The Best Places to Sell Jewelry Online in 2022 (2023)

Published on 05/21/21

The Best Places to Sell Jewelry Online in 2022

Best Overall: Worthy

Why We Chose It: With a simple consignment process, free appraisals, and GIA-certified partners, Worthy can help you fetch top-dollar for your jewelry.

Worthy is an online luxury marketplace that helps users quickly and easily sell their jewelry online. They offer consignment, which includes a free (insured) shipping label, cleaning, photographing, and listing of your items, as well as quick payment after the item has sold.

The company partners with GIA gemologists for precious stone appraisals and certifications, and uses a database of past auction prices to evaluate the retail price of your item. They will also take professional photos and provide you with an appraisal report.

Worthy has fantastic customer service to help you at any point in the process. They are open seven days a week and are available by phone, email, online chat, or users can ask for a callback. It also has a physical location in New York City to assist customers.

To get started with Worthy, simply fill out the online submission form and you'll be given an item evaluation via email. If you choose to list with Worthy, you'll receive a pre-filled FedEx label to ship your items for listing.

Best for Low Fees: eBay

Why We Chose It: EBay is the world’s largest auction site and helps users quickly list and sell their jewelry online. EBay doesn’t charge listing fees for your first 250 items, a rare find.

As the largest auction site in the world, eBay allows users to quickly list items for sale and has a specific section for jewelry on its site, making it easy for hundreds of millions of users to sort and find the jewelry they want to buy.

As a seller, the first 250 jewelry listings are free, and sellers only pay a commission once the item is sold. While the first $1,000 of a sale incurs a 15% fee (industry standard), the higher the sales price, the lower the fee. Prices from $1,000 to $7,500 are only charged a 6.5% fee. Anything above $7,500 is charged a 3% fee.

This laddered structure lowers the fee for higher-priced items (but can be confusing to calculate). Here’s an example:

• First $1,000 = $150 fee (15%)
• Next $6,500 = $422.50 fee (6.5%)
• Next $3,000 = $90 fee (3%)
• Total fee on $10,000 item = $662.50 (6.6% rate)

As you can see, the actual total fee is 6.6% on a $10,000 item, which is much less than the industry standard. EBay can tack on additional charges for more features on your listing (such as a “Buy it Now” button), so make sure to review its seller’s fees to understand what it may cost you to sell on eBay.

To get started selling your jewelry with eBay, you can sign up for a free account (with an email or Google account), and list your items for free.

Best for Starting a Business: Etsy

Why We Chose It: Etsy allows users to quickly set up an online shop and list their jewelry for sale. With millions of buyers and low fees, it’s perfect for starting an online jewelry business.

Etsy is the go-to place for craft-making business owners, as it does not charge you to create an online shop. Users can list and sell their jewelry to millions of buyers and the platform has a mobile app to make managing sales easy.

Etsy has tons of helpful tutorials on setting up your shop and even has a built-in ads platform to help give your items more visibility. It’s important to note, however, that items that sell with leads from an ad incur an additional 15% charge, lowering your profit margin quite a bit. Etsy does offer discounts on shipping, helping save on costs when your item is sold.

To get started with Etsy, simply sign up for an account, follow the tutorials on setting up your shop, list your items, and start selling.

Best for Diamond Jewelry: WP Diamonds

Why We Chose It: WP Diamonds buys high-end jewelry, with transparent appraisals and quick payouts on accepted offers.

WP Diamonds is an online marketplace for selling high-end jewelry, watches, handbags, and even loose diamonds. It specializes in purchasing diamond jewelry and other high-end pieces. You'll get an offer via email after you submit your items for appraisal.

WP Diamonds takes extra care with its purchasing process, insuring shipped items up to $100,000, filming the appraisal process, and giving users quick payment on accepted offers.

While this may be a quick way to make some money from your high-end jewelry, WP Diamonds may offer you less than the retail price as it will be re-selling your items for profit (similar to a jewelry shop). It’s always good to shop around and get multiple quotes, especially for high-end pieces.

To get an offer from WP Diamonds, simply fill out the online form, describing and attaching pictures of your items. If you agree to an appraisal, you can ship your items via a pre-filled FedEx label, have them examined, and WP Diamonds will give you an offer. If you accept the offer, you may be paid within 24 hours.

Best for Store Customization: Shopify

Why We Chose It: Shopify is an eCommerce platform for creating an online marketplace to sell your jewelry (or any other item). There are multiple themes to choose from, or you can have a developer customize your shop.

Shopify is the premier online platform for eCommerce businesses and fully customizable for creating your online jewelry shop. Shopify offers pre-made templates for getting started quickly, and advanced users can customize every aspect of the online store.

If you create your own jewelry or do drop shipping of other people’s jewelry, Shopify can be your storefront. With quick online checkout, multiple payment processing options, full theme customization, and add-ons for things like one-click upsell, Shopify is the leader in the eCommerce space.

To get started building your Shopify store, you'll need to sign up for one of its paid plans. If you are selling jewelry online, you should be able to build your store and customize it with a Shopify Basic plan. You can compare all Shopify plans and pricing to find the one that best fits your needs.

Best for Consignment Jewelry: The RealReal

Why We Chose It: The RealReal is an online luxury consignment retailer that accepts lightly used jewelry, watches, handbags, and other luxury goods. It lists items for free, sells and ships them, and you receive a percentage of the sale.

The RealReal is an online consignment shop that specializes in selling “100% authentic” luxury goods. It inspects every item consigned for authenticity, re-sells the items, and takes a commission for the work.

If you are looking to sell lightly-used jewelry, especially designer jewelry, The RealReal may help you fetch higher prices for your pieces. It staffs in-house GIA-certified gemologists to evaluate and authenticate your jewelry. The company also has retail locations around the U.S. where consignors can come in for free evaluations of their items to get an idea of its value. Customers can consign in-store as well.

Commissions are very high if your items are less than $149, costing a whopping 60%. Jewelry sold for $995 or more will still cost 30%-35%, so it is not cheap to consign with The RealReal. Also, if items don’t sell for a certain amount of time, The RealReal may lower the listing price at will.

To get started, sign up for an online account, send over details and pictures of your items, and then ship them in for evaluation and authentication. The RealReal will then give you a listing price, and if agreed, they will post them for sale.