Grow Your Business with the Advice from Top Real Estate Influencers (2022)

Why Do Real Estate Agents Need a Personal Brand?

Your real estate personal branding strategy is a reflection of who you are as an individual and as a real estate professional. It’s an opportunity to stand out from the crowd of other real estate agents and secure more business opportunities.

If you execute your real estate branding strategy correctly, grow and nurture your network by making sure you touch your most important contacts on a regular basis, and engage with new people, you’ll have referral business left and right.

Here are some real estate personal branding ideas to get you started:

How to Build a Personal Brand as a Real Estate Professional

If you are not sure how to brand yourself in the real estate space, we don’t blame you. It’s not so straightforward as it may seem.

The number one thing you need to consider is how you want to present yourself online. Are you going to strictly share work-related content, or are you going to let your audience in on your personal life as well? Are you comfortable with sharing pictures of your family and friends?

(Video) Marketing Tips that will Change Your Business- Grant Cardone

Here are 7 steps to help you get started as you map out your real estate personal branding strategy:

1. Define your real estate audience

You know the answer to this already: it’s your ideal client. Where do they live? What do they like? Write down as much as you can about your ideal client and then use it to curate relevant content on social media.

You should also consider how your ideal client likes to consume content. Do they prefer pictures, Instagram Stories, blog posts, or videos? Make sure you also take into account the type of content you want to create and feel comfortable creating. Are you a great writer? A creative video editor skilled with Reels and Tik Tok videos? Do you prefer to offer real estate advice in a podcast format?

2.Find your platform to create your online presence

Where do your ideal clients hang out? Are they on Facebook? In local Facebook groups? Do they hang out on Instagram, Tik Tok, Clubhouse, or Pinterest?

Grow Your Business with the Advice from Top Real Estate Influencers (1)

(Video) 7 Social Media Marketing Ideas for Real Estate Agents

This is a great real estate agent personal branding example from a local Facebook group that shows a realtor jumping on the opportunity to help and build relationships. Even though Adrienne says she’s already working with a realtor, April knows that it has many benefits to offer her help anyways. She is getting her brand out there and might get referrals from Adrienne or anybody else who may see the post.

Another thing to keep in mind: Pinterest is one of the most underestimated social platforms, but the reality is that it is actually used as a search engine especially in the areas of living and home improvement. Take a look at how you may take an advantage of the almost 450 million monthly active users natively or with advertising.

3. Use a professional picture and appealing banner

You only have a few seconds to make a lasting impression. Having a professional photo in which you are smiling and looking directly into the camera can make you appear more approachable to your prospects.

Don’t underestimate the power of an effective banner on social media platforms. It’s valuable real estate (see what we did there?) Upload a beautiful picture of a local landmark or a picture of a great property you are currently selling.

If you’d prefer to go with a graphic or a logo, you can take advantage of a free and super easy-to-use design tool called Canva.

(Video) What it Takes to Grow Your Business - Grant Cardone

4. Start sharing educational and inspirational content

There are so many different types of content to share; you’re not limited to your listings. Your overall goal should be to become a sought after expert. A person that your clients, former clients, family, friends, and everybody else who knows you would recommend.

Start answering questions that you get asked over and over again by your prospective clients and current clients. What are their biggest worries? What additional services do they usually require? Can you create lists or helpful tips to help them make their buying experience absolutely amazing?

Ideas for Personal Branding in Real Estate

Here are some topics you can share with your audience on social media:

  1. Things to know before deciding to buy
  2. Top 7 things real estate professionals get asked by potential buyers
  3. Mortgage information
  4. What does the buying process look like?
  5. What should you get taken care of once you close on a house?
  6. Insurance and home warranty information
  7. Recommendations for local landscapers, cleaning services, painters, and movers
  8. Interior decor tips and recommendations
  9. Local travel tips
  10. General local information (election info, traffic info)
  11. Local restaurant tips

5. Engage with people and be a resource

Engage with people that are asking questions even if they aren’t your ideal clients. If you’re helpful and having conversations, people will notice and follow you on social media. They’ll surely start sending referrals your way or even ask for your help finding a new home.

Developing relationships with influencers within the real estate space and engaging in conversations with them can really pay off, as they can help you significantly increase your reach.

Just check out the real estate rooms on Clubhouse. There are usually hundreds of people listening to real estate influencers having conversations. While you listen, you can quickly look at the profiles of people in the audience to determine if they may be your target audience. Raise your hand, ask questions, offer your side of the story, and show your expertise!

(Video) How to be a SUCCESSFUL Real Estate Agent in 7 Steps | Ryan Serhant

6. Bring them into your CRM

As your business grows, it will be harder and harder to keep track of all your contacts and what you need to do, and when. Keep lists of your most valuable clients and contacts in your CRM database and create tasks and reminders to make sure that you get done what you promised you would.

The CRM lists can consist of:

  1. Current clients
  2. Former clients
  3. Prospects
  4. Other agents
  5. Attorneys
  6. Movers and moving companies
  7. Painters
  8. Landscapers

Any way you can save your clients time when they’re busy moving will highly be appreciated. If you give them a list of local companies they might need, it can save them a lot of time and effort. You may even be able to negotiate a cut with some local vendors, too.

7. Make sure you always follow up on everything you’ve promised

Relationships are built on the promises we keep and the experiences we deliver. It’s absolutely essential to make sure that we always deliver on our promises.

As your personal brand and network grow, the number of people you need to follow up with can become overwhelming. There’s only so much information we can successfully remember; but luckily, there’s technology to help us.

If you don’t yet have a CRM system in place and want something that’s super easy-to-use, implement, and allows you to work where you are used to working, check out one of our webinars or sign up for a free trial of Nimble here.

(Video) What Top Real Estate Agents Do Every Month To Grow Their Business

Nimble plugs directly into your Outlook, Gmail, browser, in all your favorite real estate apps, and is also available for iPhones and Androids. The browser plugin allows you to access existing and create new contacts from LinkedIn, Facebook, Instagram, Twitter, and more. Nimble also auto-enriches contacts for you saving you time on data entry. Who likes to type stuff in nowadays?!

If you’re interested in a one-on-one call, find a time that works for you on our calendar.

Examples of Personal Branding in Real Estate: Check out the Personal Brands of These Influencers

Now that we covered the importance of growing your personal brand, here are real estate influencers who are doing it right! Go through their feeds and see how they do it.

FAQs

Is Instagram good for Realtors? ›

According to the National Association of Realtors, social media is the best source for generating high-quality leads. If you haven't jumped on the Instagram bandwagon yet, you should — Instagram's stats show that the platform has over one billion active users and over 25 million business profiles.

How do you become a property influencer? ›

7 Steps To Becoming The Local Real Estate Influencer For Your Geographic Farm
  1. Choose Your Niche.
  2. Personalize Your Branding.
  3. Find Your Audience.
  4. Plan Your Content Strategy.
  5. Distribute Your Content.
  6. Engage With Followers Consistently.
  7. Track Your Results.
27 Jul 2018

Does social media marketing work for real estate? ›

Real estate social media marketing is more important than ever. Agents who thrive on social media get more leads, close more deals, and make more money. However, most agents still struggle with social media. According to our agents' survey, 82% of working Realtors think they need to improve their social media presence.

How do you use Instagram for commercial real estate? ›

Here are our 10 best tips and ideas for real estate Instagram:
  1. Set the right Instagram objectives.
  2. Use local targeting.
  3. Get smart about demographics.
  4. Make use of popular real estate Instagram hashtags.
  5. Use carousel ads to show off your properties.
  6. Bring real estate to life with video.
  7. Leverage aspirational imagery.
5 Jun 2019

How do real estate agents get noticed? ›

Use these ten ways to get your name noticed as a new real estate agent and start building a business that will be profitable for years to come.
  1. Announce Your Status. ...
  2. Talk To Everyone About Real Estate. ...
  3. Offer Something for Nothing. ...
  4. Sponsor or Support Community Events. ...
  5. Get Active on Social Media.

How often should Realtors post on Instagram? ›

Most Realtors want to post often enough to keep people's attention, but not so much that they spend too much time on it or bombard their followers. In most cases, I recommend 3 levels of involvement: Beginners post once a month to get used to it, Intermediate users once a week, and Experts daily.

Which social media platform is best for real estate marketing? ›

What social media tools are best for real estate marketing?
  1. 1. Facebook. The social media landscape has changed a lot over the years, but Facebook remains the king when it comes to real estate. ...
  2. LinkedIn. LinkedIn is another strong platform for real estate, again because of demographics. ...
  3. Instagram. ...
  4. Twitter.
18 May 2022

Why social media is crucial to every real estate agent in 2022? ›

Social media networks have become major sources for new leads and revenue when it comes to real estate. Social media is an incredible way to connect with younger generations of home buyers and expand your presence in the industry.

How do real estate agents grow your following? ›

Growing your real estate business has never been easier.
  1. Social Media Management.
  2. Content Marketing.
  3. Presentations & CMA.
  4. SEO.
  5. Advertising.
  6. Networks.
  7. Listing Feeds.
15 Sept 2019

What should a real estate agent post on Instagram? ›

27 Ideas for your Real Estate Instagram Posts
  • Local Market Stats. People care about some market stats, but usually only if they're extremely local and relevant to them. ...
  • Local Thing To Do. When you go do something local, post about it! ...
  • Local Restaurant. ...
  • Team Event. ...
  • Goals. ...
  • Pets. ...
  • Personal News. ...
  • Local Photo.

How do new Realtors succeed? ›

10 Tips To Help You Become More Successful As A Real Estate Agent
  1. Enhance Your Knowledge Of The Market. ...
  2. Don't Conform To Negative Stereotypes About Real Estate Agents. ...
  3. Team Up With Other Real Estate Agents. ...
  4. Find A Mentor. ...
  5. Leverage The Reputation Of Your Brokerage Firm. ...
  6. Use Technology To Streamline Your Business Practices.

How can I impress a real estate client? ›

Talk from experience, bank on your knowledge

A client would, hence, want to be sure that you are trustworthy and have sound knowledge. While guiding difficult clients, back your conversations with facts. You should be able to talk about different aspects of the property you are pitching to them.

How can I get more real estate clients? ›

Here are 11 ways to get clients in real estate:
  1. Buy Real Estate Leads. ...
  2. Engage With Your Community. ...
  3. Ask Existing Clients for Referrals. ...
  4. Create a Website. ...
  5. Post On Social Media. ...
  6. Specialize In a Niche. ...
  7. Try Cold Calling. ...
  8. Host Open Houses.
29 Aug 2022

Should I create a separate Instagram for real estate? ›

Unless you're making the choice to have a separate, private account where just friends and family can view personal content like pictures of your kids, having a single Instagram account is the most sustainable option that ensures your friends and family don't forget that you're a home selling pro.

How often should a REALTOR post on Facebook? ›

Facebook – Top brands average 2-5 times per day, seven days a week. Morning 7 am to 11 am and evenings 9 pm to 11 pm are usually optimal. After the recent algorithm change, Facebook highly values fresh content. The rule of thumb now is to publish as often as you have new, compelling content to share.

Should real estate agents have separate social media accounts? ›

Of course it's important to show your personality and aspects of your personal life in your professional profile, but consider two accounts if you enjoy being super active with personal posts. Give yourself an outlet through your personal account, and curate your business feed separately.

What are the three big social media sites for real estate agents? ›

These Are the 3 Best Social Media Platforms for Real Estate...
  • 3 Best Social Media Platforms. Facebook. Instagram. LinkedIn. Back to top. Therefore, the importance you give to social media can make the difference between closing deals and struggling to keep your business afloat. ...
  • Facebook.
  • Instagram.
  • LinkedIn.

What are the biggest social media platforms for real estate? ›

Best Social Media Platforms For Real Estate Lead Generation
  • Instagram. Instagram is a social media platform entirely based on the visual medium. ...
  • TikTok. This is an option for real estate agents looking to capitalize on a rising trend. ...
  • LinkedIn. ...
  • Facebook.
29 Dec 2021

How can I promote my real estate business on Facebook? ›

Facebook Page Marketing Tips
  1. Update Your Cover Photo Frequently. Use the cover photo to highlight the homes you have for sale. ...
  2. Create Helpful Tabs. ...
  3. Remember the 80/20 Rule. ...
  4. Respond to Comments. ...
  5. Use Photos and Video. ...
  6. Focus on Local Interests. ...
  7. Share Interesting and Informative Facts. ...
  8. Offer Helpful Advice.
9 Jul 2015

How do I get more real estate clients from social media? ›

New ways to win real estate clients on social media
  1. Showcase your real estate brand through Stories. ...
  2. Connect with potential clients in real time. ...
  3. Build your brand on TikTok. ...
  4. Create Instagram Reels. ...
  5. Make the most out of your hashtags. ...
  6. Add captions and subtitles to videos.

Can I be successful in real estate without social media? ›

The most effective lead generation systems rely on strong social media presences of agents. Your competition is on social media. 77% of realtors actively use social media to promote their business in some way. If you aren't on social, you will lose clients to other realtors who effectively leverage their presence.

Why is social media important for real estate? ›

Following other real estate agent's social media pages and engaging on posts allows you to see how they're marketing their business, opens up the opportunity to ask questions, as well as gain additional knowledge about the business as a whole.

How do Realtors get Instagram followers? ›

The more likes and comments you get the better your engagement is and the more people Instagram will show your future posts to. If you receive comments, respond to them to help add engagement. Plus, if followers see you are active in commenting back to all your comments, they will be more likely to leave a comment.

How do you dominate social media in real estate? ›

6 Ways to Leverage Social Media for Real Estate:
  1. Post valuable content. It's no secret that content is king in the real estate world. ...
  2. Build your brand. ...
  3. Utilize social media advertising for real estate. ...
  4. Network with peers. ...
  5. Dive into social media analytics. ...
  6. Build a community.
21 Jun 2022

How do you get 10 listings in 30 days? ›

  1. Step 1: Publish Useful Real Estate Blog Posts.
  2. Step 2: Stay In Touch With Previous Clients.
  3. Step 3: Create and Share a One-Minute Video.
  4. Step 4: Post on All Your Social Media Channels.
  5. Step 5: Make Connections with Personal Outreach.
  6. How to Get 10 Listings in 30 Days: Take 5 Simple Steps.
5 Nov 2021

What should I post on my real estate page? ›

50 Post Ideas for Your Real Estate Facebook Page
  • Use polls and quizzes to learn about your audience. ...
  • Run contests on your real estate Facebook page. ...
  • Post about customer success stories. ...
  • Share a video that you create. ...
  • Organize regular giveaways. ...
  • Share a video walk-through of an open house.
16 Nov 2018

What are some catchy real estate slogans? ›

Real Estate Taglines and Slogans
  • “Move to What Moves You” -Halstead Property.
  • “Your Gateway to a Richer Life” -Town and Country Real Estate, The Hamptons.
  • “Move/Forward” -Bond Real Estate.
  • “Where Dreams Come Home” -Coldwell Banker.
  • “Find Your Nook” -Nooklyn.com.
  • “Be Home” -Corcoran Group.
  • “Let us Guide you Home” -Compass.
3 Aug 2018

How do you create content in real estate? ›

How to develop a real estate content strategy
  1. Define your goals.
  2. Run a content audit.
  3. Research your audience.
  4. Pick a CMS platform.
  5. Start generating ideas.
  6. Select what types of content you will create.
  7. Publish your content.
  8. Measure your results.
30 Jul 2020

Did you know real estate tips? ›

Real estate advice for first-time buyers
  • Do your due diligence. ...
  • Target homes on the lower end of your budget. ...
  • Consider working with a mortgage broker. ...
  • Keep a poker face when touring homes. ...
  • Hire the right real estate agent for you. ...
  • Understand the importance of marketing. ...
  • Get a pre-listing inspection.
23 Sept 2021

Should I make a separate Instagram for real estate? ›

Unless you're making the choice to have a separate, private account where just friends and family can view personal content like pictures of your kids, having a single Instagram account is the most sustainable option that ensures your friends and family don't forget that you're a home selling pro.

Should real estate agents have separate social media accounts? ›

Of course it's important to show your personality and aspects of your personal life in your professional profile, but consider two accounts if you enjoy being super active with personal posts. Give yourself an outlet through your personal account, and curate your business feed separately.

What should a real estate agent post on Instagram? ›

27 Ideas for your Real Estate Instagram Posts
  • Local Market Stats. People care about some market stats, but usually only if they're extremely local and relevant to them. ...
  • Local Thing To Do. When you go do something local, post about it! ...
  • Local Restaurant. ...
  • Team Event. ...
  • Goals. ...
  • Pets. ...
  • Personal News. ...
  • Local Photo.

What should I name my real estate Instagram? ›

Best real estate instagram names ideas
  • Hustle Humbly.
  • Real Estate Rockstars.
  • Keeping It Real.
  • The Level Up.
  • YES Talk.
  • THE FINEST AGENTS: Dominate the Real Estate Market.
  • The Tom Ferry Instagram Experience.
  • Agent Rise with Neil Mathweg.
28 Jul 2022

What should I post on my real estate Instagram page? ›

50 Real Estate Instagram Post Ideas
  • Community Features. Familiarizing yourself with the neighborhoods you serve is key to assisting your clients and helping them find their dream home. ...
  • Restaurants. ...
  • Cafes. ...
  • Shops. ...
  • Parks and Green Spaces. ...
  • Nature and Hikes. ...
  • Walkability. ...
  • Activities.
14 Nov 2020

How do I get more real estate clients from social media? ›

New ways to win real estate clients on social media
  1. Showcase your real estate brand through Stories. ...
  2. Connect with potential clients in real time. ...
  3. Build your brand on TikTok. ...
  4. Create Instagram Reels. ...
  5. Make the most out of your hashtags. ...
  6. Add captions and subtitles to videos.

How many times should realtor post on social media? ›

How often should Real Estate professionals share on Social Media? Twitter – Twitter is always on, weekends and weekdays. Try to aim for 3-5 times a day and remember to re-post important content. Twitter moves very fast and most of your audience will miss your tweets.

What kind of music is best for real estate videos? ›

The Ultimate Playlist for REALTORS ®
  1. Our House – Madness. A classic earworm. ...
  2. Lego House – Ed Sheeran. ...
  3. Take Me Home, Country Roads – John Denver. ...
  4. My House – Flo Rida. ...
  5. Home – Phillip Phillips. ...
  6. Sweet Home Alabama – Lynyrd Skynyrd. ...
  7. Home – Michael Bublé ...
  8. Almost Home – Mariah Carey.
12 Aug 2021

Did you know real estate tips? ›

Real estate advice for first-time buyers
  • Do your due diligence. ...
  • Target homes on the lower end of your budget. ...
  • Consider working with a mortgage broker. ...
  • Keep a poker face when touring homes. ...
  • Hire the right real estate agent for you. ...
  • Understand the importance of marketing. ...
  • Get a pre-listing inspection.
23 Sept 2021

How do real estate agents grow your following? ›

Growing your real estate business has never been easier.
  1. Social Media Management.
  2. Content Marketing.
  3. Presentations & CMA.
  4. SEO.
  5. Advertising.
  6. Networks.
  7. Listing Feeds.
15 Sept 2019

How do real estate agents make connections? ›

How Can Real Estate Agents Start Networking And Build A Community?
  1. Be A Card Taker. ...
  2. Spend Time With New People. ...
  3. Join Local Organizations, Chambers, Or Networking Groups. ...
  4. Attend Conferences And Real Estate Networking Events. ...
  5. Have Fun. ...
  6. Develop A Rock Star Team. ...
  7. Create A Website And An Online Presence. ...
  8. Stay Active On Social Media.

Can you advertise other Realtors listings? ›

Any Broker may advertise any On-Market listing(s) submitted to the MLS to a Prospect only if the Advertising Broker makes their role clear and understandable to a reasonable Prospect that the Advertising Broker is not the Listing Broker for the listed On-Market property advertised or for any listed property used in any ...

Videos

1. LinkedIn for Real Estate: How to Connect with Local Influencers and Grow Your Business
(HomeLight)
2. The Top 5 Real Estate Influencers on Instagram
(Discoverable)
3. How to grow and operate a business | Business Advice For Entrepreneurs
(GaryVee Video Experience)
4. A Step by Step Guide to Marketing Your Business on LinkedIn
(GaryVee Video Experience)
5. Glennda Baker Interviews Levi Lascsak About YouTube | YouTube for Real Estate | Real Estate Training
(Passive Prospecting | YouTube For Real Estate)
6. Tips About Real Estate Team Building From Sheryl Houck - Episode 61
(Icons of Real Estate)

Top Articles

You might also like

Latest Posts

Article information

Author: Rev. Leonie Wyman

Last Updated: 12/05/2022

Views: 5456

Rating: 4.9 / 5 (59 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Rev. Leonie Wyman

Birthday: 1993-07-01

Address: Suite 763 6272 Lang Bypass, New Xochitlport, VT 72704-3308

Phone: +22014484519944

Job: Banking Officer

Hobby: Sailing, Gaming, Basketball, Calligraphy, Mycology, Astronomy, Juggling

Introduction: My name is Rev. Leonie Wyman, I am a colorful, tasty, splendid, fair, witty, gorgeous, splendid person who loves writing and wants to share my knowledge and understanding with you.