50 Topics for Your Real Estate Blog - Real Estate Express (2023)

50 Topics for Your Real Estate Blog - Real Estate Express (1)Starting a real estate blog is one of the best ways to market your real estate business. It can help you sell more homes, showcase you as an industry leader in your local market, and best of all, help produce leads 24/7.Blogging is a powerful marketing tactic for real estate professionals to maintain a solid web presence by discussing industry trends, tips for new homeowners, and general resources that new and existing clients may find helpful.

Coming up with interesting topics for your real estate blog can be challenging. SEO experts advise never to get hung up on keywords making your blog lack substance. Make sure that every blog post provides value to your readers. Maintain your real estate blog with fresh and interesting content, and most importantly, content that is appreciated by your niche audience.

Looking for a career change? Download our FREE guide: Is a Real Estate Career Right for You?

Here are 50 real estate blog topics that can help you attract new real estate prospects and grow your real estate business.

Write about your local real estate market

  1. Local area events: Keep up with local events in your niche area by reading local newspapers and community events calendars. Advertise upcoming events and write about attending recent events.
  2. Write about a local business (market, store, restaurant, etc.). Before posting, ask the business to link from their website and Facebook page to your post when published.
  3. Local housing trends: Are home sales up or down? Is this a buyer’s or seller’s market? How do mortgage rates affect local buying?
  4. Celebrity news: Any there any celebrities who’ve recently sold or bought in the area or have properties listed?
  5. Luxury properties: Create a list of top-end properties for sale in your local market. Let your readers know you will be happy to show them.
  6. Affordable properties: Create a list of the lowest priced properties in your local market.
  7. Best value properties: Provide a list of properties you think are the best values.
  8. Schools: How are area schools performing? Heard any recent good news concerning specific area schools? Link to an article or report that ranks the best schools in your area.
  9. Property taxes: What can buyers expect in specific neighborhoods?
  10. Transportation: Which neighborhoods or streets have the easiest access to subway stations or bus stops or rail stations? Does your area have many commuters? What are the estimated commute times from certain areas or neighborhoods?
  11. Job opportunities: Are there new companies or factories in your area? Are there good job opportunities?
  12. Crime: What are the local crime rates? Have they gone down or up? What are the safer neighborhoods?
  13. Notable people interviews: Find people in the area that readers will be interested in knowing their opinions. For instance, interview the local school district superintendent or a local politician.
  14. Promote a neighborhood: Promoting an up-and-coming neighborhood in your area is a good way to attract attention. Here is an example from a real estate company blog in New Jersey.

Talk about local market points of interest

  1. Parks: List the best parks and types of activities they offer (bike paths, nature trails, jogging, beaches, picnic areas, etc.).
  2. Restaurants: Which ones offer the best bang for your buck? Which has the best pizzas or burgers? Where are the healthiest eating options?
  3. Entertainment and nightlife: Which places have the best happy hours? Where are the fun places to go to after work? Which have the biggest dance floors?
  4. Sports: Are there any golf courses in or near your area? Where are the nearest public tennis and basketball courts? Are there any public swimming pools nearby?
  5. Coffee: Where can you find the best coffee or unique cups in the area?
  6. Day trips and local getaways: Where to go for a getaway not too far away?

Blog about your target audiences (sellers, buyers, investors, etc.)

  1. Write for your target: Write an article addressing the needs or concerns of your target audience, like first-time homeowners, newlyweds, seniors, retirees, new parents, etc.
  2. Investors: Do you have any advice for real estate investors? Would you recommend specific neighborhoods for potential future value due to planned infrastructure improvements or other activities?
  3. Sellers: Think about all the questions sellers asked you when obtaining listings. Provide a typical Q&A format in your blog posting. When trying to sign up a new listing, send an email with a link to this post.
  4. Buyers: Recall all the questions buyers asked you over the past year. Provide answers to their typical questions. Follow up with an email linking to this blog post.
  5. Relocation: If I am considering relocating to this area, what questions should I be asking?
  6. Kids: What activities are available for children in your area? Are there public swimming pools, beaches, libraries, or summer camps?
  7. Pets: Provide tips for pets when moving in. If I take a vacation, is there a kennel where I can leave my cat or dog? Are there good vets nearby?

Tell people about yourself

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  1. Why should people work with you? After writing the post, link it to your website “About” page.
  2. What do you love about your area or niche? Connect with your readers by showing them how passionate you are.
  3. Testimonials: Write about recent transactions including quotes from happy clients.
  4. How you work: Do you use any unique software or apps to manage your time or make your work more efficient? Do you have a system for helping buyers or sellers achieve their goals?
  5. Marketing: What unique ways do you market your properties?
  6. Clients: Interview your recent home buyers and sellers to see what they liked about a certain area or neighborhood. Ask what they wished they had known before they listed or bought their home.
  7. Track record: If you’ve received awards in specific areas or specializations, sold many homes, or gained notoriety as a top-notch real estate agent, brag about it a bit.

Give home maintenance tips on your real estate blog

  1. Staging: What should I know about staging my home?
  2. Renovations: What are the most important renovations to add value to my home? What are the worst renovations attempting to add value to homes?
  3. Decorating: Offer some good home decorating tips. Recommend good websites offering decoration tips.
  4. Pitfalls: Give advice on how to avoid the most common maintenance pitfalls when selling or buying a home.

Write about your listings

  1. New listings: The newest listings are always popular. Include photos of the best features.
  2. Price reductions: Always advertise price reductions in your blog.
  3. Open houses: Besides what days and times and where, include specific directions and a map. If providing refreshments, mention what they will be such as fresh baked cookies or finger foods from a popular deli or bakery.

Give insights about the future

  1. Predictions: What real estate trends do you foresee in the next 10 years? Are there any planned infrastructure or housing development projects for the area in the near future?
  2. Reverse mortgage: Can a reverse mortgage allow me to retire sooner? Find a mortgage specialist to write a “guest post” regarding this or other financing topics.
  3. Technology: How are new technologies affecting real estate?

Explain different real estate topics

  1. Glossary: The National Association of REALTORS® (NAR) has an excellent web page explaining all of the important real estate terms and phrases. Link to this glossary in your blog or use it for numerous posts by having a regular “This week’s glossary.”
  2. Mortgages: The U.S. Consumer Financial Protection Bureau (CFPB) provides resources about understanding real estate mortgages. You can get some good blog post ideas here.
  3. Educational guidelines: Once you have accumulated several articles for buyers, sellers, and other niche clients, you can create a blog page with links to every past post. This is a good example from a Colorado real estate company’s blog demonstrating a quality layout.

Discuss current trends

  1. Social media: Facebook, Instagram, Twitter, Pinterest, and other social media users look for new people and brands to follow. You can recommend people and brands to follow in your blog posts. Explain why they should be followed, e.g., “This Italian restaurant constantly posts awesome Tuscan masterpieces.” Like business review posts, this will help you get “in” with local businesses and personalities who can become valuable resources for your marketing efforts.
  2. Pop culture: Prevent your blog posts from becoming stale by incorporating pop culture into the real estate world in humorous ways. Take musicians, iconic films, and society figures and mix them into your posts. Like Star Wars, “Become the Jedi Master of Property Investments.” Or, like Taylor Swift, “The Best Way to Shake Off a Pulled Offer on Your Home.” Or even Harry Potter, with “10 Hogwarts-like Houses in the Local Market.” You can include a non-copyrighted image or photo of the pop star.
  3. Online resources: List helpful online resources for people relocating to your area. Include schools, gyms, doctors, dentists, vets, lawyers, organizations, churches and synagogues, libraries, parks, community centers, etc. Ask the resources to link back to your blog.

What other interesting real estate blog posts have you read lately? Share in the comments below, or jot them down and refer back to them later—whenever you need inspiration for your own real estate blog. No matter where you find inspiration, make sure your real estate blog topics are interesting, timely, and valuable to your readers.

Written by Steven Rich, MBA. Steven Rich, MBA has several years of experience as a successful real estate agent. He was awarded the Top Condo Salesperson for two of those years by his real estate company. Steven has served as Associate Editor for a real estate magazine and is the author of a 104-page e-book on How to Buy, Develop, Lease, and Sell Real Estate.


What is the most asked question in real estate? ›

Real Estate Questions to Expect from Home Buyers
  • What is the first step in buying a home? ...
  • Should I sell my current property before buying a new one? ...
  • Should I do a home inspection? ...
  • Should I do a final walk-through? ...
  • How does earnest money work? ...
  • How many houses should I view before purchasing one?
7 Jan 2021

What are the three most important things in real estate? ›

 If you have been involved in real estate for any length of time, you've heard it said that the three most important things when it comes to real estate are “location, location, location.” I've heard nationally-recognized experts say that over and over on national media.

What social media is best for real estate? ›

What social media tools are best for real estate marketing?
  1. 1. Facebook. The social media landscape has changed a lot over the years, but Facebook remains the king when it comes to real estate. ...
  2. LinkedIn. LinkedIn is another strong platform for real estate, again because of demographics. ...
  3. Instagram. ...
  4. Twitter.
18 May 2022

What are 5 key questions you should ask every new buyer in your initial conversation? ›

Asking the Right Questions
  • How long have you been looking? ...
  • Are you working with another salesperson/broker? ...
  • How many are in your family? ...
  • Do you own now or are you renting? ...
  • Must you sell or complete the lease period before buying? ...
  • Have you seen any homes/investment properties that you really liked?

Did you know facts about real estate? ›

79% of Americans consider owning a home one of the greatest goals to achieve (Bankrate) The average age of all homebuyers in the US is 47 years old, while the average home seller is 57, according to real estate statistics (Bloomberg, NAR) The average American is likely to move 12 times in their lifetime (Steinway)

What are the main problems of real estate? ›

Road to Recovery: The Top Challenges Faced by the Real Estate Industry
  • Slow Processing of Permits. ...
  • Stricter Bank Lending. ...
  • Shifting Preferences.

Why is being a realtor hard? ›

Earning a living selling real estate is hard work. You have to be organized in order to keep track of legal documents, meetings, and all the tasks that go into multiple listings. You may go without a paycheck for periods of time because the work is often commission-based. If you don't sell, you don't earn anything.

What are the challenges in real estate? ›

Here are the seven most critical concerns confronting the Nigerian property investment sector.
  • #Problem 1: Expensive Residences.
  • #Problem 2: Capital Market Threat.
  • #Problem 3: ESG.
  • #Problem 4: Naira Depreciation.
  • #Problem 5: Increased Rural-to-Urban Migration.
  • #Problem 6: Ineffective Property Protection Laws.
16 Aug 2021

How can I get real estate clients fast? ›

Table of Contents
  1. Buy Real Estate Leads.
  2. Engage With Your Community.
  3. Ask Existing Clients for Referrals.
  4. Create a Website.
  5. Post On Social Media.
  6. Specialize In a Niche.
  7. Try Cold Calling.
  8. Host Open Houses.
29 Aug 2022

What are the three most popular social media platforms used in real estate? ›

You need to prioritize your time and focus on the social media marketing platforms that make sense. Based on the previously noted NAR study, Facebook (97%), LinkedIn (59%) and Instagram (39%) are most realtors' top picks.

What is the 5 rule in real estate investing? ›

The rule states that a homeowner should expect to spend, on average, around 5% of the value of the home (per year), on the costs we mentioned above. Here's how it should go (in an ideal world): Property taxes should not amount to more than 1% of the value of the home.

What are the 3 types of real estate? ›

There are three main types of real estate properties: vacant land, residential properties, and commercial properties.

What is an open ended question in real estate? ›

An open-ended sales question is a probing query that helps sales reps better understand their prospects.

What to ask sellers at closing? ›

  • What's the history of the house? ...
  • Where to go and who to know? ...
  • What surprised them when they moved in? ...
  • Where is it and how does it work? ...
  • Is there anything you'd like to leave? ...
  • What did I forget to ask?
28 Jun 2011

What should I ask a seller? ›

Top 10 Questions to Ask a Home Seller Before Buying
  • Why are you moving? ...
  • What are the average expenses? ...
  • How are the local schools? ...
  • How much did you pay for the home? ...
  • Have there been any major repairs? ...
  • Were there any structural changes? ...
  • How long has the home been on the market? ...
  • What's included in the home sale?
3 Jan 2019

What is cool about real estate? ›

You get to be your own boss. Most real estate agents work as independent contractors. They get to set their own hours and decide for themselves how to manage their time and priorities. You can work from home, set your own goals, and reap the rewards of your successes.

What makes real estate interesting? ›

A passion for real estate

A top reason people explore real estate is that they are fascinated by it. They get a thrill from touring properties and imagining how to transform spaces and build lives within them. They can readily imagine how to increase property values through a few well-chosen upgrades.

Why is real estate important? ›

On its own, real estate offers cash flow, tax breaks, equity building, competitive risk-adjusted returns, and a hedge against inflation. Real estate can also enhance a portfolio by lowering volatility through diversification, whether you invest in physical properties or REITs.

What is the number 1 problem that affects residential real estate? ›

Leading the list of current issues to watch is interest rates and the economy. While interest rates continue to climb, both the commercial and residential real estate markets are feeling changes.

How long does it take to become successful in real estate? ›

The time it takes to train and get you up-to-speed before becoming a fully independent agent depends on the brokerage you choose, but you'll want to plan on spending at least six months to a year in a training program. So, how long does it take to become a real estate agent? Likely at least one to three years.

How long do most real estate agents last? ›

It's common knowledge that 87 percent of real estate agents will fail within the first five years. But it's not as simple as that. A combination of housing inventory challenges, anxiety around the country, and ever-changing effective lead generation strategies make the real estate industry more complex throughout 2021.

Is real estate a good career in 2022? ›

If you're thinking about real estate as a career, you should be thinking beyond just the next two years. Real estate has literally been around forever and will still be here when we are gone. Therefore, the career choice of becoming a real estate agent is a good one in 2022 or any other year.

How do you develop real estate? ›

How to Become a Real Estate Developer
  1. Use your knowledge to find your space in the market. When you're starting out in this field you want to establish your expertise in one area. ...
  2. Study up on real estate regulations. ...
  3. Collaborate with people you trust. ...
  4. Work with real estate investors. ...
  5. Research the real estate market.
8 Jun 2021

How many types of real estate business are there? ›

There are six different types of real estate: Commercial real estate, residential real estate, land, multifamily housing, construction, and retail. Commercial real estate is the most common type of real estate.

What are the disadvantages of being a real estate agent? ›

What Are the Drawbacks of Becoming a Real Estate Agent?
  • Being too Busy. Among all the positives of being a real estate agent, the biggest con for many is the number of working hours. ...
  • Competitive Industry. ...
  • The Need to Be a Self-Motivated Worker. ...
  • It's Hard to Say 'No' ...
  • Nothing About the Job Is “Easy”
15 Oct 2021

How do I create a real estate blog? ›

How to Start a Real Estate Blog in 5 Easy Steps
  1. Step 1: Getting Set Up. If you already have a website for your business, go ahead and add a blog through your web host or designer. ...
  2. Step 2: Create a Content Calendar. ...
  3. Step 3: Decide What to Write. ...
  4. Step 4: Write High-Quality Blog Content. ...
  5. Step 5: Assess, Learn, Improve.

How do you write real estate content? ›

Written Content
  1. Your brand's story. Why are you passionate about real estate? ...
  2. Customer stories. Describe the problems they faced and the challenges they overcame.
  3. Describe locations. List the services and facilities in each geographical area. ...
  4. Industry news. ...
  5. Tips for buyers and sellers.
26 Jun 2018

How do you get 10 listings in 30 days? ›

If you're wondering how to get 10 listings in 30 days, leave all the gimmicks behind.
  1. Step 1: Publish Useful Real Estate Blog Posts. ...
  2. Step 2: Stay In Touch With Previous Clients. ...
  3. Step 3: Create and Share a One-Minute Video. ...
  4. Step 4: Post on All Your Social Media Channels. ...
  5. Step 5: Make Connections with Personal Outreach.
5 Nov 2021

How do Realtors get their first client? ›

Ask friends and family first.

Let them know you're licensed and are actively seeking buyers and sellers to build your book of business. Let them know you intend to work hard for your clients, and you will leave a great impression on anyone they refer to you.

How do you introduce yourself as a real estate agent? ›

Just make sure you're giving your name, what you do, and some pleasantry if you're greeting a potential client in person.
  1. Hi, I'm ____, an associate broker at ___. It's great to meet you!
  2. Hello, my name is ___, and I'm a real estate agent over at ___. It's nice to make your acquaintance.
  3. Hi! I'm ___.
9 Aug 2021

How do I get real estate leads without cold calling? ›

10 Ways to Get Listings Without Cold Calling
  1. Contact Your Sphere.
  2. Re-Engage & Follow Up with Past Clients.
  3. Attend Community Events.
  4. Build Your Social Media Following.
  5. Digital Prospecting with Facebook.
  6. Strengthen Lead Referrals through LinkedIn.
  7. Send Mailers.
  8. Go Door Knocking.

How do real estate leads get on social media? ›

Follow these tips to create a social media strategy that generates Real Estate leads:
  1. Think Local. Hyper-local seo practices will increase your chances for attracting attention from local buyers and sellers. ...
  2. Become an Influencer. ...
  3. Get Personal. ...
  4. Create Personas. ...
  5. Purchase Ad Space. ...
  6. Start Conversations. ...
  7. Segment Your Audience.
19 Apr 2017

What social media platforms do realtors use? ›

We ranked popular social media platforms with the most potential for lead generation from 1 (best) to 5 (worst).
  • 1. Facebook. Facebook isn't new or exciting, but it has big data, a large pool of users, and the ability to target your advertising precisely. ...
  • Instagram. ...
  • LinkedIn. ...
  • TikTok. ...
  • Twitter.
28 Oct 2021

How do I market myself as a real estate agent on social media? ›

Real Estate Social Media Marketing
  1. Promote the town, not just the house.
  2. Be yourself.
  3. Educate your buyers.
  4. Chat with your followers.
  5. Respond to comments, good and bad.
  6. Avoid simply shouting about your home listings.
  7. Don't forget video.
  8. Never assume you're only connecting with first-time buyers.
13 Sept 2021

What three questions should you ask when investing in real estate? ›

There are so many factors that go into making a real estate investment that it is vital to be sure about your decision.
3 Questions Long-Time Real Estate Investors Should Be Asking Themselves
  • What Will Be Done With The Properties? ...
  • How Accurate Have Predictions Been? ...
  • How Long Should Your Money Be Invested?
15 Apr 2022

What is the full form of Rera? ›

RERA, the full form of which is Real Estate Regulatory Authority, stands for transparency in the real estate industry.

Why do u want to join real estate? ›

Having learnt a great deal from the job, built contacts with various stakeholders and gained in experience, one can even float their own business. Unlike any other industries, real estate offers faster career promotion, progression and opportunity to start a new venture in shorter period of time.

What questions should you ask a real estate investor? ›

10 Questions New Real Estate Investors Need to Ask
  • Who Will Handle Basic Repairs? ...
  • Do You Have a Real Estate Investment Strategy? ...
  • What is Your Financial Goal? ...
  • How Accurate Are the Model Assumptions? ...
  • Do You Have a Good Team? ...
  • Should You Seek Finance or Invest Your Own Money? ...
  • Where is the Property Located?
23 Jul 2021

How do you know if real estate is a good investment? ›

One popular formula to help you decide if a property is good investment is the 1 percent rule, which advises that the property's monthly rent should be no less than 1 percent of the upfront cost, including any initial renovations and the purchase price.

How do I find people to invest in real estate? ›

You can find real estate investors for a partnership in several ways: through bank financing, a real estate investment club, crowdfunding, your current personal or professional network, and online resources such as social media.

When should you invest in real estate? ›

10 Signs You Should Invest in Real Estate
  • You are financially stable. ...
  • You have done your research. ...
  • You have assessed your goals. ...
  • You know the neighborhood. ...
  • There are infrastructure projects underway, or new attractions planned nearby. ...
  • You are familiar with the house you are looking to buy.

What is OC in real estate? ›

When buying a home, it is vital to obtain documents, such as the Occupancy Certificate (OC) and Completion Certificate (CC). These are essential documents that allow you to mortgage or sell your home. Hence, homebuyers are advised to take possession of their flat or property only after these documents have been issued.

What is RERA certificate? ›

A RERA certificate is a legal document that acts as proof that a property, project, or property agent has been registered under state-level RERA authority or tribunal.

What are the problems faced by the buyer? ›

It requires a lot of planning, searching, and networking. These are only a few problems that home buyers face when they are planning on buying a house. There are many other issues like the appreciation cost in the area, bad credit score, and false promises by builders/developers.

Why is it called real estate? ›

Realis is a Latin term that means existing and true. According to Etymonline.com, real is used in a legal context in Middle English to reference immovable property (i.e., a house, building or structure), as opposed to personal property, such as clothing or furniture.

How can I be a successful real estate agent? ›

10 Tips To Help You Become More Successful As A Real Estate Agent
  1. Enhance Your Knowledge Of The Market. ...
  2. Don't Conform To Negative Stereotypes About Real Estate Agents. ...
  3. Team Up With Other Real Estate Agents. ...
  4. Find A Mentor. ...
  5. Leverage The Reputation Of Your Brokerage Firm. ...
  6. Use Technology To Streamline Your Business Practices.

What is the highest paying real estate job? ›

Real Estate Broker

A real estate broker is permitted under law to negotiate and organize real estate dealings. A career as a real estate broker is one of the highest paying and lucrative professions in the real estate industry.

What do real estate mentors do? ›

A real estate mentor is an experienced advisor or trainer in the industry. They have an impressive breadth of experience to call on to guide you through handling negotiations, creating successful farm leads, and other common situations.

What should I ask before investing in a business? ›

Questions To Ask Before Investing In A Business Opportunity
  • How much money do you have to invest?
  • How much money can you afford to lose?
  • Will you operate alone or will you have partners?
  • Will you need financing? How will you obtain it?
  • Do you have savings or income to live on while you start your new business?

What are good questions to ask a real estate coach? ›

Here are 10 questions you should ask to determine if a potential coach is a good fit for you:
  • What was your best personal production, or team production as a sales agent, and when was that? ...
  • How long have you been a coach? ...
  • What coaching training and accreditation have you completed?
2 Jul 2015

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