The Best Places to Sell Jewelry Online in 2022 (2023)

Jewelry Making

Jewelry Making Basics

Worthy is our top pick for easy selling

The Best Places to Sell Jewelry Online in 2022 (1)By

Jacob Wade

The Best Places to Sell Jewelry Online in 2022 (2)

Jacob Wade

Jacob Wade is a nationally recognized personal finance expert and writer specializing in appraisals of jewelry, sports memorabilia, and collectibles. He helps others learn to manage their money and his work has appeared on LendingTree, MSN Money, and Yahoo! Finance.

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Published on 05/21/21

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The Best Places to Sell Jewelry Online in 2022 (3)

If you've inherited some jewelry from a family member or have been amassing your own collection for years, you may want to turn that old jewelry into cash. Or maybe you create your own jewelry and want to start an online business.

Finding the best place to sell jewelry online can feel daunting, especially with so many options available. We’ve researched and evaluated some of the top places to sell your jewelry online to help you get the most for your pieces.

Here are our top picks for selling jewelry online.

The Best Places to Sell Jewelry Online in 2022

Best Overall: Worthy

The Best Places to Sell Jewelry Online in 2022 (4)

(Video) How To Start An Online Jewelry Business in 2022 - Make Money Selling Jewelry Online

Why We Chose It: With a simple consignment process, free appraisals, and GIA-certified partners, Worthy can help you fetch top-dollar for your jewelry.

Worthy is an online luxury marketplace that helps users quickly and easily sell their jewelry online. They offer consignment, which includes a free (insured) shipping label, cleaning, photographing, and listing of your items, as well as quick payment after the item has sold.

The company partners with GIA gemologists for precious stone appraisals and certifications, and uses a database of past auction prices to evaluate the retail price of your item. They will also take professional photos and provide you with an appraisal report.

Worthy has fantastic customer service to help you at any point in the process. They are open seven days a week and are available by phone, email, online chat, or users can ask for a callback. It also has a physical location in New York City to assist customers.

To get started with Worthy, simply fill out the online submission form and you'll be given an item evaluation via email. If you choose to list with Worthy, you'll receive a pre-filled FedEx label to ship your items for listing.

The Best Online Jewelry Appraisal Services of 2022

Best for Low Fees: eBay

The Best Places to Sell Jewelry Online in 2022 (6)

Why We Chose It: EBay is the world’s largest auction site and helps users quickly list and sell their jewelry online. EBay doesn’t charge listing fees for your first 250 items, a rare find.

Pros

  • No listing fees on first 250 items

  • Laddered fee structure

  • Over 180 million buyers registered on eBay

  • Mobile app to manage auction on-the-go

Cons

  • Strict set of guidelines for selling jewelry

  • Higher risk of scammers

    (Video) Best Places to Sell Jewelry Online in 2022 - - Jewelry eCommerce webinar APR 2022

As the largest auction site in the world, eBay allows users to quickly list items for sale and has a specific section for jewelry on its site, making it easy for hundreds of millions of users to sort and find the jewelry they want to buy.

As a seller, the first 250 jewelry listings are free, and sellers only pay a commission once the item is sold. While the first $1,000 of a sale incurs a 15% fee (industry standard), the higher the sales price, the lower the fee. Prices from $1,000 to $7,500 are only charged a 6.5% fee. Anything above $7,500 is charged a 3% fee.

This laddered structure lowers the fee for higher-priced items (but can be confusing to calculate). Here’s an example:

  • First $1,000 = $150 fee (15%)
  • Next $6,500 = $422.50 fee (6.5%)
  • Next $3,000 = $90 fee (3%)
  • Total fee on $10,000 item = $662.50 (6.6% rate)

As you can see, the actual total fee is 6.6% on a $10,000 item, which is much less than the industry standard. EBay can tack on additional charges for more features on your listing (such as a “Buy it Now” button), so make sure to review its seller’s fees to understand what it may cost you to sell on eBay.

To get started selling your jewelry with eBay, you can sign up for a free account (with an email or Google account), and list your items for free.

Best for Starting a Business: Etsy

The Best Places to Sell Jewelry Online in 2022 (8)

Why We Chose It: Etsy allows users to quickly set up an online shop and list their jewelry for sale. With millions of buyers and low fees, it’s perfect for starting an online jewelry business.

Pros

  • Millions of buyers looking for handmade goods

  • Quick registration

  • Low listing and commission fees

Etsy is the go-to place for craft-making business owners, as it does not charge you to create an online shop. Users can list and sell their jewelry to millions of buyers and the platform has a mobile app to make managing sales easy.

Etsy has tons of helpful tutorials on setting up your shop and even has a built-in ads platform to help give your items more visibility. It’s important to note, however, that items that sell with leads from an ad incur an additional 15% charge, lowering your profit margin quite a bit. Etsy does offer discounts on shipping, helping save on costs when your item is sold.

To get started with Etsy, simply sign up for an account, follow the tutorials on setting up your shop, list your items, and start selling.

Best for Diamond Jewelry: WP Diamonds

The Best Places to Sell Jewelry Online in 2022 (10)

Why We Chose It: WP Diamonds buys high-end jewelry, with transparent appraisals and quick payouts on accepted offers.

Pros

  • Get a quick online offer for jewelry

  • Payment on accepted offer may be within 24 hours

  • Appraisal is filmed for transparency and security

  • Insured shipping up to $100,000

    (Video) eCommerce Platforms to Sell Jewelry Online in 2022 | Virtina

Cons

  • Offers may be lower than retail price, as items are to be re-sold

WP Diamonds is an online marketplace for selling high-end jewelry, watches, handbags, and even loose diamonds. It specializes in purchasing diamond jewelry and other high-end pieces. You'll get an offer via email after you submit your items for appraisal.

WP Diamonds takes extra care with its purchasing process, insuring shipped items up to $100,000, filming the appraisal process, and giving users quick payment on accepted offers.

While this may be a quick way to make some money from your high-end jewelry, WP Diamonds may offer you less than the retail price as it will be re-selling your items for profit (similar to a jewelry shop). It’s always good to shop around and get multiple quotes, especially for high-end pieces.

To get an offer from WP Diamonds, simply fill out the online form, describing and attaching pictures of your items. If you agree to an appraisal, you can ship your items via a pre-filled FedEx label, have them examined, and WP Diamonds will give you an offer. If you accept the offer, you may be paid within 24 hours.

Best for Store Customization: Shopify

The Best Places to Sell Jewelry Online in 2022 (12)

Why We Chose It: Shopify is an eCommerce platform for creating an online marketplace to sell your jewelry (or any other item). There are multiple themes to choose from, or you can have a developer customize your shop.

Pros

  • Pre-made shop themes

  • Hundreds of add-ons to customize user experience

  • No setup fees or commissions

Cons

  • Possibly overwhelming to set up for beginners

  • Many add-ons have monthly fees

Shopify is the premier online platform for eCommerce businesses and fully customizable for creating your online jewelry shop. Shopify offers pre-made templates for getting started quickly, and advanced users can customize every aspect of the online store.

If you create your own jewelry or do drop shipping of other people’s jewelry, Shopify can be your storefront. With quick online checkout, multiple payment processing options, full theme customization, and add-ons for things like one-click upsell, Shopify is the leader in the eCommerce space.

To get started building your Shopify store, you'll need to sign up for one of its paid plans. If you are selling jewelry online, you should be able to build your store and customize it with a Shopify Basic plan. You can compare all Shopify plans and pricing to find the one that best fits your needs.

Best for Consignment Jewelry: The RealReal

Why We Chose It: The RealReal is an online luxury consignment retailer that accepts lightly used jewelry, watches, handbags, and other luxury goods. It lists items for free, sells and ships them, and you receive a percentage of the sale.

Pros

  • Simple consignment process

    (Video) BEST PLATFORMS where TO SELL jewelry online in 2020

  • Luxury buyers looking for higher-end items

  • Full authentication process to get real retail value of item

Cons

  • Very high commissions on lower-priced items (up to 60%)

The RealReal is an online consignment shop that specializes in selling “100% authentic” luxury goods. It inspects every item consigned for authenticity, re-sells the items, and takes a commission for the work.

If you are looking to sell lightly-used jewelry, especially designer jewelry, The RealReal may help you fetch higher prices for your pieces. It staffs in-house GIA-certified gemologists to evaluate and authenticate your jewelry. The company also has retail locations around the U.S. where consignors can come in for free evaluations of their items to get an idea of its value. Customers can consign in-store as well.

Commissions are very high if your items are less than $149, costing a whopping 60%. Jewelry sold for $995 or more will still cost 30%-35%, so it is not cheap to consign with The RealReal. Also, if items don’t sell for a certain amount of time, The RealReal may lower the listing price at will.

To get started, sign up for an online account, send over details and pictures of your items, and then ship them in for evaluation and authentication. The RealReal will then give you a listing price, and if agreed, they will post them for sale.

Final Verdict

Selling your jewelry online can be easy, but you need to know the right place to succeed. If you are starting an online shop, places like Etsy and Shopify will help you build a storefront and present your items in a user-friendly manner. If you are simply looking to get cash for jewelry that you own, places like eBay or Worthy can help you get the most for your items.

While fetching top-dollar is always a priority, losing your jewelry to a scam would be devastating. No matter where you decide to sell your jewelry online, make sure the company is reputable, secure, and offers insurance.

Frequently Asked Questions

How Do Websites to Sell Jewelry Online Work?

Selling to an online jeweler is quick and easy. You submit the item details, get an estimate, and if agreed, send in the jewelry and receive payment.

If you are looking to sell your jewelry online through an auction service:

  • Submit details about your jewelry through an online form, including pictures.
  • Receive an appraisal estimate.
  • Send in items for examination, authentication, and listing at auction.
  • Receive payment within seven days to a few weeks once the jewelry sells at auction.

If you are creating your own eCommerce storefront, the process is different based on the platforms used, such as Etsy and Shopify above.

How Do I Choose the Best Place to Sell Jewelry Online?

Always look for a reputable online jeweler or auction house that has been in business for a while. Industry reputation is important when dealing with valuables such as jewelry. Also, check the fees and commission schedule as this will help you see how much you will pay to sell your items. And finally, if you are mailing your jewelry in, insure it for at least the full retail value of the item.

How Much Does It Cost to List Jewelry for Sale Online?

If you are listing your items on an auction site, the listing fees (per item) typically range from $0.20 to $0.35. Places like eBay give you up to 250 free listings, which can be cost-saving. But the real fees are seller commissions, paid when the item sells. This can be over 50% on some sites, so always review the fee schedule before listing.

Is Selling Jewelry Online Profitable?

If you are looking to run an online business selling jewelry, it can be very profitable. As with any online business, it comes down to quality products, good margin, and marketing. Selling jewelry that you make by hand is limited to your output capacity, but if you make high-end pieces, you may be able to make very good money selling only a few items per month.

If you need help getting started, check out our full list of ideas on jewelry-making to gain inspiration.

Methodology

Our research led us to companies with a solid industry reputation that offer simple on-boarding and transparent pricing for selling jewelry. We considered a variety of different selling options, including online auctions, consignment, direct purchase, eCommerce, and online marketplaces. Worthy stood out for its simple selling process, transparent pricing, and customer service, while Etsy is the top-performing platform for selling handmade crafts and jewelry.

FAQs

Where can I sell jewelry for a good price? ›

Places to sell your jewelry
  • Friend. Do you have a friend that has always said she wants that ring if you ever decide to get rid of it? ...
  • Pawn Shop. Pro: It's quick cash. ...
  • Ebay. Pro: Huge international audience. ...
  • Craigslist. ...
  • Mail Your Gold In Places (like Cash-4-Gold.com) ...
  • Local Jeweler.
17 May 2022

What is the best site to sell homemade jewelry? ›

Best Place to Sell Jewelry Online
  • Etsy. Etsy is the best place to sell handmade jewelry online. ...
  • Amazon Handmade. Amazon waived their monthly fee and has a great deal in exchange for having your work featured on one of the most-visited websites. ...
  • Aftcra. ...
  • eBay. ...
  • Artfire. ...
  • Bonanza. ...
  • Shopify. ...
  • Squarespace.
15 Jul 2019

How can I increase jewelry sales online? ›

6 Tips To Help Jewelry Retailers Increase Online Sales
  1. Make Sure Your Jewelry Website Uses High-Performing SEO. ...
  2. Utilize Relevant Keywords In Your Product Descriptions. ...
  3. Use Visuals That Have Wow-Effects. ...
  4. Create Brand's Social Media Presence. ...
  5. Seek Professional Approach For Your Jewelry Website Design. ...
  6. Build Your Brand.
8 Sept 2022

How do I sell my expensive jewelry? ›

These are the common ways to resell fine gold, diamond, gemstone and other jewelry:
  1. Local jewelry store.
  2. Local cash for gold store.
  3. Pawn shop.
  4. Auction houses.
  5. Consignment shop.
  6. eBay, Etsy, TheRealReal, Facebook Marketplace, among other online marketplaces.
  7. Professional jewelry buyers online.
30 Jul 2022

What kind of jewelry is trending for 2022? ›

A contemporary chain

This season, designers are finding new ways to elevate the chunky gold-chain necklace. “Jewelers are embellishing this classic look by studding links with diamonds, incorporating semi-precious stones and adding splashes of enamel,” says NET-A-PORTER fine jewelry and watches buyer Edwina Hilton.

How do I get people to buy my jewelry? ›

How to Get People to Know and Love Your Jewelry
  1. Social networks. (Facebook, Twitter, etc) ...
  2. Online shop. (Etsy, Artfire, Livemaster, etc.) ...
  3. Your own. jewelry website. ...
  4. Exhibitions, art shows and festivals, Christmas markets. ...
  5. Consigning jewelry. ...
  6. “Clothes designer + ...
  7. Jewelry parties. ...
  8. Hotel's gift shops.

Is selling jewelry worth it? ›

Resale Value. Generally, when you sell pre-owned fine jewelry, you can expect to get around 20 to 50% of the original purchase price. There are a few exceptions to this range. For example, very rare and highly desirable pieces may fetch a higher price.

How do I sell jewelry at home? ›

You can create your own website and market directly to consumers through there. Other options include setting up a seller profile on Etsy, Zibbet, eBay, or similar online marketplaces. Then you can sell your products from there. Just be sure to read the fine print carefully so you understand what your fees will be.

How do I sell handmade jewelry locally? ›

14 Places to Sell Handmade Crafts Locally
  1. Craft Shows and Fairs. When it comes to selling your crafts locally, these are probably the first spots that come to mind. ...
  2. Art Galleries. ...
  3. Consignment Shops. ...
  4. Festivals. ...
  5. Farmers' Markets. ...
  6. Local Clothing & Accessory Shops. ...
  7. Art Collaboratives. ...
  8. Holiday Markets.
22 May 2019

How do I sell handmade jewelry on Etsy? ›

Here are our tips for starting your jewellery business on Etsy:
  1. The Basics: How to start an Etsy business.
  2. Establish your objectives – hobby or livelihood?
  3. Managing fees and costs.
  4. Listing Items.
  5. Use good quality product photos.
  6. Get the pricing right.
  7. Make sure your customer service is on point.

Is it better to sell jewelry at a pawn shop or jewelry store? ›

Pound for pound, pawnshops tend to offer better prices when you need to buy or sell jewelry. This is because, unlike jewelers, who focus on maximizing profit at every sale, pawnbrokers are more concerned with keeping their inventory moving.

Where can I sell my diamond ring for cash? ›

Other places where you can sell an engagement ring:
  • Local jeweler or diamond exchange.
  • Local cash for gold/silver/diamond store.
  • Local pawn shops.
  • Jewelry auctions.
  • Consignment shops.
  • Marketplaces like Etsy and eBay.
25 Jan 2022

How much can I get for my ring? ›

When it comes to selling and setting realistic price expectations for your ring, you should expect to receive between 25%-45% of the original retail price. However, it is important to note that large retail jewelry stores have higher markups than smaller, local jewelry stores.

Is selling jewelry on Amazon profitable? ›

The jewelry niche is potentially extremely lucrative. Amazon allows people to sell pieces valued at tens of thousands of dollars.

Is online jewelry business profitable? ›

Jewelry has been known to yield profit margins of around 25 to 75%, much of which has to do with the perceived value of the jewelry. And this is one of the main reasons jewelry is such a great niche to get into.

Where is the best place to sell high end jewelry? ›

Sotheby's continues to be the market leader in selling fine jewelry at auction, engaging our network of specialists in major cities such as Hong Kong, Geneva, Paris, London and New York to provide one-on-one attention to connoisseurs and collectors around the world.

How can you tell that a diamond is real? ›

Most diamonds will reveal blue florescence under a black light; therefore, you'll see a medium to strong color of blue, which means the diamond is real. If you don't see the blue color and instead see a slight green, yellow or gray fluorescence then this usually indicates the gem is not a real diamond.

How do you get jewelry appraised? ›

Often, a local jeweler, gold or diamond exchange or pawn shop near you will provide an appraisal for free, especially if you are a regular customer. Keep in mind that an appraisal is often inflated above what you might pay for the same item at a jewelry store, but can be useful for insurance or tax purposes.

What is popular in jewelry right now? ›

Rose gold has been one of the most popular choices for jewelry for a few years now. It has a unique look that can dress up any outfit, but it's not the only color that's hot right now. Other colors like yellow, gold, and silver are also gaining popularity. Geometric shapes and minimalist designs are big right now.

How can I sell jewelry offline? ›

How to sell handmade jewelry online and offline - effective strategies, tips ...

How do I promote my jewelry business on Facebook? ›

How to Market Your Jewelry on Facebook
  1. Use Facebook's Business Tools.
  2. Build a Content Strategy.
  3. Create Facebook Events.
  4. Create a Group.
  5. Be Social.
8 May 2019

How do I advertise my jewelry on WhatsApp? ›

To start selling jewelry on WhatsApp, ensure you have the following.
...
Language
  1. Avoid long texts as much as possible. ...
  2. Set up message templates including welcome messages, away messages, especially outside of business hours, and closing messages. ...
  3. Be professional. ...
  4. Don't be spammy; be informative.
17 Jun 2021

What jewelry has the best resale value? ›

The Five Best Value Retaining Jewelry Brands
  1. Cartier.
  2. Van Cleef & Arples. ...
  3. Harry Winston. ...
  4. Tiffany & Co. Diamond Banc pays a premium for designer brands like Tiffany. ...
  5. David Yurman. Founded in the 1970s, David Yurman is the youngest jewelry brand on this list, however, the brand remains iconic within the jewelry market. ...

How much can I sell a 1 carat diamond for? ›

Note the range for all qualities of 1-carat stones range from $2,473 to $12,317 for a perfect, colorless 1-carat diamond. Note these are retail prices for loose, 1-carat diamonds sold to buyers. Resale prices will be much lower. One-carat diamond resale value: $1,036 to $5,946, depending on clarity, color and shape.

Why is diamond resale value so low? ›

Why is diamond resale value so low? To understand why a diamond's resale value can get so low is to first look at the retail prices of the diamond. In many retail diamond stores, management sets the prices at a high margin to earn a profit. So the diamond can be priced twice the amount than it originally is.

Is it safe to sell jewelry online? ›

The bottom line is that it is completely safe to sell jewelry online. As long as you work with a reputable and trustworthy buyer. Whether you are selling a diamond ring, a vintage jewelry or a Rolex, always check the credentials of the buyer.

Where can I post jewelry for sale? ›

So what are the best websites to sell jewelry?
  • Etsy.
  • eBay.
  • ArtFire.
  • Bonanza.
  • Zibbet.
8 Sept 2017

How do I sell jewelry at home? ›

You can create your own website and market directly to consumers through there. Other options include setting up a seller profile on Etsy, Zibbet, eBay, or similar online marketplaces. Then you can sell your products from there. Just be sure to read the fine print carefully so you understand what your fees will be.

How do I start an online jewelry business? ›

3. How To Start Online Jewellery Business From Home- Steps.
  1. Decide how you want to sell jewellery from home. ...
  2. Start a wholesale business. ...
  3. Become a reseller. ...
  4. Sell on online platforms. ...
  5. Find your niche. ...
  6. Register a creative name for your business. ...
  7. Understand the latest trends in the fashion industry. ...
  8. Launch a website.
5 Apr 2022

What kind of jewelry is trending for 2022? ›

A contemporary chain

This season, designers are finding new ways to elevate the chunky gold-chain necklace. “Jewelers are embellishing this classic look by studding links with diamonds, incorporating semi-precious stones and adding splashes of enamel,” says NET-A-PORTER fine jewelry and watches buyer Edwina Hilton.

Is selling jewelry worth it? ›

Resale Value. Generally, when you sell pre-owned fine jewelry, you can expect to get around 20 to 50% of the original purchase price. There are a few exceptions to this range. For example, very rare and highly desirable pieces may fetch a higher price.

Is selling jewelry on Amazon profitable? ›

The jewelry niche is potentially extremely lucrative. Amazon allows people to sell pieces valued at tens of thousands of dollars.

Where is the best place to sell high end jewelry? ›

Sotheby's continues to be the market leader in selling fine jewelry at auction, engaging our network of specialists in major cities such as Hong Kong, Geneva, Paris, London and New York to provide one-on-one attention to connoisseurs and collectors around the world.

Is it better to sell jewelry at a pawn shop or jewelry store? ›

Pound for pound, pawnshops tend to offer better prices when you need to buy or sell jewelry. This is because, unlike jewelers, who focus on maximizing profit at every sale, pawnbrokers are more concerned with keeping their inventory moving.

Where can I sell my diamond ring for cash? ›

Other places where you can sell an engagement ring:
  • Local jeweler or diamond exchange.
  • Local cash for gold/silver/diamond store.
  • Local pawn shops.
  • Jewelry auctions.
  • Consignment shops.
  • Marketplaces like Etsy and eBay.
25 Jan 2022

How can I sell my jewellery on Facebook? ›

6 Brilliant Tips for Selling Jewelry on Facebook Live
  1. Tip #1. Get ready for your close-up. ...
  2. Tip #2. Style to upsell. ...
  3. Tip #3. Be responsive and engaging. ...
  4. Tip #4. Dial up your storytelling. ...
  5. Tip #5. Be detail-oriented. ...
  6. Tip #6. Host a live workshop. ...
  7. The Takeaway.

How do I advertise my jewelry on WhatsApp? ›

To start selling jewelry on WhatsApp, ensure you have the following.
...
Language
  1. Avoid long texts as much as possible. ...
  2. Set up message templates including welcome messages, away messages, especially outside of business hours, and closing messages. ...
  3. Be professional. ...
  4. Don't be spammy; be informative.
17 Jun 2021

Can I make a living selling handmade jewelry? ›

You can make a living selling handmade jewelry on Etsy by creating quality necklaces, bracelets and earrings using your own unique designs. Making a decent living on Etsy requires hard work, persistence and time.

How do I start a small business selling jewelry? ›

How To Start A Jewellery Business Online
  1. Get organised ahead of launch. ...
  2. Deal with legal. ...
  3. Make time for your design production. ...
  4. Start the web build process. ...
  5. Get your shopping cart set up right. ...
  6. Make digital marketing a priority. ...
  7. Get sociable.

Is online jewellery business profitable? ›

Bottom Line. Establishing an online jewellery business has a huge potential for success, and there is a lot of money in it. This is an excellent way of creating awareness about your brand, and it has a lot of benefits. Along with the benefits, we have outlined the possible sets of challenges and pro-tips to avoid them.

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