Is being a social media manager a hard job? (2024)

FAQs

Is being a social media manager a hard job? ›

For those of us who make a living managing socials, we know the truth. We know how hard it is to turn on creativity day in and day out. Yet, social buy-in is still difficult for a lot of companies, and there are still tons of people who don't know that working in social media is a full-time job.

To pursue this career, you must develop strong communication skills , earn a relevant degree and master the use of social media. Many people think social media is “easy." While it may be easy to share an image and post small commentary, there is actually a lot of data analytics and strategy that goes into it.

The role can be stressful due to the constant connectivity required and the pressure to maintain a brand's reputation online. To manage stress, it's crucial to set clear boundaries, prioritize tasks, and stay updated with social media trends.

Other reasons that social media marketing is a good career include the following: High business demand. Businesses see the need for an online presence, creating demand for social media experts. Versatility.

A successful social media manager can use both hard and soft skills to complete daily responsibilities like: Identifying a brand's target audience. Researching which social media platforms and content are most effective for engaging with a target audience. Tracking social media data and campaign results.

To be clear, working as a social media manager can be stressful sometimes, as you need to keep up with everything, including changes that happen on the platforms and changes that occur within the business, while trying to keep the audience with you as long as possible.

How enjoyable is a social media manager's work environment? As a whole, social media managers rated their enjoyment of their work environment 3.6/5. A solid majority of social media managers enjoy their work environment, probably contributing to overall higher satisfaction with working as a social media manager.

Social Media Manager Salary. $47,500 is the 25th percentile. Salaries below this are outliers. $76,500 is the 75th percentile.

While salary ranges can be quite broad in this field, social media management offers a potentially lucrative career path with room for growth as experience and skills develop.

Finding your voice on social media is a journey that introverts can embark on with confidence. By embracing your unique strengths, planning your content, engaging authentically, and collaborating with others, you can make a meaningful impact and ensure that you're "top of mind" in the digital realm.

What are the negatives of being a social media manager? ›

Cons. Lots of social media jobs need you to make new content on a daily or weekly basis. You could get burnt out from having to think up new ideas so frequently. Leaving work in the office may be difficult if you use social media in your private life.

FAQs on what does a social media manager do

Freelancer social media managers juggle multiple clients and adapt their voice and style to each. They handle everything from creating strategy and writing posts to designing graphics and even shooting videos.

A Social media manager in United Kingdom can expect to see an entry level salary range of £33,178 to £94,037 per year, based on 6,630 salary contributions.

Many entry-level social media marketing managers have a bachelor's degree in marketing, business, or a related field, but some companies may consider candidates with demonstrated success in managing social media accounts but who do not have a degree.

Take a social media management course online

Taking an online social media management course is the perfect way to gain new knowledge and demonstrate your expertise to recruiters or clients. Some online courses even provide you with a certificate of completion, which you can note on your resume or portfolio.

Side Hustle #1: Freelance social media management

You probably knew this one was coming from us, but freelance social media management. If you have a knack for creating great content online, many small businesses and startups are looking for help developing and implementing a content strategy.

Average Time it Takes to Learn Social Media Marketing

Most people who start a website and open some social media accounts can pick up social media marketing in three to six months. Classes are the most efficient and economical way to acquire the skills you need to switch to a career as a Social Media Marketer.

Even if you have no experience professionally managing social media for a company, you can still showcase your own social media success. Plus, gaining some new knowledge through freelancing and volunteering might be easier than you think.

What is the average social media manager's salary? According to Built In, the average social media manager salary in the US is $72,000 USD. However, data from a combination of over 12,000 submitted salaries on Glassdoor and PayScale skew quite a bit lower than that.