Top 5 Offline Marketing Schemes For Real Estate Business in 2021 (2024)

Despite the convenience and ubiquitousness of online lead generation and promotions, real estate marketing in some areas is still heavily dependent on old school systems like catalogs and flyers.

Contrary to popular belief, cold calls and print outs are not the only offline strategies you can resort to when you opt-out of online marketing.

The best offline marketing strategies vary from business to business, although, there are some key features that have proven to be successful for many. Offline marketing can be a cost-effective method to increase leads, especially when competing in a competitive market.

While some of the best common practices of offline marketing involve direct mail, creative advertising, and word-of-mouth marketing, here are some guaranteed strategies to improve offline marketing –

Top 5 Offline Marketing Schemes For Real Estate Business in 2021 (1)

5 best offline marketing strategies and their implications for agents and brokers

#1. Build a Strong Local Network

Networking is especially vital to the success of new agents.

A lot of folks out there trust experienced agents and you cannot simply walk up to someone and sell a property. A strong network can help you generate qualified leads.

You can build your network online through:

  • Joining association meetings
  • Take part in all social events like parades, fairs, exhibitions, etc.
  • Join meetings and sessions with important people in your local community
  • Volunteer in social programs
  • Charity events

Apart from these, here are two great ways to build your local network –

  1. Networking

Connect with industry professionals and potential mentors by joining your state or local governing body such as the National Association of REALTORS (NAR). Become affiliated with the chamber of commerce, exclusive realtor association, and other organizations that improve your professional growth.

In addition, join meet-up groups, local and social business associations, and volunteer with local charities.

Hand out vCard QR Codes at the local events so it’s easy for your peers and mentors to save your business information without the added hassle of losing it.

  1. Reputation marketing

Make a name for yourself as an expert with the local media source or pitch a column to a local newspaper or magazine. Try being featured in the paper or local TV broadcast or radio/podcast to help establish yourself as an expert in the area.

You can include a QR Code in the print media so customers can scan it to visit your website or even give a missed call to qualify themselves as a potential customer.

#2. Create a Solid Referral System

Referrals are basically the strongest lead generation tool a real estate agent possesses. NAR recently stated that agents believe they receive over 89% of their leads from referrals. If you are working locally, referrals can help you in many ways. To build a strong system of referrals, you can:

  1. Offer split fees for any referral
  2. Cooperate with other agents and negotiate split commission
  3. Offer a service or discount to clients for referrals
  4. Offer past clients a commission if they recommend you to their network of friends or family
  5. Set up a referral agreement with local movers, home-improvement consultants, and landscapers as an extra incentive for past clients

And most importantly, do your best with your first clients so their satisfaction becomes your ultimate source of referrals.

#3. Offer Free Education

A successful branding and awareness campaign can include offering knowledge and information about real estate for free.

Homebuyers spend weeks, even months researching before they select their real estate agent to buy that perfect property. It is vital that you set yourself apart by reaching out to your customers and providing valuable content that helps them in their buying or selling journey.

Education content helps build trust and establishes you as an expert in your local area.

Here are some ideas

  1. Local tours of neighborhoods where you offer listings
  2. Start a real estate blog and build subscribers. Write a weekly article that is at least 1500 words focused on local stories of interest, new trends, and even technology in the real estate market
  3. Publish a 50-page branded handbook for homebuyers. Make it available as a lead magnet for free and include your own strategies for selling and buying properties
  4. Offer free educational courses at colleges or schools
  5. Provide educational material such as brochures and books for clients when you do open house showings
  6. Start a YouTube channel or a podcast and interview local business owners each week or month. Showcase their products or expertise in a short video and share it on social media
  7. Host an AMA (Ask Me Anything) once a month with reputed real estate agents on social media

#4. (re)Try SMS Marketing

Text messaging might sound irrelevant to so many, given the prevalence of online instant messaging.

However, the online nature of those services and the fact that they are so overcrowded with personal and professional messages, SMS can still be used as an effective means of promotion.

Local real estate agents are still using SMS marketing for the following reasons:

  1. They can access a limited but accurate target audience
  2. They are less likely to get spammed or lost in a large pool of messages
  3. It is comparatively cost-effective than an online service

Tools like Realtyna offer SMS marketing add-on for its website builder WPL. Using this tool, you can integrate SMS marketing as part of your customer relationship management.

Additionally, as one of the offline real estate marketing channels, SMSes help you build an email list. Send out SMSes to your prospective customers with freebies, or include a Google form to get their details.

If your agency has its own app, use SMS marketing as a tool for push notifications via beacons or a geofence. Sending out relevant push notifications to your subscribers will capture their attention instantly and increases customer lifetime engagement.

#5. Focus on Cold Listings

Cold listings can be a source of hot leads. Realtors who strategically target these listings are rewarded for their efforts. There are many listings that a real estate agent can look up, add to their existing listings, and follow them.

For instance, follow up on “For Sale by Owner” listings which can be a great source of leads. Reach out to understand their needs, offer to help them meet their goals, and provide assistance if required. Such listings can be easily found in local newspapers, Craiglist, and real estate sites.

In addition, provide tips and assistance to show that you actually care about the seller and are willing to invest in a meaningful relationship with them and not just to list their home. Be sure to follow up to keep the seller engaged and your business on top of your mind.

Explore the neighborhood or your focus area and find listings that have passed their marketability data and owners are still unable to sell.

Call them or set a meeting in person and offer some solutions to sell their property. Cold listings have proved to be beneficial for those agents who patiently work on them.

Why Should You Choose Offline Marketing for Real Estate?

The main issue with having a sole focus on online marketing is that the market is saturated.

Despite the rise of online marketing, traditional offline marketing remains effective for real estate agents seeking to generate more leads and boost overall profits. Online marketing strategies are often understudied and overrated. Oftentimes, a lot of time and money is wasted targeting the wrong people.

Finding the right mix by complementing online channels in conjunction with offline channels, realtors can create a robust marketing strategy and will lead to the best results in the long term.

The Future of Real Estate Marketing

Marketing is a crucial part of any real estate investing strategy with the potential to help investors amplify lead generation and brand awareness. When it comes to targeted strategies, it is best to combine online and offline marketing strategies to ensure your efforts reach a variety of audiences.
A commonly overlooked approach is the use of QR codes in real estate marketing.

QR codes are fascinating and simple tools to link your offline strategies into your online CRM or other marketing management system. You can easily embed them on your prints or other products all along offline marketing strategies mentioned in the article.

Top 5 Offline Marketing Schemes For Real Estate Business in 2021 (2)

Author Details

Amir Ebrahimi

Amir is a content developer atRealtyna, which is an online provider of real estate website solutions.


Top 5 Offline Marketing Schemes For Real Estate Business in 2021 (2024)


What are the best digital marketing of real estate? ›

Here are proven strategies that realtors can use to get more leads.
  • Create email campaigns. ...
  • Develop a user-friendly website. ...
  • Pay per click advertising. ...
  • Content marketing (add relevantly and SEO optimized content) ...
  • Virtual tour hosting. ...
  • Invest in SEO.
29 Dec 2020

What is the best source of real estate leads? ›

Check out these 13 tried-and-true lead sources for realtors that every real estate professional should be utilizing.
  • Expired Listings. ...
  • Former Coworkers' Client Lists. ...
  • Social Media Marketing/Advertising. ...
  • Traditional Marketing/Advertising. ...
  • Social Search. ...
  • Open Houses. ...
  • Builder and Lender Business. ...
  • Purchased Leads.

What are the 4 Ps of marketing in real estate? ›

Activities you choose to bring your product and service to consumers will depend on the brokerage you work for, local market circ*mstances, and competition. Whatever the combination, however, your marketing mix should include four variables, known as the four Ps – product, promotion, price, and place.

What is the best strategy for real estate? ›

Here's a look at a variety of real estate investment strategies.
  • Invest in single-family rental (SFR) properties. ...
  • House hacking. ...
  • Flipping properties. ...
  • Live-in flip. ...
  • Real estate wholesaling. ...
  • Real estate investment trusts (REITs) ...
  • Real estate investment groups (REIGs) ...
  • Property tax lien investing.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What are the 3 most important factors in real estate? ›

 If you have been involved in real estate for any length of time, you've heard it said that the three most important things when it comes to real estate are “location, location, location.” I've heard nationally-recognized experts say that over and over on national media.

What are the 5 ways to make money in real estate? ›

  1. 7 Fastest Ways to Make Money in Real Estate. ...
  2. Renovation Flipping. ...
  3. Airbnb and Vacation Rentals. ...
  4. Long-Term Rentals. ...
  5. Contract Flipping. ...
  6. Lease to Buy. ...
  7. Commercial Property Rentals. ...
  8. Buying Land.

How do you attract new real estate clients? ›

Table of Contents
  1. Buy Real Estate Leads.
  2. Engage With Your Community.
  3. Ask Existing Clients for Referrals.
  4. Create a Website.
  5. Post On Social Media.
  6. Specialize In a Niche.
  7. Try Cold Calling.
  8. Host Open Houses.
29 Aug 2022

What are the 5 main categories of real estate? ›

There are five main categories of real estate which include residential, commercial, industrial, raw land, and special use. Investing in real estate includes purchasing a home, rental property, or land. Indirect investment in real estate can be made via REITs or through pooled real estate investment.

How do you generate real estate leads in 2022? ›

Bolster your social media presence. Dig for especially old expired listings. Network at non-real estate events. Try going door-to-door.
5. Leverage the internet to advertise.
  1. Run Facebook ads.
  2. Run LinkedIn ads.
  3. Answer real estate questions on Quora.
  4. Run Google ads.
  5. Blog for local or national real estate websites.
8 Jul 2022

How do I get my first lead in real estate? ›

Get Active Within Your Community

The more people you meet, the more likely you will run into the perfect buyer or seller lead. Consider performing volunteer work, going to fairs, and attending art walks. All these places give you another chance to reach out to people who might want real estate in your area.

What are the 7 strategies of marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What are the 5 marketing concepts? ›

The five marketing concepts are production, product, selling, marketing, and societal.

What are the 4 selling strategies? ›

The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.

What is the 10 rule in real estate? ›

No More Than 10 Percent Down Payment

Say, for example, that you purchased a property for $150,000. Following the rule, you put $15,000 (10 percent) forward as a down payment. Think of that 10 percent as all the skin you have in the game. The bank took care of the rest, and you'll cover that debt when you sell the home.

What is the 80% rule in real estate? ›

The rule, applicable in many financial, commercial, and social contexts, states that 80% of consequences come from 20% of causes. For example, many researchers have found that: 80% of real estate deals are closed by 20% of the real estate teams. 80% of the world's wealth was controlled by 20% of the population.

What is the 50 rule in real estate? ›

Like many rules of real estate investing, the 50 percent rule isn't always accurate, but it can be a helpful way to estimate expenses for rental property. To use it, an investor takes the property's gross rent and multiplies it by 50 percent, providing the estimated monthly operating expenses. That sounds easy, right?

What is the best marketing strategy in 2022? ›

Top 10 Marketing Tips for 2022
  • Look for Opportunities to Diversify. ...
  • Embrace Paid Social. ...
  • Focus On Your Existing Content. ...
  • Nurture Brand Advocates. ...
  • Constantly Optimize User Experience. ...
  • Connect Online and Offline Strategies. ...
  • Prioritize Authenticity. ...
  • Create a Memorable Message.
17 Feb 2022

What kind of marketing is most successful? ›

Social media marketing is one of the most popular types of marketing strategies. And, it's also one of the most effective to build awareness and increase sales. And it's not hard to understand why when more than 2.8 billion people use social media platforms. That's approximately 37% of the world's population!

What is the most successful marketing strategy? ›

The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.

What are the 4 benefits of real estate? ›

The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage.

How can I make a 1m year in real estate? ›

How To Make A Million Dollars In Real Estate
  1. Learn About Real Estate Investing.
  2. Establish Your Goals.
  3. Start Now, But Start Small.
  4. Write Offers For Affordable Deals.
  5. Generate Cash Flow.
  6. Start Growing Your Portfolio.
  7. Invest In Larger Properties.
  8. Continue Growing To 1 Million Dollars.

What are the 3 investing strategies in real estate? ›

Three of the most common strategies for real estate investing are wholesaling, rehabbing and lease options. Wholesaling is a favorite real estate investment strategy for many beginning real estate investors because there is no risk, and it requires no money to get started.

How do you attract clients quickly? ›

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”
  1. Ask for referrals. ...
  2. Network. ...
  3. Offer discounts and incentives for new customers only. ...
  4. Re-contact old customers. ...
  5. Improve your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise.
6 Apr 2017

How do you get 10 listings in 30 days? ›

  1. Step 1: Publish Useful Real Estate Blog Posts.
  2. Step 2: Stay In Touch With Previous Clients.
  3. Step 3: Create and Share a One-Minute Video.
  4. Step 4: Post on All Your Social Media Channels.
  5. Step 5: Make Connections with Personal Outreach.
  6. How to Get 10 Listings in 30 Days: Take 5 Simple Steps.
5 Nov 2021

How do you attract new buyers? ›

5 Tips for Attracting New Customers
  1. Identify Your Ideal New Customers. ...
  2. Use Direct Response Marketing to Attract Customers. ...
  3. Give Something Away to Entice New Customers. ...
  4. Give Your Business a Face Lift to Increase Sales. ...
  5. Get The (Right) Word Out.

What is the 5 percent rule in real estate? ›

In investment, the five percent rule is a philosophy that says an investor should not allocate more than five percent of their portfolio funds into one security or investment. The rule also referred to as FINRA 5% policy, applies to transactions like riskless transactions and proceed sales.

What are the 8 stages of real estate development? ›

Real estate development is a multi-step process that can be complicated, lengthy and risky.
Final Stage: Operation
  • Ongoing marketing and leasing.
  • Finding a buyer, if not done earlier.
  • Determining a hold strategy, if not selling.
  • Ramping up property management.
  • Achieving stabilization.
5 May 2016

What is the easiest type of real estate? ›

Investing in Single-Family Homes

multi-family rentals, the former ranks first in terms of affordability and ease of property management. Investing in single-family homes is the easiest way for beginners to enter the real estate investing world.

What is SAP in real estate? ›

SAP Cloud for Real Estate centralizes the management of the real estate portfolio and uses analytical capabilities to continuously monitor and improve real estate performance.

How do you attract seller leads in real estate? ›

The following tips will assist you in generating and capturing real estate seller leads to build your real estate business:
  1. Request Referrals From Past Clients & Your Network. ...
  2. Showcase Your Value on Your Website. ...
  3. Be Active on Social Media. ...
  4. Invest in Lead Generation Software. ...
  5. Target a Farm Area With Direct Mail.
27 Jul 2021

How do I get real estate leads without cold calling? ›

10 Ways to Get Listings Without Cold Calling
  1. Contact Your Sphere.
  2. Re-Engage & Follow Up with Past Clients.
  3. Attend Community Events.
  4. Build Your Social Media Following.
  5. Digital Prospecting with Facebook.
  6. Strengthen Lead Referrals through LinkedIn.
  7. Send Mailers.
  8. Go Door Knocking.

How can I get free leads? ›

  1. Send effective emails. Email is arguably the most popular channel for lead generation, and for good reason. ...
  2. Track your website visitors. ...
  3. Leverage social media. ...
  4. Improve your Aesthetic. ...
  5. Optimize your blog content. ...
  6. Utilize guest posts. ...
  7. Partner with an influencer. ...
  8. Increase customer referrals.
13 Jul 2022

How can I generate more sales? ›

  1. Be Present With Clients And Prospects. ...
  2. Look At Product-To-Market Fit. ...
  3. Have A Unique Value Proposition. ...
  4. Have Consistent Marketing Strategies. ...
  5. Increase Cart Value And Purchase Frequency. ...
  6. Focus On Existing Customers. ...
  7. Focus On Why Customers Buy. ...
  8. Upsell An Additional Service.
30 Mar 2021

How do beginners make leads? ›

There are several methods of Lead Generation strategies, such as:
  1. Website Landing Pages.
  2. Coupons.
  3. Live Events & Webinars or Seminars.
  4. Networking.
  5. Blogging.
  6. Vlogging.
  7. Email Marketing.
  8. Social Media Marketing.

What is a new lead in real estate? ›

Share this article. Let's start this out with a single truth: A real estate lead is the name and contact information for someone who is potentially a future client. That's it. It's not something fancy. There are no semantics (although lots of “experts” will make you think so).

How do I talk to a lead in real estate? ›

Providing up to date market information and real estate expertise.
Before you get into the transational nitty-gritty, start your conversation off on the right foot:
  1. Introduce yourself briefly.
  2. Explain how you got their information.
  3. Ask if now is a good time to chat.
  4. Ask what triggered their home buying or selling.
24 Sept 2020

How do you do cold calling in real estate? ›

A good approach to real estate cold calling is to set a daily target for how many you plan on making (and make it realistic). Let's say you average a conversion for every 20 cold calls you make. If you're happy with bringing in two new prospects a day, then make 40 cold calls that day and no more.

How can I improve my real estate marketing? ›

9 Real Estate Marketing Strategies to Expand Your Business
  1. Identify the target market. ...
  2. Budget for marketing expenses. ...
  3. Create a website and use social media. ...
  4. Encourage referrals and word-of-mouth. ...
  5. Respond quickly. ...
  6. Publish a real estate newsletter. ...
  7. Dispel questions on the need for a real estate agent. ...
  8. Plan for success.

What marketing materials do Realtors need? ›

Realtor marketing materials like mailers, business cards, websites, signs, and online ads are quintessential items for building your business.

How do I find clients? ›

10 Ways to Get New Customers
  1. Ask for referrals. ...
  2. Network. ...
  3. Offer discounts and incentives for new customers only. ...
  4. Re-contact old customers. ...
  5. Improve your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise. ...
  8. Use online reviews to your advantage.
6 Apr 2017

How do you attract high end real estate clients? ›

Real estate professionals agree that the best way to attract high-end clients is to stay active and connected in your field. Communicate with other business owners and sellers regularly. Attend professional seminars and meet-ups to get your name out there.

What 5 main things are needed in a marketing plan? ›

The style is up to you, but it should include the following elements.
  • Marketing Goals and Objectives. ...
  • Define Your Target Audience. ...
  • Research Marketing Tactics. ...
  • Plan Your Marketing Tactics. ...
  • Develop Your Timeline and Budget.
12 Jan 2021

How do I set up a real estate marketing campaign? ›

Since every marketing plan for real estate is different, I've outlined the essential steps investors can't ignore below:
  1. Identify A Target Audience.
  2. Clarify Your Message & Goals.
  3. Review Your Competition.
  4. Define What Sets You Apart.
  5. Organize Your Budget.
  6. Determine Your Media & Distribution.
  7. Set Milestones.
  8. Create A Timeline.

What is the target audience for real estate? ›

What Is a Real Estate Target Audience? Your target audience is the demographic of people you are selling your products to. In real estate, these are the people that are going to be most interested in your homes and are most likely to buy them.

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