About Us - Internet Brands (2023)

Welcome to Internet Brands. We’re the vertically focused internet company. We focus on four core verticals in which we are the proven leaders: Automotive, Health, Legal, and Home / Travel. Our fully integrated vertical approach combines leading web solutions for businesses and media websites for consumers.

we serve

more than 100,000 business clients and 250 million monthly website visitors.

we employ

more than 5,000 people in
over 30 office locations across the globe.

And our rapid growth continues.

Highlights of our two decades of success:


About Us - Internet Brands (1)

Internet Brands is founded as CarsDirect.com. The company is launched from Idealab, the renowned business incubator responsible for some of the Internet’s most successful companies.


About Us - Internet Brands (2)

The company acquires Autodata Solutions, a leading supplier of content software solutions to the automotive industry.


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About Us - Internet Brands (3)

The company adopts the name Internet Brands and begins to accelerate its diversification and growth.


About Us - Internet Brands (5)

Internet Brands is acquired by Hellman & Friedman, one of the world’s leading private equity investors in software, Internet, and digital media.


About Us - Internet Brands (6)

Internet Brands acquires Nolo, a market leader in consumer-friendly legal information and marketing services for lawyers.


About Us - Internet Brands (7)

Internet Brands acquires Officite, the world’s leading provider of websites and online marketing for healthcare practices.


About Us - Internet Brands (8)

(Video) Internet Brands | Wikipedia audio article

Internet Brands establishes a joint venture with LexisNexis Legal & Professional, bringing together Internet Brands’ Nolo legal division and LexisNexis’ Martindale-Hubbell and Lawyers.com business.


About Us - Internet Brands (9)

Internet Brands is acquired by leading global investment firm KKR, creating a new partnership to support the company’s continued success.


About Us - Internet Brands (10)

The acquisition of Sesame Communications makes IB a major player in SaaS marketing solutions for the dental industry.


About Us - Internet Brands (11)

The legendary Fodor’s Travel brand becomes the second legacy book publisher to join Internet Brands, positioning the storied brand for strong digital growth.


About Us - Internet Brands (12)

Internet Brands acquires WebMD, leveraging the organizations’ combined resources and presence in online healthcare to catalyze WebMD’s future growth.

Management Team

Bob Brisco

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Chief Executive Officer

Bob Brisco is CEO of Internet Brands, which he created and has grown from a start-up to serve more than 250,000 clients, engage more than 250 million unique visitors per month, and employ more than 5,000 employees.

Prior to Internet Brands, Brisco was president of Universal Studios Hollywood and CityWalk, one of the largest entertainment destinations in the world. Previously, Brisco was SVP at The Los Angeles Times, responsible for over $1 billion of annual revenue. He directed the launch of LATimes.com, and was a co-founder of Classified Ventures (Cars.com, Apartments.com).

Brisco was a consultant with McKinsey & Co. and the Boston Consulting Group. He has an M.B.A. from University of California at Los Angeles and an economics and journalism degree (summa cum laude) from University of Southern California.

In 2012, Brisco received an Entrepreneur Of The Year 2012 Greater Los Angeles Award from Ernst & Young.

Scott A. Friedman

Chief Financial Officer

Scott Friedman is responsible for the controllership, operational accounting, finance, planning and treasury functions for Internet Brands.

Prior to joining Internet Brands in August 2008, Friedman served as the Chief Financial Officer of WPT Enterprises, Inc., an entertainment and consumer products company, where he was responsible for the company’s financial, human resources, information systems and administrative operations. At WPT Enterprises, Friedman oversaw the development of the company’s long-term strategic plans, annual budgets, quarterly forecasts and investor relations strategy. In addition, Friedman oversaw all treasury and tax functions for the company, including cash forecasting and management, federal and state tax planning and compliance, and international tax structuring for operations in China, Israel and several European countries.

Friedman has extensive experience in finance and accounting and working with Internet and new media companies. Before joining WPT Enterprises, Inc., Friedman was Controller at Sony Pictures Digital, and previously served in various accounting and financial capacities at The Walt Disney Company.

Friedman was a Certified Public Accountant in Virginia while at Arthur Andersen, and holds Bachelor of Accountancy from George Washington University.

Chuck Hoover

Chief Marketing Officer

Chuck Hoover oversees Internet Brands’ marketing including online and offline advertising, consumer and product research, acquisition and retention strategies, and PR. He is also responsible for Internet Brands’ business development initiatives to create relationships with strategic partners and oversees advertising sales.

Hoover joined Internet Brands in December 1999 from Homestore.com, operator of the nation’s largest real estate websites. At Homestore he was responsible for consumer marketing including management of distribution partnerships with top portals and product development. Prior to Homestore, Hoover was Vice President of Marketing for PeopleLink, the first company incubated by Idealab and the leader in providing business-to-business community services.

Previously, Hoover worked at The Los Angeles Times in the Marketing and New Business Development group developing new advertising products for major retailers and entertainment companies, including the acquisition of Hollywood.com. Hoover received an M.B.A. from Stanford University and a B.A. in economics Phi Beta Kappa from Occidental College.

Lisa Morita

Chief Operating Officer

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Lisa Morita oversees the company’s day-to-day operations including sales, customer service, pricing, and product and business strategy for the Automotive, Health, Home and Legal divisions.

Prior to joining Internet Brands in March 2007, Morita was Senior Vice President of Customer and Content Solutions at Yahoo! Search Marketing, where she was responsible for leading the customer and editorial operations that supported online advertisers who spent billions of dollars in search marketing. She led the customer operations team through the successful migration of its hundreds of thousands of online advertisers onto an entirely new platform, “Project Panama.” Morita joined GoTo.com in 2001 and scaled the operation during its rapid growth as Overture Services.

Morita has extensive marketing and general management experience in companies ranging from early stage to Fortune 500 companies. She was Senior Vice President of Marketing at eMind, LLC, where she was part of the team that grew the start-up company into a leading provider of eLearning solutions. Previously, Morita was Vice President of Advertising and Marketing at The Los Angeles Times, responsible for retail ad sales and marketing. She began her career at Carnation Company/Nestle USA in brand management running brands including the most profitable in the division.

Morita received an M.B.A. from Stanford University and earned a B.A. from Occidental College.

Joe Rosenblum

Chief Technology Officer

As Chief Technology Officer, Joe Rosenblum oversees information technology, creative services, development and architecture for Internet Brands. Rosenblum has overseen all areas of technology development for Internet Brands since 2006, when he joined the company as Vice President of Technology Development.

Prior to joining Internet Brands, Rosenblum served as Engineering Manager, Portal Applications at EarthLink, Inc., an Internet service provider, where he managed a team of software engineers through all aspects of development for EarthLink Search and myEarthLink. As a staff engineer at EarthLink, he architected and oversaw implementation of “Private Labeling” of the EarthLink Personal Start Page for MCI. Rosenblum started at EarthLink Search in September 2002 as senior software engineer.

Previously, Rosenblum served as a software engineer and technical lead at Epinions.com, Inc., an Internet company for consumer reviews and price information. Rosenblum has both a B.A. and a master’s degree from Stanford University.

Kevin Hayes

Chief Product Officer

Kevin Hayes oversees all aspects of product development for Internet Brands.

Before joining Internet Brands in November of 2005, Hayes was Project Lead at Countrywide Financial, where he was responsible for building systems that allocated and securitized billions of dollars’ worth of Mortgage Revenue Bonds issued by affordable housing programs.

Previously, Hayes was a Professional Services Consultant at Vignette Corp, an enterprise content management company, where he launched new versions of CheapTickets.com, Travelocity, and Charles Schwab Investor Center. He began his career at Booz Allen Hamilton, where he built secure web based communication tools for the Department of Defense.

Hayes received a B.B.A from the University of San Diego.

B. Lynn Walsh

Chief Development Officer and General Counsel

Lynn Walsh is responsible for structuring and negotiating acquisitions and strategic partnerships and oversees all human resource, legal, and regulatory aspects of Internet Brands’ business.

Prior to joining Internet Brands in 2000, Walsh was a partner in the Technology group at Alston & Bird LLP in Atlanta, Georgia, where she specialized in public and private offerings of securities, mergers and acquisitions and corporate finance.

Previously, Walsh was a partner at Hunton & Williams in Atlanta. She received her B.A. from the University of Michigan and her J.D. from Wayne State University Law School.

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About Us - Internet Brands? ›

About us. Internet Brands is an online media and technology company that serves businesses and consumers in four major categories: Automotive, Health, Legal, and Home/Travel. Our fully integrated approach combines leading web solutions for businesses with media websites for consumers.

What is an Internet brand? ›

Internet branding (also referred to as Online branding) is a brand management technique that uses the World Wide Web & Social Media Channels as a medium for positioning a brand in the marketplace.

Who is Internet Brands owned by? ›

Internet Brands is acquired by Hellman & Friedman, one of the world's leading private equity investors in software, Internet, and digital media.

What is Internet brand worth? ›

Internet Brands was acquired in June 2014 by KKR from Hellman & Friedman for 1.1 billion dollars.

Why is online branding important? ›

Online branding gives you brand loyalty which is one of the most important consumer aspects of any business. When people can see your brand and know what you can do, they will remain loyal to your brand and pick you over others in the market.

What is the role of Internet in building brands? ›

It provides leverage benefits to the brand, helps in dominating the market, develops beliefs and loyalty for the brand among customers and investors. It prevents competitors from entering the market. It provides avenues for growth. It motivates stakeholders.

When did Internet Brands acquire WebMD? ›

WebMD is owned by El Segundo, California-based Internet Brands. It was acquired by Internet Brands-parent company KKR for $2.8 billion in 2017. The company said it has been investing in expanding its provider capabilities since.

Who is the largest Internet company? ›

Topping the ranking of largest internet companies worldwide is currently Alphabet, the parent company of Google, with a market capitalization of 1.9 trillion U.S. dollars as of June 2022.

Who is the biggest internet provider? ›

Comcast, the largest broadband company in the U.S., is getting even bigger. Yes, they sell TV, too. But high-speed internet access is where the growth is.

Who is the biggest internet provider in the world? ›

China Telecom is the largest ISP in the world, with 55 million subscibers. Second is China Unicom, with just over 40 million.

What are branding goals? ›

Brand goals describe what a company expects to accomplish with its branding over a specific period of time. In order to create a successful brand, your branding needs to have a concrete goal and a brand strategy – a long term plan.

What is a digital brand analysis? ›

A digital brand analysis will look into the number of reviews online as well as the quality and rating of each review. For social media channels, the content, consistency, and reach of the current brand will be analyzed in detail.

What is brand growth strategy? ›

Brand growth strategy is a practical plan for building your business and increasing its reach and profits. It consists of marketing and sales tactics, communication strategies, and strategic partnerships. This helps your business grow and market itself to a large-sized audience.

Why brand is important in social media? ›

A strong social media presence serves as an indication to customers that your brand is legitimate, and trustworthy. It provides a channel of communication for audiences to learn more about your brand and ultimately, increase sales.

What is a brands role on social media? ›

Social media increases the amount of exposure a brand receives and increases traffic. Social media also helps to develop loyal fans and generates leads. Having a strong social media presence allows a brand to develop business partnerships, reduce marketing costs and improve sales.

Who purchased WebMD? ›

In 2017, Internet Brands, a company owned by private equity firm Kohlberg Kravis Roberts (KKR) agreed to purchase WebMD Health Corporation for approximately $2.8 billion.

Is WebMD a good company to work for? ›

How is WebMD to work for? WebMD is rated 4.5 out of 5, based on 14 reviews by employees on AmbitionBox. WebMD is known for Company culture which is rated at the top and given a rating of 4.6. However, Skill development is rated the lowest at 3.6 and can be improved.

Is WebMD a reputable site? ›

WebMD offers credible and in-depth medical news, features, reference material, and online community programs. We are proud that others in the fields of media and health have recognized our efforts over the years.

What is the number one internet market in the world? ›

Outside of China's insular ecosystem, India is clearly the world's largest internet market today, and the boom is only beginning. It ranks among the top in a slew of key indicators. The number of internet subscribers has soared to over 833 Mn (June 2021).

How many Internet companies are there? ›

There are currently 2826 Internet service providers in the United States: 898 DSL “Digital Subscriber Line” providers.

Which is no 1 eCommerce company? ›

Amazon, Inc.

Not suprisingly, we start the list of the largest eCommerce companies in the world with Amazon and its empire. Founded in 1994 in Seattle by now immortal Jeff Bezos, Amazon has in the years since become a household name when it comes to online shopping.

Which country has 7G network? ›

At the moment we see that only Norway provides its people with speeds that reach the levels of 7G or even 8G (keep in mind that we are talking about 11 Gigabits per second here).

What are the five Internet services? ›

Different types of ISP connections

DSL (digital subscriber line) cable broadband. fibre optic broadband. wireless or Wi-Fi broadband.

Who are the big three Internet providers? ›

Among terrestrial ISPs, AT&T (41.4%), Comcast (36.1%) and Charter (33.4%) covered the largest portion of the population, with Verizon (17.6%) and Lumen Technologies' CenturyLink (16.5%) rounding out the top five.

Which WIFI is best for home? ›

We have made it easier for you with our curated list of the best Wi-Fi routers for home.
  • TP-Link Archer A7 AC1750. ...
  • Tenda N301 Wireless-N300 Easy Setup Router. ...
  • D-Link DSL-2750U. ...
  • TP-Link Archer C20 AC750. ...
  • TP-Link Archer A5 AC1200. ...
  • Netgear R6350 AC1750.
Jul 4, 2022

Who has the largest Internet backbone? ›

Today, Verizon operates one of the world's largest internet backbones, in competition with AT&T, Sprint, Level 3 and many other companies.

Who is the biggest ISP in America? ›


How do you create an online brand? ›

Here are 6 easy steps to building a brand online:
  1. Step 1: Stand out with a unique brand name. ...
  2. Step 2: Create a recognisable logo. ...
  3. Step 3: Build a great, easy to navigate website. ...
  4. Step 4: Share your brand across different social platforms. ...
  5. Step 5: Build an email list. ...
  6. Step 6: Engage with your target audience and stay active.
May 22, 2018

How are brands classified? ›

Brand can be classified in different types on different basis such as on the basis of ownership, on the basis of market area and on the basis of number of product. If the manufacturing firm itself gives brand name to its products, it is called manufacturer's brand. Ownership of such brand lies with manufacturer.

What does product branding mean? ›

Product branding is when marketers introduce a product to the public with its own unique identity. This can be with the product name, logo, design—any aspect of the product that differentiates itself from all else.

What is no brand branding? ›

A no-brand brand is a brand that has an anti-brand image.

What are the 5 key features of a brand? ›

Five Key Brand Elements:
  • Brand Position. ...
  • Brand Promise. ...
  • Brand Personality. ...
  • Brand Story. ...
  • Brand Associations.

What makes a brand successful? ›

Have a distinctive personality that is appropriate for your target audience. Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point. Demonstrate the value that your company provides for the customer, and how that value is created.

What are 4 types of brands? ›

What Are 4 Types of Brands? There are numerous types of brands, but the four most common ones include corporate brands, personal brands, product brands, and service brands.

What are the 3 types of brands? ›

The Three Types of Branding
  • A corporation or company brand.
  • A product brand.
  • A personal brand.

What is brand service? ›

Brand Services are a communication tool, because they are an add-on to the core offer, and are usually given out for free. They provide usefulness like a good service should, create awareness be being novel like a good advertising campaign, and build brand reputation by making brand values and promises come alive.


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