respond. Start by asking if the reviewer could give more details about their experience, then switch to email or direct messaging to finish solving the issue.

  • We are so sorry that you had a negative experience with us. Can you please provide more details about what went wrong? We will do what we can to make it right. Thank you!

Type 4: The customer is upset, and they provided details as to why.

While this can be upsetting to read, this type of negative feedback can be very helpful to your business in the long run. Negative reviews that offer specific reasons can show you exactly where your business is missing the mark. When responding to this review, address each concern the customer has. Take ownership for where you went wrong, and explain how you are planning to improve.

  • We are so sorry to hear about your negative experience. Please know that we strive for all of our customers to have a great time when visiting [name of your business]. I see that your main concerns are [list the specific complaints the customer has]. Here is how we are planning on correcting these issues: [list how you plan to improve]. Again, my deepest apologies for your negative experience. We hope that you come back to see how we are improving. Thank you for your feedback! We will use it to grow our business and correct our mistakes. All the best.

The image below is a great example of how a business can respond to negative feedback.

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These positive review response examples and templates should give you everything you need to identify and respond to good reviews. Learn from these positive review examples and start engaging with your customers today.

Positive review examples by industry

By now you should have a good idea of the value of generating and managing positive reviews. But reviews can come in all shapes and sizes depending on your industry and the review website. Here are a few industry-specific customer review examples and how businesses can use them to their advantage.


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Your customer reviews are a great marketing asset. Positive reviews can be displayed on your company’s website and social media channels to help you attract more customers.


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Responding to reviews elevates the level of care customers can expect from your business. It shows potential customers that you value feedback and appreciate their business. Responding to reviews also helps with local SEO which can improve your business listing ranking.


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Do you know what’s better than a positive review? A positive review with a picture. Review sites that allow customers to upload images give people a much better sense of the product and service you provide.

(Video) How To Respond To Google Reviews (Both Positive and Negative) | Ryan Reflects

Frequently asked questions

Should you respond to negative reviews?

Yes. It’s important that businesses respond to both positive and negative reviews. Responding to negative reviews promptly and professionally will help you protect your online reputation by addressing bad customer experiences and slander.

Are review websites free to use?

Yes. The majority of review sites are free of charge. Typically, they only require you to create an account and profile with a valid email address to start receiving customer reviews.

How Birdeye can help you

Responding to every customer review is easier said than done. When you have so much to do, it’s easy to stop responding or even keep track of all your reviews on multiple different platforms. But Birdeye’s review automation software can help with all that.

Our platform allows you to monitor and respond to reviews from hundreds of sites in a single dashboard, sending you new review alerts via email or SMS so you can stay on top of customer feedback – automatically. Start growing with Birdeye today!

Originally published Aug 07, 2020 4:14 PM, updated Sep 22, 2022


What should a 5 star review say? ›

Generic 5-Star Reviews

“We are incredibly grateful that you took the time out to leave us a 5-Star review.” "Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We're here for you anytime.”

What would be an example of a positive response? ›

Positive feedback you can give

"I'm really happy with your determination to finish this project. I know it wasn't easy, but I knew you could do it. Your helpful attitude makes it clear that you can continue to take on new challenges and grow with the company. Thank you for your extra effort."

What do you write in a positive review? ›

A good review includes enough detail to give others a feel for what happened. Explain which factors contributed to your positive, negative or just so-so experience. You might also offer your view on what the company is doing well, and how they can improve. But keep things friendly and courteous!

How do you respond to a 4 star review? ›

How to Respond to a 4-Star Rating or Review
  1. Example #1 — Hi [Reviewer's Name], thanks for sharing your review of [Business Name] with our team! It was our pleasure to help answer your questions and make you feel comfortable. ...
  2. Example #2 — Thank you, [Reviewer Name], for providing us with your feedback about our business.

How do you respond to a great review? ›

How to Respond to Positive Reviews
  1. Thank the Reviewer. The reviewer just said something nice about your company—it would be poor manners if you didn't thank them! ...
  2. Respond Quickly To Positive Reviews. ...
  3. Keep It Short. ...
  4. Be Authentic and Personal. ...
  5. Invite Them To Take Action. ...
  6. Share The Positive Review.
4 Jul 2022

How do I leave a 5 star review on Google? ›

Find & share your reviews
  1. On your Android phone or tablet, open the Google Maps app .
  2. Tap Contribute . To find places you've reviewed, tap View your profile. To find places you can review, tap Write review.
  3. To share a review, go to the bottom of the review and tap Share .

How do you thank customers for positive feedback? ›

“Thank You for Your Feedback” Quick Response Examples
  1. Thank you for reaching out and providing us with valuable feedback. ...
  2. We appreciate you sending us your feedback. ...
  3. We're so happy to hear from you! ...
  4. It is our pleasure to hear your valuable feedback. ...
  5. We love hearing from you! ...
  6. Thank you for your valuable feedback.

What are positive responses? ›

A positive response to something indicates agreement, approval, or encouragement. positively adverb [ADVERB after verb]

Which of these are examples of positive feedback? ›

The correct answer is OPTION A: Excellent, your work has improved. In a feedback loop, positive feedback occurs when the effects of action lead to more of the same action.

Which of the following is true of positive feedback mechanisms? ›

The correct answer: The one option that is true for positive feedback systems is a. They operate in such a way that the initial stimulus is enhanced and increased. The positive feedback system is built in such a manner that it causes the initial stimulus to be amplified.

How do you write a performance review? ›

10 tips for how to write a performance review
  1. Set expectations and goals from the start. ...
  2. Gather relevant information. ...
  3. Make the time. ...
  4. Keep the review objective. ...
  5. Use a coaching mindset. ...
  6. Use language carefully. ...
  7. Include the positive. ...
  8. Share constructive criticism.
3 Aug 2021

How do you respond to positive feedback from boss? ›

How to respond to positive feedback
  1. Express gratitude. It's often helpful to express your gratitude for the feedback immediately. ...
  2. Be professional. ...
  3. Ask follow-up questions. ...
  4. Share the credit. ...
  5. Be specific. ...
  6. Internalize feedback. ...
  7. Report action.
15 Sept 2021

What is the five star rating system? ›

The Five-Star Quality Rating System is a tool to help consumers select and compare skilled nursing care centers. Created by the Centers for Medicare & Medicaid Services (CMS) in 2008, the rating system uses information from Health Care Surveys (both standard and complaint), Quality Measures, and Staffing.

What does a 3 star review mean? ›

Common Sense Media uses a scale of one to five, where 3 stars are "Just fine; solid" and anything lower is "Disappointing" at best. There is no agreement on what the lowest rating should be. Some critics make "one star" or a "half-star" their lowest rating.

How do you respond to feedback? ›

How to respond to feedback
  1. Listen. When somebody is giving you feedback, it's important to listen carefully to what they're saying. ...
  2. Wait to react. ...
  3. Ask for more information. ...
  4. Request time. ...
  5. Create an action plan that starts with visible change. ...
  6. Find an honest confidant. ...
  7. Follow up in the long term.
15 Mar 2021

How do I respond to reviewer comments? ›

Ten simple rules for writing a response to reviewers
  1. Rule 1: Provide an overview, then quote the full set of reviews.
  2. Rule 2: Be polite and respectful of all reviewers.
  3. Rule 3: Accept the blame.
  4. Rule 4: Make the response self-contained.
  5. Rule 5: Respond to every point raised by the reviewer.
12 Oct 2017

How do you respond to a compliment? ›

How to Accept a Compliment
  1. “Thank you, it makes my day to hear that.”
  2. “I really put a lot of thought into this, thank you for noticing.”
  3. “Thank you, I really appreciate you taking the time to express that.”
  4. “Thank you, I am happy to hear you feel that way!”
12 Oct 2019

What makes a great review? ›

Your review should be clear, constructive and consistent. Clarity is important because authors will not be able to respond to your concerns if they don't fully understand what they are. Reviews are most helpful if they don't just criticise, but also make constructive suggestions for how concerns may be resolved.

How do you write a good academic review? ›

It is important to synthesize the contents and significance of the work you review, but the main purpose of a review is to evaluate, critically analyze, or comment on the text. Keep your summary of the work brief, and make specific references to its message and evidence in your assessment of the work.

How do I write a good review on yelp? ›

How To Write Reviews Like A Yelp Elite
  1. Remember the “why” behind reviews: helping others. ...
  2. Use details to show, not tell. ...
  3. Check emotions before writing negative reviews. ...
  4. Check in to keep track of businesses to review. ...
  5. Use downtime as a consistent time to write. ...
  6. Photos can help you remember details.
9 Jul 2018

How do you respond to thank you professionally? ›

  1. you're welcome. phrase. used in reply to someone who has thanked you.
  2. no problem. phrase. ...
  3. not at all. phrase. ...
  4. don't mention it. phrase. ...
  5. it's no bother. phrase. ...
  6. (it's) my pleasure. phrase. ...
  7. it's/that's all right. phrase. ...
  8. it's nothing/think nothing of it. phrase.

How do you say thank you to my customers? ›

Thank you for your recent purchase. We are honored to gain you as a customer and hope to serve you for a long time. Hey, [customer name], just want to drop a quick note to express our genuine gratitude. Your purchase allows us at [company name] to continue to do what we love and provide you with quality products.

What is an example of a response? ›

What is a response? Response: how the organism reacts to a stimulus and results in a change in behavior. (It is a fancy way of saying “effect”.) Example: Getting a drink when you are thirsty.

What is positive example? ›

An example of something positive is a good attitude. An example of someone positive is a motivational speaker. A friend who is sure that the Oakland A's won the World Series is an example of someone positive. A person who has HIV is an example of someone positive for HIV.

How do you use positive response in a sentence? ›

(1) We were greatly encouraged by the positive response of the public. (2) The exhibition has received a positive response from visitors. (3) We've had a very positive response to the idea. (4) There's been a positive response to the UN Secretary-General's recent peace efforts.

Is your body's response an example of positive or negative feedback? ›

Is your body's response an example of positive or negative feedback? It is an example of negative feedback because it is working to lower the amount of sugar in the body by releasing insulin from the pancreas. Endocrine gland does the opposite of what the body is doing.

What is positive and negative feedback? ›

Negative feedback occurs when a change in a. variable triggers a response. which reverses the initial change. ○ Positive feedback occurs when a change in a. variable triggers a response.

Which of the following is an example of positive feedback quizlet? ›

One biological example of a positive feedback system is: - blood pH levels.

How do you say thank you for a good review? ›

Thank you so much for your amazing review! We are so happy to hear that you are enjoying your [PRODUCT PURCHASE]. Please let us know if we can help you with anything further, and thank you for taking time out of your day to leave us this super kind review.

How do you say thank you for positive feedback? ›

Some ways you can word your thank you are:
  1. Thank you for noticing, it really makes me happy to hear!
  2. Thanks for noticing, I put a lot of time and effort into that project.
  3. Thanks for taking the time to let me know you feel this way!
  4. Thank you for the positive feedback! It means a lot to know you've noticed me.
7 Oct 2021

How do you respond to positive feedback from boss? ›

How to respond to positive feedback
  1. Express gratitude. It's often helpful to express your gratitude for the feedback immediately. ...
  2. Be professional. ...
  3. Ask follow-up questions. ...
  4. Share the credit. ...
  5. Be specific. ...
  6. Internalize feedback. ...
  7. Report action.
15 Sept 2021

How do you respond to positive comments on social media examples? ›

I'm really proud that we were able to meet your high expectations! Thank you for taking the time to share your opinion with our customer service team. It's such a pleasure to have customers like you. We will do our best to make your future experience with us even better.

How do you respond to client feedback? ›

How to respond to negative feedback
  1. Express concern. Tell the customer that you appreciate their feedback and are concerned about the treatment they received or problem they're facing.
  2. Restate the problem. When a customer is upset, they need to know they've been heard. ...
  3. Offer solutions. ...
  4. Take it offline.

How do you respond to a positive feedback email from a client? ›

Sample phrases to use to respond to a compliment
  1. Thank you for your kind words.
  2. I really appreciate your feedback.
  3. That's great, you made our day.
  4. That's what we like to hear.
  5. We're happy you're happy.
  6. You put a big smile on our faces.

How do you respond to thank you professionally? ›

  1. you're welcome. phrase. used in reply to someone who has thanked you.
  2. no problem. phrase. ...
  3. not at all. phrase. ...
  4. don't mention it. phrase. ...
  5. it's no bother. phrase. ...
  6. (it's) my pleasure. phrase. ...
  7. it's/that's all right. phrase. ...
  8. it's nothing/think nothing of it. phrase.

What should I reply to comments? ›

Something as simple as “Thank you” or “Thanks” or “Glad you liked this one” is more than fine. If they called out specifics or got detailed in their comments, responding with a similar level of personalization is ideal. In these situations, the extra step makes you more genuine and relatable.


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