8 Sales Resume Examples & Writing Tips for 2023 (2024)

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| By Emily Crowley | Reviewed by Geoffrey Scott, CPRW

Use our sales resume examples to guide you in writing your own resume. No matter what your field, you'll find a range of sales resume examples to draw inspiration from, relevant skills to include, and writing tips for ensuring your sales resume gets you more interviews.

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Entry Level Sales

New to sales? We’ll show you how to feature transferable skills on your sales resume, demonstrating your ability to understand your market and develop strong relationships with clients.

Sales Manager

Sales managers must support their sales staff and implement sales strategies to meet targets. Show your ability to increase profits by emphasizing successful campaigns on your sales manager resume.

Retail Sales Associate

Retail sales associates are responsible for greeting and assisting customers, maintaining an organized and positive environment, and upselling products. Show hiring managers you have what it takes by highlighting these skills on your retail sales resume.

Fundraiser

As a fundraiser, you need to be adept at event planning, community engagement, and relationship building to support your overall cause. We’ll show you how to work these and other core skills into a standout fundraising resume.

Sales Engineer

Sales engineers use their in-depth knowledge of their products and consumers to help create successful sales strategies. Demonstrating your technical knowledge and sales skills is key to creating an impressive sales engineer resume.

Grocery Store Cashier

Providing a friendly face to customers, grocery store cashiers are responsible for making sure all of the store's customers enjoy a seamless shopping experience. Highlight your ability to make every customer feel valued by writing a strong grocery store cashier resume that emphasizes your soft skills.

Walmart Sales Associate

Walmart sales associates must be ready to help customers navigate the store and answer questions about products. Highlighting excellent communication and customer service skills on your Walmart resume is the best way to impress Walmart's recruiters.

Sales Resume (Text Format)
    How to Write a Sales Resume
    • Make your experience section achievement-oriented
    • Include a mix of sales-related skills
    • Add certificates to your sales resume

    1. Sales Resume (Text Format)

    To help you prepare your resume, here’s a text template that uses proper resume format for a sales position. You can simply copy and paste the template below to help you start on your resume:

    Sales Resume Example

    FIRST AND LAST NAME

    Email: professional-email@gmail.com

    Phone: 734 655 9823

    Address: 5673 Richard Way, Concord, NH 32456

    LinkedIn: linkedin.com/in/yourprofile

    Resume Objective

    8 Sales Resume Examples & Writing Tips for 2023 (9)Sales manager with 7+ years of experience driving profitability through strategic growth, leading teams, and quality control. Fiercely competitive in my approach to acquire business, and able to handle complex situations from a strategic perspective. Presently seeking a leadership position with a market-leading, high-growth company that offers opportunities for advancement into sales management.

    8 Sales Resume Examples & Writing Tips for 2023 (10)

    Work Experience

    Sales ManagerJOHNSON INSURANCE INC. / Concord, NH / Aug 2019–Present

    • Supervise sales staff of 7; communicate job expectations and provide direction, support, and motivation to team to meet agreed sales targets and KPI lines
    • Design and develop procedures to ensure sales team achieves organizational customer service expectations, resulting in annual increase of customer satisfaction by 5% annually
    • Improve and maintain operational and profit objectives exceeding $13m, in sales monthly within district; implement company business plan and provide information for future improvement to business manager
    • Responsible for resolving problems; identifying and analyzing market trends; monitoring competitor activities and responding to customer needs

    Sales Assistant TRP INSURANCE CO. / Concord, NH / Jun 2014 – Jul 2019

    • Analyzed customer needs via carefully constructed surveys to develop data driven pitches, increasing profits by 15% over two years
    • Trained two new employees in industry knowledge, pitch presentation, and closing strategies; new employee performance was notably higher than average
    • Fostered strong customer and strategic associate relationships to elevate brand awareness through community initiatives, such as Meals on Wheels and sponsorship of homeless shelters
    • Dealt with customer queries; analyzed precise ongoing market analysis and valuation of competitors, looking for unique ways to enhance sales
    • Awarded “Outstanding Achievement” trophy for consistently performing above average sales in a company spanning 20 states

    8 Sales Resume Examples & Writing Tips for 2023 (11)

    Educational Background

    SOUTHERN NEW HAMPSHIRE UNIVERSITY, Manchester, NH
    Bachelor in Business Management, May 2014

    • 3.8/4.0 GPA

    8 Sales Resume Examples & Writing Tips for 2023 (12)

    Additional Skills
    • Excellent Microsoft Excel abilities: Pivot tables, data analysis, and market trends
    • Client relationship management abilities
    • Strong and convincing personality
    • Bilingual in Spanish and English

    2. How to Write a Sales Resume

    Sales is a broad category that encompasses most industries. From insurance companies to biochemical manufacturers, all industries require salespeople to move their products and make profits.

    However, that doesn’t mean getting the job you want is going to be easy. You’ll need a great sales resume to showcase your sales experience, skills, and accomplishments in order to impress hiring managers and get invited for an interview.

    To help you land the job you want, we’ve included three tips for writing a great sales resume:

    Make your experience section achievement-oriented

    No matter what industry you work in, success in the world of sales ultimately comes down to how many sales you can make and how much revenue you bring in.

    Because of this, your sales resumes should heavily feature hard numbers that highlight your previous accomplishments.

    If you’re not sure what type of numbers to include in your resume’s work experience section, ask yourself these questions regarding products, profits, customers, clients, and averages:

    • What types of products have you sold?
    • Who are the customers you’ve sold to? (healthcare organizations, consumers, B2B, etc.)
    • What positions are those customers in? (managers, c-level executives, etc.)
    • What are the typical sizes of your deals, and the total average amount of all deals per month?
    • What is your quota achievement? Are you above average, or below average?
    • Have you managed or trained any sales employees?

    Additionally, you should start each experience bullet off with an action verb that showcases what skills you put to work in your previous role.

    For example, here are 45 sales-related action verbs that you can include on your resume:

    AccelerateAccomplishAnalyzeAchieveBuild
    CaptureCultivateCloseConsistentDeliver
    DevelopDesignEstablishExpandExceed
    ExecuteExcelFacilitateFosterGenerate
    GrewInitiateIncreaseLaunchLed
    LeverageManageNegotiateOvercomePartner
    PersuadePitchPresentPromotePropel
    QualifyRebuildResolveRecaptureRevitalize
    ServeSoldStrategizeSuperviseTarget

    Now, it’s time to put those action verbs and hard numbers to work. Here are five examples of how to write actionable, quantified experience bullet points on your sales resume:

    8 Sales Resume Examples & Writing Tips for 2023 (13)Customer satisfaction

    • Design and develop procedures to ensure sales team achieves organizational customer service expectations, resulting in an increase of customer satisfaction by 5% annually

    8 Sales Resume Examples & Writing Tips for 2023 (14)Closing sales

    • Improve and maintain operational and profit objectives exceeding $13 million in sales monthly within the district; implement company business plan and provide information for future improvement to business manager

    8 Sales Resume Examples & Writing Tips for 2023 (15)Exceeding sales targets

    • Analyzed customer needs via carefully constructed surveys to develop data-driven pitches, increasing profits by 15% over two years

    8 Sales Resume Examples & Writing Tips for 2023 (16)Achievements and awards

    • Awarded “Outstanding Achievement” trophy for consistently performing above average sales in a company spanning 20 states

    8 Sales Resume Examples & Writing Tips for 2023 (17)Managing and supervising

    • Supervise sales staff of 7, communicating job expectations and providing direction, support, and motivation to team to meet agreed sales targets and KPI lines

    Include a mix of sales-related skills

    Regardless of what kind of sales you do, you’ll need to include relevant hard and soft sales skills on your resume. The necessary soft skills for sales professionals don’t vary much job-to-job, but hard skills often do.

    Certain industries only require their salespersons to have a charming personality, with the ability to be convincing when negotiating with customers, while others require salesmen to also have knowledge of specific tools and software to aid in data analysis to develop and implement new sales strategies.

    Hiring managers will want to know what kind of software you can use, and whether you have the personality type necessary to succeed in sales.

    Here’s a list of the top 10 sales skills that employers love to see on your sales resume:

    8 Sales Resume Examples & Writing Tips for 2023 (18)

    Additionally, because of the range of customers a business might have, being able to speak multiple languages is a plus. You should list language skills that might be useful in your resume skills section if you have them.

    Add certificates to your sales resume

    The competitive nature of the sales industry ultimately pits every salesperson against one another. Whether you’re a beginner taking your first position, or you have a decade of sales experience under your belt, it’s important to never stop growing and learning if you want to remain competitive.

    Certificates are one way to show your competence as a salesperson. Luckily, there are quite a few certificates available for sales professionals out there looking to improve their sales pitches, and for a way to set themselves apart from the crowd of other applicants.

    Here are some of the most common sales certificates:

    • Certified Professional Sales Person (CPSP)
    • Certified Inside Sales Professional (CISP)
    • SPIN Selling
    • Challenger Development Program
    • Certified Sales Leadership Professional (CSLP)
    • Certified Sales Executive (CSE)

    Certificates and courses are also available for both Salesforce CRM and Hubspot CRM, two widely used software programs in the sales industry.

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    Emily Crowley

    Emily Crowley is a Senior Content Writer and Resume Expert at Resume Genius, where she loves helping job seekers overcome obstacles and advance their careers. She graduated...

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    8 Sales Resume Examples & Writing Tips for 2023 (2024)

    FAQs

    How do I make my resume look good on sales? ›

    Tips To Create a Sales Resume That Stands Out From the Competition
    1. Stick to a Single Page.
    2. Use an Easily-Readable Resume Format and Design (Make Sure It's ATS-Friendly)
    3. Use a Template.
    4. Provide Data and Numbers To Quantify Your Experience.
    5. Use Keywords From the Job Description.
    6. Be Specific and Cut the Fluff.
    Oct 3, 2022

    What is a strong sales resume summary? ›

    A sales resume summary is a two- to three-sentence statement that describes your most valuable skills, experience level and why the potential employer should consider you as a candidate. You typically add a sales summary at the top of your resume, right after your name and contact details.

    What should a sales rep resume look like? ›

    Include your professional title, the company's name and location, and the span of time you were employed there. Give them around 4–6 bullet point entries describing your past work responsibilities. Make it a targeted resume by listing only past duties which relate to sales jobs.

    How do you write a killer resume? ›

    24 tips for writing a killer resume
    1. Know your audience. The first step to writing an effective resume is to know your audience. ...
    2. Use keywords. ...
    3. Consider formatting. ...
    4. Explain relevance. ...
    5. Keep it brief. ...
    6. Tell a story. ...
    7. Quantify successes. ...
    8. Demonstrate diverse skills.
    Jun 8, 2021

    What makes a good resume stand out from a great resume? ›

    Highlight relevant skills and experiences.

    Using the same resume for every job you apply for is not a good approach. Instead, your resume should target the specific job you are applying for. Be sure to prioritize the skills, qualifications and experiences that are directly applicable to the job you are trying to land.

    What is the best skill to have in sales? ›

    Top 5 skills for a career in sales
    • Confidence.
    • Resilience.
    • Active listening.
    • Rapport building.
    • Entrepreneurial spirit.

    What are keywords for sales resume? ›

    Sales keywords for your resume
    • Critical thinking.
    • Verbal communication.
    • Positivity.
    • Phone etiquette.
    • Email etiquette.
    • Information management.
    • Empathy.
    • Patience.
    5 days ago

    What are your strengths answer for sales job? ›

    You might answer the interview question by saying, "my greatest strength is my ability to build a rapport with clients and earn their trust." Or, "one of my biggest strengths is the energy I put into each and every client so they know I will do my best to ensure their customer satisfaction."

    What is a good objective for a sales resume? ›

    Examples of objectives for sales resume

    Established salesman with 20 years' experience looking to bring my track record of success to established retail brand. Let's make every day a Black Friday for your company. Twenty-year veteran in restaurant sales ready to help a growing company make it into the big leagues.

    What are the four basic skills of a sales representative? ›

    Here are four fundamental skills every salesperson should have:
    • Communication skills. ...
    • Public speaking skills. ...
    • Negotiation skills. ...
    • 9 Challenges To Securing Applications In Multi-Cloud Environments. ...
    • 9 Capabilities a Cloud Security Service Should Provide.
    Aug 18, 2015

    What do employers look for in sales reps? ›

    Desirable Personality Traits

    Polite persistence, confidence and good decision-making skills are traits that most businesses look for in sales candidates. An ability to handle rejection without taking it personally is vital, especially when the selling process involves cold leads.

    What qualities does a good sales rep need? ›

    Our sales team narrowed down 10 traits that they believe every great sales representative should possess:
    • Honesty.
    • Patience.
    • Empathy.
    • Competitiveness.
    • Confidence.
    • Organization.
    • Resilience.
    • Adaptability.

    What are the 3 F's of resume writing? ›

    The 3 F's of resume writing are Function, Form(at) and (e)Ffectiveness. When these 3 elements are adhered to simultaneously in the resume, they make it the perfect fit for the role you're applying to.

    What are 4 common resume mistakes? ›

    Here are just a few of the most common CV mistakes, according to five employers.
    • Having spelling errors and bad grammar. ...
    • Exaggerating the truth. ...
    • Poor formatting. ...
    • An unoriginal personal profile. ...
    • Not focusing on your achievements. ...
    • Making your CV too long. ...
    • Putting the wrong contact information.

    What are seven things you should not put on a resume? ›

    Remove these 7 things from your resume 'ASAP,' says CEO who has read more than 1,000 resumes this year
    • Irrelevant hobbies and interests. ...
    • Too many soft skills. ...
    • Your professional headshot. ...
    • Personal pronouns. ...
    • The wrong kind of email. ...
    • Your mailing address (if you're applying out-of-state) ...
    • Job positions older than 10 to 15 years.
    Jul 20, 2021

    What impresses employers on a resume? ›

    Resume Do's
    • An organized layout is VERY important.
    • Put format first.
    • Triple-check spelling and grammar!
    • List experience in chronological order.
    • Identify your achievements: Challenge, actions, and results.
    • Show leadership.
    • Incorporate statistics.
    • Use words such as achieved, created, and influenced.

    What are the 5 C's that are important to be a great sales person? ›

    In today's market environment, effective selling involves building trust through the use of five C's: conversation, curiosity, collaboration, customization and coaching.

    What are the 3 pillars of sales? ›

    A healthy, high performance sales team needs to be built on three pillars — compensation, competition, and camaraderie. These are three simple yet measurable foundations that, when built upon, will inspire your sales team to maintain the highest level of productivity and performance regardless of circ*mstance.

    What is the #1 skill a salesperson should have? ›

    1. Communication. Strong communication skills are the foundation of building meaningful relationships with clients, setting expectations, and (tactfully) discussing a buyer's pain points. It may seem obvious, but it's important to remember how communication is about much more than just speaking clearly and concisely.

    What are buzzwords in sales? ›

    What are sales buzzwords? Sales buzzwords are words that professionals use for sales pitches, advertisem*nts, strategies and marketing campaigns. Buzzwords can give a sales representative credibility because often these buzzwords are industry terms and may make them sound more knowledgeable when using them.

    What are hard skills in sales? ›

    Hard skills are technical abilities learned through formal training, such as courses, on-the-job training, and seminars. These skills are typically specialized, and in the case of sales, include prospecting, social selling, understanding sales software, and more.

    What is key skills in sales? ›

    It's crucial to have good verbal and written communication skills when working as an inside sales representative. This is mostly because you'll be engaging with customers over the phone and pitching your product to them. Your ability to effectively communicate will highly impact whether or not you made a sale.

    What is your three main strengths in sales? ›

    Strengths common to salespeople regardless of personality type include drive, determination and persuasiveness. Weaknesses that should be overcome to thrive in a sales career include social awkwardness, shyness and fear of rejection.

    What are your three strongest qualities as a salesperson? ›

    3 Attributes of a Great Salesperson
    • The number one trait that ALL successful salespeople possess is Ambition and Drive. ...
    • The second trait that all successful salespeople possess is willingness to Accept Responsibility. ...
    • The third trait is Taking Action and being proactive.

    What are 3 examples of weaknesses? ›

    Examples of Weaknesses.
    • Self-criticism.
    • Shyness.
    • Lack of knowledge of particular software.
    • Public speaking.
    • Taking criticism.
    • Lack of experience.
    • Inability to delegate.
    • Lack of confidence.

    What are sales goals and objectives? ›

    Sales goals are measurable objectives that sales reps and teams use to guide them through their day-to-day sales activities and help them make big-picture strategic decisions. Sales goals are usually based on KPIs and specific sales metrics.

    What is the best declaration in resume? ›

    I hereby declare that all the details provided above are true to the best of my knowledge. I hereby confirm that all the facts stated above are accurate to the best of my belief. The information stated above is true to the best of my knowledge and belief.

    What is the ultimate objective of a sales person in selling? ›

    A sales representative's role is to build profitable sales of a company's products and services to new and existing customers.

    What are 3 main duties of salesperson? ›

    Sales Representative duties and responsibilities include:
    • Selling products and services using solid arguments to prospective customers.
    • Performing cost-benefit analyses of existing and potential customers.
    • Maintaining positive business relationships to ensure future sales.

    What are the top 3 things a sales person should possess? ›

    Business experts we interviewed say that the most successful salespeople share these traits.
    • They care about the customer's interests. “Your customers want to know you … ...
    • They're confident. ...
    • They're always on. ...
    • They're subtle. ...
    • They're resilient. ...
    • They're extroverted. ...
    • They're good listeners. ...
    • They're multitaskers.
    Feb 21, 2023

    What are the 3 major tasks performed by salespeople? ›

    Salesperson Responsibilities:

    Provide customers with information about items. Ring up purchases. Elevate complaints to management.

    What are two key indicators for a successful career in sales? ›

    Average lead response time + average follow-up attempts

    These two sales KPI metrics go hand in hand to help reps track leads and improve conversion rates. The average lead response time tells you how long it takes the sales rep to follow up with a lead.

    What makes you stand out from other candidates? ›

    An important skill that can set you apart from other candidates is being intellectually curious and wanting to learn new things. Having a genuine interest in the job and wanting to learn more is something hiring managers want from their candidates. It shows that you will strive to find new ways to solve problems.

    How do you know you are good in sales? ›

    Traits like persuasion and a competitive nature may be top of mind when most people think about succeeding in sales, but a successful salesperson also has a certain mastery of soft skills like teamwork, empathy and effective communication—all skills that enable one to work in harmony with those around them.

    What are the 4 selling strategies? ›

    The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.

    What makes a bad salesperson? ›

    What makes a salesperson "bad" is not their personality or potential — it's their habits. Through taking unhelpful advice, improper training, and inexperience, salespeople can pick up habits that do more harm than good. To become a better salesperson, you've got to re-think your daily habits.

    What are the 4 C's of resume writing? ›

    To become an employer magnet, they'll need a handful of essential qualities known as the 4 C's: Creativity, Communication, Collaboration, and Critical Thinking.

    What should not be on a resume? ›

    11 things not to put on your resume
    • Too much information. ...
    • A solid wall of text. ...
    • Spelling mistakes and grammatical errors. ...
    • Inaccuracies about your qualifications or experience. ...
    • Unnecessary personal information. ...
    • Your age. ...
    • Negative comments about a former employer. ...
    • Too many details about your hobbies and interests.
    Feb 3, 2023

    What are red flags in a resume? ›

    One of the most common resume red flags is an unexplained lengthy employment gap between previous roles. These gaps can sometimes lead hiring managers to assume that you have struggled to land jobs in the past, potentially indicating poor performance or some other shortcoming.

    What kind of resumes do employers prefer? ›

    Reverse-Chronological Resumes

    The most widely used resume format among job seekers today, reverse-chronological resumes are also probably the easiest for recruiters and hiring managers to understand at a glance—which is itself an advantage.

    What is too many skills on a resume? ›

    You'll want to have anywhere between 5 and 10 skills in the skills section of your resume. Your resume's skills section is a key part of impressing a hiring manager and recruiter. It's important to tailor your resume to the specific job, and put any skills that the job description is asking for.

    What are the worst resume mistakes? ›

    The 10 Worst Resume Mistakes to Avoid
    • Typos and Grammatical Errors. ...
    • Lack of Specifics. ...
    • Attempting the "One–Size–Fits–All" Approach. ...
    • Highlighting Duties Instead of Accomplishments. ...
    • Going on Too Long or Cutting Things Too Short. ...
    • Bad Summary. ...
    • No Action Verbs. ...
    • Leaving Off Important Information.

    What should I list first on my resume? ›

    This is what the functional resume order looks like:
    • Contact Information.
    • Resume Summary/Objective.
    • Skills Section.
    • Work Experience.
    • Education.
    • Additional Sections.
    Sep 21, 2022

    How do you say strong sales skills on a resume? ›

    Top sales skills to include on a resume
    1. Sales software proficiency.
    2. Product knowledge.
    3. Active listening.
    4. Verbal communication.
    5. Setting goals.
    6. Organization.
    7. Time management.
    8. Strategic thinking.
    Feb 27, 2023

    What makes a sales job attractive for you? ›

    A witty & passionate answer is what an interviewer expects from an applicant. Sales isn't a field wherein only knowledge can prove effective, a passion to work is what drives you ahead. This factor is something that every interviewer tries to look for in a candidate.

    How do you keep sales skills sharp? ›

    Here are just a few ways to sharpen your sales skills.
    1. Focus on People. An easy way to gain people's trust is to show that you're authentic. ...
    2. Inject Personality. Being yourself is another way to gain people's trust. ...
    3. Use Your Platform. ...
    4. Analyze Your Successes. ...
    5. Stay Organized and Stop Procrastinating. ...
    6. Self-Care.

    How do you show sales skills? ›

    1. No. 1: Understand what the buyer wants. ...
    2. No. 2: Sell in a buyer-responsive manner. ...
    3. No. 3: Use psychology to engage the buyer. ...
    4. No. 4: Establish trust with the buyer. ...
    5. No. 5: Communicate succinctly. ...
    6. No. 6: Act on what the customer is saying. ...
    7. No. 7: Demonstrate subject matter expertise. ...
    8. No. 8: Help (as opposed to close) prospects.

    What is your greatest strength as a salesperson? ›

    40 strengths of a salesperson
    1. Organizational abilities. A sales manager should have the organizational skills to manage various responsibilities and objectives effectively. ...
    2. Business communication. ...
    3. Motivation. ...
    4. Confidence. ...
    5. Adaptability. ...
    6. Reacting to objections. ...
    7. Presentation skills. ...
    8. Negotiation abilities.
    Feb 27, 2023

    What is a hard skill in sales? ›

    Hard skills are technical abilities learned through formal training, such as courses, on-the-job training, and seminars. These skills are typically specialized, and in the case of sales, include prospecting, social selling, understanding sales software, and more.

    What do you think are the 3 most important things to be successful in sales? ›

    3 Powerful Skills You Must Have to Succeed in Sales
    • S – Sincerity – Listen without an agenda, it's not about your needs.
    • E – Ethics – Don't try to talk someone into something, listen to what they want.
    • A – Asking – Serve others by asking questions that will assist them in making a wise buying decision.
    Aug 22, 2011

    What qualities make you a great salesperson? ›

    The 14 traits of successful salespeople
    • They care about the customer's interests. “Your customers want to know you … ...
    • They're confident. ...
    • They're always on. ...
    • They're subtle. ...
    • They're resilient. ...
    • They're extroverted. ...
    • They're good listeners. ...
    • They're multitaskers.
    Feb 21, 2023

    What are 4 general ways to increase sales? ›

    Increase the number of customers. Increase the average transaction size. Increase the frequency of transactions per customer. Raise your prices.

    What is the key to success in sales? ›

    There are seven key selling habits you must develop as a sales expert. They are prospecting, establishing rapport, identifying needs, presenting solutions, answering objections, closing the sale and getting resales and referrals.

    What are the 4 tips of the sales basics that beginners must master? ›

    With this in mind, here are 11 valuable sales tips for beginners.
    • Think About Who You Should Be Selling to. ...
    • Don't Think About Your Goals – Think About Your Customer's Goals. ...
    • Sell Value, Not Specs. ...
    • Don't Take Rejection Personally. ...
    • Honesty Is the Best Policy. ...
    • Research Is Key. ...
    • Personalize Everything.
    Jan 11, 2021

    What are three core skills of a salesperson? ›

    These are the skills that you practice in the field and that directly affect your ability to convert prospects and improve your sales percentages.
    • Persuasiveness. Good salespeople don't pressure prospects—they persuade them. ...
    • Empathy. ...
    • Active listening. ...
    • Relationship building.
    Jan 4, 2023

    What are basic sales skills? ›

    One of the basic sales skills you need to develop is turning an objection into an opportunity. Someone with strong selling skills can empathize with a prospect's objections, ask questions, and offer clarity to help the prospect overcome their hesitations.

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