How to Get Real Estate Listings: 10 Best Tips (2024)

It might not be the easiest thing in the world, but we’re going to help you out with our tips on how to get real estate listings.

Being a Real Estate Agent

A successful real estate agent knows how to attract the attention of potential sellers and flip them into clients. There’s no one way to do the job. Different people have different strategies. But it requires a lot of planning and a good eye to spot real estate leads. That’s the thing when you’re a seller’s agent; you need to really put in the effort.

Something very important to keep in mind- expect rejection. It’s a natural part of real estate lead generation; you won’t get every lead you’re after. But you need to go into this with a mindset of diligence. That means you don’t give up just because one lead turned out to be a flop. Or even if multiples leads led nowhere. But of course, you don’t want to waste your time. That’s why you’re here wondering how to get more listings in real estate.

So the first step is to actually find a lead. As a new real estate agent, you’ve probably familiarized yourself with a couple of methods to do so but may have faced a difficult time applying them. As someone who’s been in the business for a while now, you may be looking to refresh your marketing strategies to get more real estate listings. Either way, these are tips for real estate agents at any stage in their career. We’ll go over some traditional ways of how to get real estate listings and also some non-conventional routes.

How to Get Real Estate Listings: 10 Best Tips

Tip #1: Start Talking to People

Networking is the best way to get more exposure for your business and find real estate opportunities. The more people you talk to, and the more you interact with your community, the more potential listings you’ll find. How so?

This is a face-to-face real estate marketing strategy that can seriously help you get real estate clients. The more you interact with the people in your local real estate market, the more you can naturally spark conversation about your business. That’s the theme. You never want to be too pushy. Being an active member of your community will spread the news of your real estate business, and people interested in selling their homes will come to you. Go to local events, talk to other professionals in the industry, volunteer, and join your chamber of commerce. Solidify your position in the housing market and make sure people know you’re there. You never know which interaction will help you get a listing for real estate.

Related: 10 Best Marketing Tips for Real Estate Agents

Tip #2: Door Knocking (The Right Way)

Don’t just go up to random homeowners on your block and ask if you can market their homes for sale. If you’re going to interrupt someone in the middle of the day, make sure you have something valuable to offer them. Go up to them with an offer that you yourself would be interested in.

Door knocking is a classic strategy for how to get real estate listings. Don’t immediately offer to sell someone’s house. The success rate with that isn’t very high. But if you visit a number of homes and show them you’re a professional who knows what they’re doing, you might draw them in. Visit the home a couple of times before exclusively stating your interest in wanting to sell their property. This is how to get listings- in the first visit you should give the potential client a chance to familiarize themselves with your business. Let them know what you do and give them your card. You can maybe even offer them a summary of a real estate market analysis you’ve prepared for their neighborhood so they know the market value their property has.

Tip #3: Open Houses Aren’t Just for Buyer Leads

Of course, your main concern of any open house is to find the right buyer for the property. But who says you shouldn’t benefit from this opportunity for finding future clients? If you prepare for it, the open house you have set up can be a source of generating seller leads. People thinking about selling their homes will sometimes attend an open house to get a feel for their real estate market. At the open house, set up a table with a couple of different documents that potential sellers can benefit from. These will also show how knowledgeable you are about the real estate market, increasing a potential lead’s confidence in your abilities to sell their home. So prepare things like a market summary, with key statistics, or a list of real estate comps.

How to Get Real Estate Listings: 10 Best Tips (1)

Tip #4: Get Real Estate Listings on Facebook

Facebook isn’t just a popular social media platform for friends to keep up with each other on. It’s a great source for people in any industry to grow their business. And it’s also a way for how to get real estate listings fast. The exposure an ad on Facebook will get you and the number of potential clients you’ll reach makes it a great tool. It’s a low-cost alternative to meeting individual leads face-to-face and is a great way for increasing your database.

Related: How to Engage More Clients on Social Media for Your Small Business

Tip #5: Use Mashboard to Find Off-Market Sellers

Online resources are plenty, but ones that can help you find reliable property owner data are rare. Mashboard is how to get real estate listings in any housing market. It’s the ultimate platform for real estate agents looking for serious sellers (and buyers). Mashboard will give you up-to-date information on property owners in any US market. All you’ll have to do is set a few filters like the location and property type and you’ll be given property owner names, numbers, emails, and addresses. You can then add any leads you’re interested in on your dashboard and we’ll get you all the demographic data you need on that lead. This is a great way to find and get in touch with off-market sellers- an opportunity you won’t find anywhere else.

Read more about what Mashboard can do for real estate agents.

Tip #6: Get Listings from Banks

Ever considered selling foreclosed properties? When banks fail to sell a foreclosed property at auction, they hold on to them. These homes are referred to as REO listings. This opens you up to a whole other segment in the real estate market. Try to develop a relationship with your local bank, and get access to foreclosed properties in the area. Apply directly to become a listing agent.

Related: 6 Tips for Selling a Rental Property with Tenants

Tip #7: Form a Relationship with Other Small Businesses

If someone is selling their home, an agent’s services aren’t the only thing they’ll be looking for. Real estate attorneys, inspectors, mortgage providers, electricians, etc. are all part of the process. Streamline communication with local businesses and reach some sort of agreement for mutual gain. If you have any clients who need to take some care of some repairs in their homes, you can recommend one of the repairmen you’ve been in contact with. Reaching this agreement with other businesses is also a great way to get more referrals. Did they hear word of their customers looking to sell property? You just got access to new real estate listings.

Tip #8: Cold Calling Still Works

Picking up the phone could be one of the best ways for how to get real estate listings. It might not be something you’re fond of, but cold calls really do work. You just need to go into it with a positive mindset. Now, this doesn’t mean all of your interactions will be pleasant, but that’s just part of the agent grind. Be prepared before you make your calls. There are certain questions any potential client will ask, and if you can’t answer right away, that’s a problem. In this case, having a script to go off of will help you. Be ready to answer questions about your record of home sales, commission, experience, and more.

Tip #9: Contact Real Estate Developers

Real estate developers definitely have property they want to sell. So don’t ignore this opportunity. Because they typically buy land and build on it, they’ll eventually want to sell the property once it’s ready. This is how to get real estate listings and form beneficial relationships in the industry. Developers are usually already working with an agent, but contacting them to ask won’t hurt.

Tip #10: Work on Yourself

You want to reflect the image of a serious player in the industry. The way you handle your business and yourself plays a big role in how potential real estate clients view you. Invest a little in quality business cards and local ads. Even being consistent with informative email blasts can help you. Do whatever you can to leave an impression on the people in your real estate market. If they like what they see, the real estate listings will end up coming to you.

Lead generation is key for any real estate agent. To open your business to a larger database of real estate listings, gain access to off-market sellers and updated property owner data, don’t forget to check out Mashboard. To learn about your options for signing up for our services, click here.

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How to Get Real Estate Listings: 10 Best Tips (2)

Heba Baker

Heba is Content Writer at Mashvisor with a BA in Business Administration. Most of all, she enjoys writing about the constantly changing markets in the US real estate industry. If not writing, Heba is exploring and learning.

How to Get Real Estate Listings: 10 Best Tips (2024)

FAQs

How can I get better at listings? ›

8 tips and tricks for getting listings as a new real estate agent
  1. Call everyone you know. ...
  2. Talk about real estate in person. ...
  3. Contact local major developers. ...
  4. Cold call and door-knock. ...
  5. Post about it on social media. ...
  6. Get recommendations. ...
  7. Go to local real estate offices. ...
  8. Invest in yourself.
19 Apr 2017

How do I get my listing on 2022? ›

7 Simple Steps for Getting More Listings in 2022
  1. Build a real estate database filled with homeowners. ...
  2. Automate the process of sending them comparable home sales activity. ...
  3. Email the homeowners in your database a monthly newsletter. ...
  4. Leverage the tool Homebot. ...
  5. Send an unsolicited CMA every 6 months.

What gives real estate agents the most visibility? ›

These events are not just a place for regular folks, but there's a high chance of property buyers being among the crowds looking to find great agents and brokers too.
...
Joining community events
  • Seminars.
  • Networking meetups.
  • Happy hour.
  • Holidays/seasonal events.
  • Neighborhood cookout.
27 Apr 2022

How do you get 10 listings in 30 days? ›

If you're wondering how to get 10 listings in 30 days, leave all the gimmicks behind.
...
  1. Step 1: Publish Useful Real Estate Blog Posts. ...
  2. Step 2: Stay In Touch With Previous Clients. ...
  3. Step 3: Create and Share a One-Minute Video. ...
  4. Step 4: Post on All Your Social Media Channels. ...
  5. Step 5: Make Connections with Personal Outreach.
5 Nov 2021

How can I get real estate clients fast? ›

Table of Contents
  1. Buy Real Estate Leads.
  2. Engage With Your Community.
  3. Ask Existing Clients for Referrals.
  4. Create a Website.
  5. Post On Social Media.
  6. Specialize In a Niche.
  7. Try Cold Calling.
  8. Host Open Houses.
29 Aug 2022

How do real estate listings get leads? ›

20 Places to Find Real Estate Leads for New Agents
  1. Reach Out to Friends and Family. ...
  2. Attend Chamber of Commerce Events. ...
  3. Get Active on Social Media. ...
  4. Research Instagram Hashtags. ...
  5. Reach Out to FSBO's. ...
  6. Reach Out to FRBO's. ...
  7. Give a Free Seminar. ...
  8. Host an Open House.
11 May 2020

How can I get more sales in real estate? ›

11 real estate sales techniques and tips
  1. Ask questions. ...
  2. Create virtual tours. ...
  3. Connect to your buyers with a story. ...
  4. Offer free advice online. ...
  5. Communicate effectively and consistently. ...
  6. Tour the neighborhood. ...
  7. Create social media accounts. ...
  8. Request referrals.
15 Jun 2021

How can I sell more real estate? ›

Unique Real Estate Marketing Ideas
  1. Create a website.
  2. Build a blog.
  3. Develop email marketing campaigns.
  4. Employ virtual staging.
  5. Try experiential marketing.
  6. Partner with local businesses.
  7. Run paid Instagram promotion.
  8. Use drone photography.
11 Jul 2019

How do you stand out in real estate? ›

5 Ways to Stand Out as a Real Estate Agent in a Large City
  1. Find Your Niche. In a small town, you'll be selling a little bit of everything. ...
  2. Develop a Strong Online Presence. ...
  3. Use Social Media to Expand Your Presence. ...
  4. Be Client-Oriented. ...
  5. Sponsor a Community Event. ...
  6. Be a Standout Real Estate Agent.

How do you attract customers to buy property? ›

But for some quick ideas, keep reading.
  1. Local sponsorships. ...
  2. Local content on your website. ...
  3. Build your Google Business Profile. ...
  4. Become a columnist in local magazines. ...
  5. Host free seminars for home buyers. ...
  6. Partner with local businesses. ...
  7. Create a newsletter. ...
  8. Start an email nurture campaign.
16 Apr 2015

Do brokers give agents listings? ›

Yes, most brokers do not provide leads. All the leads are usually generated by agents themselves. Some of the larger firms with a bigger footprint the broker will give leads to the top producers in the office.

How do I drive traffic to my home? ›

So How Do I Get My Listings to the Top?
  1. Share Your Listings on Social Media. ...
  2. Promote on Real Estate Aggregator sites. ...
  3. Create a video tour of the property. ...
  4. Enhance the listing with additional information. ...
  5. Blog about your listings. ...
  6. Feature your listing on your home page. ...
  7. Be Smart, have a Mobile Responsive Site.
7 Nov 2012

How do I boost my listing on Zillow? ›

Agents can advertise on Zillow by signing up, filling out listing details or claiming listings, and then advertise for exclusive exposure on their own listings. To maximize these efforts, it's important to add great photos, videos, and tours to each listing page.

What Does views mean on Zillow? ›

A view is counted every time someone loads a page that contains your property. It could be the details page (like the one below) or it could be a results page with a list of all of the homes that meet their search criteria.

How do you get seller leads without cold calling? ›

10 Ways to Get Listings Without Cold Calling
  1. Contact Your Sphere.
  2. Re-Engage & Follow Up with Past Clients.
  3. Attend Community Events.
  4. Build Your Social Media Following.
  5. Digital Prospecting with Facebook.
  6. Strengthen Lead Referrals through LinkedIn.
  7. Send Mailers.
  8. Go Door Knocking.

Do you have to cold call in real estate? ›

Cold calling might be considered a necessary activity for many real estate agents. Most realtors would rather avoid this aspect of the job as getting rejected over the phone numerous times is an exhausting experience, but there are many other methods you can use other than cold calling to get listings.

Does Century 21 provide leads? ›

The CENTURY 21 LeadRouter system is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well! Averaging about 6.8 million visits each month, Century21.com provides tremendous exposure for your listings.

How do Realtors build clientele? ›

How to Build Your List of Real Estate Clients
  1. Ask Your Friends and Family. Of course, you know people, but no one you know needs or is selling a house. ...
  2. Invest in Direct Mail Marketing. Direct mail marketing isn't dead. ...
  3. Create a Website. ...
  4. Get Listed. ...
  5. Focus on Your Former Clients. ...
  6. Network. ...
  7. Be a Referral Source. ...
  8. Be Thankful.

How do new agents get clients? ›

How To Get Clients In Real Estate (24 Amazing Tips In 2022) - YouTube

How do real estate agents get more customers? ›

Creating a digital presence helps agents find their first real estate client passively. A digital presence creates familiarity and a sense of connection through content distributed on social media. Such social media channels include Facebook, Instagram, Twitter, LinkedIn, YouTube, and their own personal website.

How do Realtors get free leads? ›

Here are some bonus ways to get more free real estate seller leads:
  1. 7) Be Active on Social Media. ...
  2. 8) Showcase Your Value on Your Website. ...
  3. 9) Network With Local Businesses. ...
  4. 10) Work With Homeowners on the Brink of Foreclosure. ...
  5. 11) Work With Expired Listings.
11 Aug 2022

How do real estate sellers get free leads? ›

How New Real Estate Agents Can Get Leads for Free
  1. Remind family and friends you're an agent.
  2. Introduce yourself to the people in your social circle.
  3. Exchange names with the people who provide you with services.
  4. Reach out to past clients.
  5. Partner up with related businesses.
11 Aug 2020

How do you get buyer and seller leads? ›

21 Underrated Strategies to Get More Seller Leads (2022 Updated!)
  1. Fighting Low Inventory. ...
  2. Drive Traffic to Home Valuation Landing Pages. ...
  3. Work with Expired Listings. ...
  4. Join a Team of Well-Known Agents. ...
  5. Network with Local Businesses. ...
  6. Work with Homeowners on the Brink of Foreclosure. ...
  7. Find Seller Leads in Your Sphere.
12 Sept 2022

What are the 4 P's of marketing in real estate? ›

While widely known and revered in our industry, mastering these four concepts is frequently the elusive key to success at a property. These four approaches are commonly known as the 4 P's of property management: People, Price, Promotion, and Product.

How do you market yourself? ›

  1. 7 best ways to market yourself. ...
  2. Choose a niche. ...
  3. Become an expert. ...
  4. Educate. ...
  5. Build a social media following. ...
  6. Be inclusive. ...
  7. Look for speaking opportunities. ...
  8. Get to know people.
18 May 2022

What is the secret to a fast sale of a property? ›

The secret to a fast sale is: a seller might have to lower the price of the property. During a buyer's market: when you present the seller's net sheet.

What marketing materials do Realtors need? ›

Realtor marketing materials like mailers, business cards, websites, signs, and online ads are quintessential items for building your business.
...
2. Increase Awareness With Real Estate Marketing Mailers
  • Brochures.
  • Flyers.
  • Newsletters.
  • Postcards.
  • Letters, stationary, and other real estate letterheads.
  • Emailing marketing.
11 Feb 2022

What are good realtor quotes? ›

13 Real Estate Quotes to Keep You Inspired
  • “To be successful in real estate, you must always and consistently put your clients' best interests first. ...
  • “Every day you have 1,440 minutes. ...
  • “Real estate is an imperishable asset, ever-increasing in value. ...
  • “The problem with real estate is that it's local.
13 Jul 2022

What makes an agent standout? ›

One of the most important things you can do to make yourself stand out is to utilize the effect of “perceived value.” Potential clients need to see that you are giving away a ton of valuable information and expecting nothing in return. This is how the best agents create clients for life.

How do you stand out from other agents? ›

7 Ways Real Estate Agents Can Stand Out from the Competition
  1. Get Your Own Website. ...
  2. Create a Lead Magnet for Your Website. ...
  3. Find Your Specialty. ...
  4. Make Yourself Available. ...
  5. Go the Extra Mile. ...
  6. Choose Marketing that Makes an Impression. ...
  7. Strengthen your Brand.

How do you introduce yourself as a real estate agent? ›

Just make sure you're giving your name, what you do, and some pleasantry if you're greeting a potential client in person.
  1. Hi, I'm ____, an associate broker at ___. It's great to meet you!
  2. Hello, my name is ___, and I'm a real estate agent over at ___. It's nice to make your acquaintance.
  3. Hi! I'm ___.
9 Aug 2021

How do you convince customers? ›

7 Tricks to Convince the Client to Buy
  1. Be natural and do not use scripts.
  2. Ask about the clients' well-being.
  3. Use names while talking with a client.
  4. Prove that your products are better than those offered by competitors.
  5. Keep initiating further conversation.
  6. Specify the positive characteristics of the customer.
  7. Act on emotions.
10 Mar 2020

What should real estate agents post on social media? ›

80 Social Media Post Ideas For Real Estate
  • Create A Poll Or A Quiz.
  • Share A Personal Real Estate Milestones.
  • Share A Client's Life Milestones.
  • Share A Video You Created.
  • Organize Regular Giveaways.
  • Retweet local news.
  • Ask questions.
  • Share a virtual home showing/open house video recap.

Can buyers and sellers talk to each other? ›

If the buyer and seller agree to something without adding an addendum to the contract, it is not binding in any way. Verbal agreements are technically legal, but they aren't enforceable. If you agree to something in conversation and one party doesn't follow through, there is no legal recourse.

When an agent obtains a listing the first thing she should do is? ›

When an agent obtains a listing, the first thing she should do is: Enter the listing into the MLS. Young, inexperienced buyers with limited funds are typically: First time buyers.

How do you tell a Realtor you are working with someone else? ›

During your scheduled call, tell your real estate agent you've chosen to work with someone else and thank them for their time. They may ask if you've signed an exclusivity agreement with someone else. You don't need to disclose any other information if you don't want to.

What does the red heart mean on Zillow? ›

Data from the Builder Inform tool indicates that when shoppers “favorite” a home, that little heart can impact how fast the home sells and for how much. Nancy Robbers • Aug 30 2017. Share.

Do saves on Zillow mean anything? ›

The "views" and "saves" (seen next to Time on Zillow) are numbers you want to be high—but they are not cumulative for the time the house is on the market. They only show views and saves made over the previous 30 days. So don't be shocked if those numbers actually go down over time.

Is Zillow's Zestimate accurate? ›

The Zestimate is often less accurate than your Realtor's estimate and can be thousands of dollars off. According to Zillow's Zestimate page, “The nationwide median error rate for the Zestimate for on-market homes is 1.9%, while the Zestimate for off-market homes has a median error rate of 7.5%.

Which is more reliable Zillow or Redfin? ›

Redfin's home value estimator is more accurate than Zillow's when it comes to pinpointing the sales price. According to Redfin, its estimates are approximately 74% accurate within 5% of the sales price for listed homes. By comparison, Zillow is only 67% accurate within 5% of the sale price for listed homes.

What is a good number of saves on Zillow? ›

A “good” number of saves can vary depending on the area, market, and type of home. An older Zillow study revealed that more than 50%of homes that are saved 40 or more times in their first week on the market sell for more than their initial list prices.

Why do people hit save on Zillow? ›

Shoppers can use Zillow's “favorites” feature to save properties they want to visit, categorize, or share with others. And doing so tends to have a ripple effect among other users. The company's analysis of its records finds that favorites seems to signal a property is desirable to other would-be buyers.

How do real estate listings get leads? ›

20 Places to Find Real Estate Leads for New Agents
  1. Reach Out to Friends and Family. ...
  2. Attend Chamber of Commerce Events. ...
  3. Get Active on Social Media. ...
  4. Research Instagram Hashtags. ...
  5. Reach Out to FSBO's. ...
  6. Reach Out to FRBO's. ...
  7. Give a Free Seminar. ...
  8. Host an Open House.
11 May 2020

How can I get more sales in real estate? ›

11 real estate sales techniques and tips
  1. Ask questions. ...
  2. Create virtual tours. ...
  3. Connect to your buyers with a story. ...
  4. Offer free advice online. ...
  5. Communicate effectively and consistently. ...
  6. Tour the neighborhood. ...
  7. Create social media accounts. ...
  8. Request referrals.
15 Jun 2021

How can I sell more real estate? ›

Unique Real Estate Marketing Ideas
  1. Create a website.
  2. Build a blog.
  3. Develop email marketing campaigns.
  4. Employ virtual staging.
  5. Try experiential marketing.
  6. Partner with local businesses.
  7. Run paid Instagram promotion.
  8. Use drone photography.
11 Jul 2019

Do you have to cold call in real estate? ›

Real estate cold calling is an important lead generation strategy and is still very much worth your time. If you use the proper tools, scripts, and above all, focus on creating meaningful relationships, you will be sure to find success with cold calling.

How do new Realtors get clients? ›

10 strategies for finding clients
  1. Contact those in your personal life. ...
  2. Meet new people. ...
  3. Develop a professional online identity. ...
  4. Optimize your customer relationship management system. ...
  5. Define your marketing strategy. ...
  6. Automate your processes. ...
  7. Host events for prospects. ...
  8. Create a niche.
1 Jun 2021

How do Realtors get free leads? ›

Here are some bonus ways to get more free real estate seller leads:
  1. 7) Be Active on Social Media. ...
  2. 8) Showcase Your Value on Your Website. ...
  3. 9) Network With Local Businesses. ...
  4. 10) Work With Homeowners on the Brink of Foreclosure. ...
  5. 11) Work With Expired Listings.
11 Aug 2022

What are the 4 P's of marketing in real estate? ›

While widely known and revered in our industry, mastering these four concepts is frequently the elusive key to success at a property. These four approaches are commonly known as the 4 P's of property management: People, Price, Promotion, and Product.

How do you market yourself? ›

  1. 7 best ways to market yourself. ...
  2. Choose a niche. ...
  3. Become an expert. ...
  4. Educate. ...
  5. Build a social media following. ...
  6. Be inclusive. ...
  7. Look for speaking opportunities. ...
  8. Get to know people.
18 May 2022

What is the secret to a fast sale of a property? ›

The secret to a fast sale is: a seller might have to lower the price of the property. During a buyer's market: when you present the seller's net sheet.

What marketing materials do Realtors need? ›

Realtor marketing materials like mailers, business cards, websites, signs, and online ads are quintessential items for building your business.
...
2. Increase Awareness With Real Estate Marketing Mailers
  • Brochures.
  • Flyers.
  • Newsletters.
  • Postcards.
  • Letters, stationary, and other real estate letterheads.
  • Emailing marketing.
11 Feb 2022

What are good realtor quotes? ›

13 Real Estate Quotes to Keep You Inspired
  • “To be successful in real estate, you must always and consistently put your clients' best interests first. ...
  • “Every day you have 1,440 minutes. ...
  • “Real estate is an imperishable asset, ever-increasing in value. ...
  • “The problem with real estate is that it's local.
13 Jul 2022

How long does it take to make 100 cold calls? ›

Making 100 cold calls could take you between 1-5 hours, but this greatly depends on the dialing system you're using. If you want to improve your cold calling efforts, you'll need a proper sales strategy.

What does DNC mean in real estate? ›

Window to the Law: Comply With The Do Not Call Registry. Go. Competition in Real Estate.

Do attractive real estate agents make more money? ›

Summary: A recent study of physical attractiveness and how it impacts real estate brokers' pay and productivity shows that the more attractive the real estate agent, the higher the listing price of the home for sale.

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