How can I make money fast as a realtor?

The fastest way to make money as a real estate agent is to nurture buyer leads . However, getting your first client to buy a property can take three to six months. A good way to make money fast while you wait on your first commission, or right after it, is to manage short-term rentals (STR).

Are real estate videos worth it?

85% of buyers and sellers want to work with an agent that uses real estate videos for marketing, indicating its importance in customer acquisition as a whole . 95% of a message is retained when watched in a video, compared to only 10% when read in text.

Who is a billionaire real estate agent?

His fortune shrank by an estimated $1.5 billion. While Ross' wealth declined, it's been a good year for Orange County, California-based Donald Bren , who remains the wealthiest real estate billionaire in the U.S. Bren's net worth is now estimated at $18 billion, up from $17.4 billion in 2022.

What is the best setup for real estate video?

Settings. The ideal setting for any real estate shoot would be 4k at 60 frames per second exported in 1080p HD at 24 frames per second . These settings will help you slow your footage down and crop in slightly during post production. You can also shoot at 24p, but you will not be able so slow the footage down.

What should I charge for real estate videos?

The average real estate videography pricing can range from anywhere between $300 – $10,000 . Now, that's a huge range and really isn't that helpful to figuring out what you should charge. However, it's important to know this price range so you're not unselling yourself.

How to Create a YouTube Channel for Your Real Estate Business (2024)

A Beginner’s Guide to YouTube Marketing for Real Estate Agents

Pop quiz: of all social media platforms, which one is used the most?

If you’re here reading this, you probably already know the answer to that question: YouTube.

And guess what? The popularity of it grows more and more every day.

But here’s the thing: despite it being one of if not the most important parts of your social strategy, only 9% of small businesses have their own Youtube channel.

Whether you think it’s too much work, don’t have the time or are just plain old intimidated, this is your opportunity to set yourself apart and tap into an untapped market of potential leads your competitors aren’t. It’s also a goldmine for enhancing your marketing at every step of the journey: lead generation, nurturing and conversion.

How to Start a Real Estate Youtube Channel

The first step you have to take is obviously getting a Youtube Channel set up. Thankfully, this is extremely easy!

All you have to do to create a YouTube Channel for your real estate business is follow these steps:

Sign up for a Google Account or sign-in using your existing one.

This could be a business account or personal one. However, when dealing with anything digital marketing related for your real estate business, we recommend opting for something professional versus personal.

Go to YouTube and create a channel.

You’ll be prompted to then give your channel a name. Stick with something simple and easily searchable. For example, Jane Smith Real Estate or Jane Smith – Richmond Real Estate. If you’re creating a channel for a brokerage or agency, then use the agency name and location.

Personalize your YouTube Channel with your branding.

Before you start uploading your awesome videos, you’ll need to make sure your YouTube Channel is personalized to your branding. You’ll need to:

Upload a profile picture

Make sure your photo is consistent with your other social media channels. This could be a headshot or your company logo.

Add a channel banner

Channel banners are important because it’s one of the first things someone sees when they go to your page. The good thing is, it could be as simple as an image of some homes or a graphic customized to your brand. Design programs like Canva have pre-made templates that make it easy to create your own and personalize it to your branding.

Write a channel description.

Again, consistency matters! Your about description can be the same one on your website, Facebook page, etc. It should be at least 250 words long and have the most important information in the first 100-150 words.

Create some playlists for the types of videos you intend on creating.

Looking for real estate video ideas for your channel? Check out these 3 easy ones that are perfect for getting your page up and running.

Upload an introduction video

This is the first video a visitor will see when they visit your page so make it count! Think of it as a promo of your business. It can be as simple as an introduction to you, your business and a brief explanation of what you intend visitors to gain from your YouTube Channel. Since it’s the first video, make it count! But remember that this is also optional for your page.

→ FREE DOWNLOAD: An Agent’s Guide to Video for Real Estate ←

YouTube Marketing Best Practices

Compose a long-term strategy for your YouTube channel

One of the biggest mistakes businesses make with their YouTube is they just start uploading random content without a strategy. The key to a great channel is variety and consistency. Taking a look at what other agents are doing is a great way to get started but here are some content ideas to get you started:

Market Update Videos
Common Buyer & Seller Questions
Listing Tours
Client Testimonials
Neighborhood tours
Local market highlights

Keep your visual branding consistent

Consistency in visual branding is key to looking professional. So make sure that when you’re setting up your YouTube Channel that you’re sticking with the same profile picture as other social media channels. Also, make sure your logo, thumbnails and beginning and end card also match your branding.

Create evergreen content

Topical content is important but timeless content can be just as impactful. Especially when you think about all the ways you can utilize these videos in other areas of your marketing: emails, website, social media, etc.

Great ideas for evergreen videos for your YouTube Channel are buyer and seller tips videos (think renovations with highest ROI, what not to do when applying for a home loan, etc.) as well as answering common buyer and seller questions (how much do I need for a down payment or should I update my home before I sell it?).

Pro tip: make great content for videos like this!

Optimize your videos for search

Did you know that YouTube is the second largest search engine next to Google? That means there are a lot of opportunities to reach new potential clients with your videos. The best way to do this is to tap into your local market.

Creating neighborhood tours or local attraction reviews are a great way to do that. Also, make sure that you’re mentioning your location in video titles and descriptions. Those are easy ways to enhance your SEO and optimize all your videos for better discoverability in your area.