13 Just Sold Real Estate Postcard Examples & Templates (2024)

Sending just sold real estate postcards is an effective way to attract new seller clients and build your brand presence after successfully selling a client’s home. The best just sold postcard designs enable you to generate listing leads and convert them into clients using strategic messaging, relevant calls to action, and eye-catching photography. To get started, look through this list of the top 13 just sold real estate postcard examples and templates.

For even more just sold postcard templates, check out ProspectsPLUS!. There are hundreds of just sold and just listed templates for postcards, flyers, and door hangers. Plus, you can get all of your mail printed and shipped directly to the customer at an affordable price. Regardless of what type of leads you want to generate, ProspectsPLUS! should be an important tool in your direct mail strategy for real estate prospecting.

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Just Sold Postcard Examples

Saying you can sell homes doesn’t actually matter to your leads until you prove it. Therefore, every listing that you sell can be leveraged to generate new real estate leads. By displaying a picture of the property that you sold, including notes like the final sale price or the time on the market, you show interested leads that you know what you’re doing.

These just sold real estate postcards are often most successful when sent to other homeowners in the same neighborhood. Neighbors who are curious about the home’s sale price and familiar with the sold property in relation to their own will pay the most attention to this type of marketing mailer.

1. Your Equity Has Changed

13 Just Sold Real Estate Postcard Examples & Templates (1)

This postcard example creates intrigue about how the home sale impacted nearby properties. Any homeowner who sees the phrase “your equity has changed” is likely to pay more attention. Another great thing about this example is the easy call to action, which encourages the recipient to quickly reach out to you via text for a consultation or free home valuation.

2. Seller Review Postcard

13 Just Sold Real Estate Postcard Examples & Templates (2)

This postcard has all of the most important elements, like a photo of the property, the real estate team’s logo, and contact information. However, there are two elements in particular that make this card stand out. First, there is a bright yellow area with a major win that the real estate agents were able to get for their clients—saving over $14,000.

In addition, it features a positive review from the clients who were helped. Showing the positive feedback you receive from clients is much more convincing than when you say the same things about yourself. Plus, if recipients of this postcard personally knew the featured homeowners, it will build a tremendous amount of trust.

3. Just Sold Room Labels

13 Just Sold Real Estate Postcard Examples & Templates (3)

While the name of the real estate company is listed with a bright yellow background and plenty of white space, the message is primarily communicated through photography. Instead of using just one image, there are three photos with labels. Calling out individual spaces like this can show recipients your marketing expertise. Another great feature of this postcard is the space for your logo and the customization ability.

It’s particularly easy to showcase your brand when you source templates for marketing materials from a company like Market Leader. Its marketing suite includes a content library with predesigned postcards, flyers, greeting cards, business cards, and digital flyers. Learn more about Market Leader and how it can help you generate exclusive leads.

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4. I Came, I Saw, I Sold

13 Just Sold Real Estate Postcard Examples & Templates (4)

Simple designs can be the most powerful. This mailer doesn’t include any property photos, but instead uses a short sentence with a large font to grab attention. It works well as a real estate farming postcard since homeowners are often curious about their neighbor’s homes.

5. Simple & Modern Just Sold Postcard

13 Just Sold Real Estate Postcard Examples & Templates (5)

Those who are successful in real estate know that less is often more. This minimalistic design prevents leads from getting distracted or overwhelmed. With just one clear image and the most basic property details, the simplicity and beauty of this postcard naturally draws people in. The simplicity of this just sold real estate postcard can also be an ideal way to direct prospective clients to your website.

With a website builder designed for real estate agents, Placester enables you to create a customized website in a matter of hours. Whether you customize it yourself or take advantage of the platform’s marketing services, Placester offers the most efficient method of creating a website that grows your business. Then, simply add a link address or a quick response (QR) code to your just sold postcards and watch your website visits increase.

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6. Memoji Postcard

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Some real estate agents aren’t comfortable putting their image on marketing materials. With technology today, you can actually put your image on postcards in creative ways. Use an avatar-like figure or a memoji (a personalized animoji) to represent yourself in a unique way. Plus, when your creative just sold postcards include a clearly described house and sales plan, potential sellers will feel more confident in your authority.

7. Brand Colors Postcard

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Building brand recognition is an important element of any direct mail marketing strategy. By using your brand colors on all mailers, recipients will start recognizing your brand and marketing collateral. In this postcard, the agent uses red and blue shades that match his logo. In addition, the postcard showcases a handful of successfully sold properties instead of just one.

8. Bold & Bright Postcard

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This postcard could be considered as another example of using brand colors. While it does use photography of the listing, what really grabs a reader’s attention is the bright color and the large, bold text. There is not an overwhelming amount of information on this card, but the format makes it easy to see the property, the list price, and contact information.

This real estate marketing mailer could be particularly successful when mailed to other homes in the neighborhood. It could also be a great supplemental card for the contacts in your farm area who consistently receive your direct mail.

While you can use any of the just sold postcard templates below to create mailers to promote your real estate business, you might not want to invest your time in this way. Fortunately, you can hire graphic designers and marketing copywriters from Fiverr for as little as $5. Fiverr pros can help you create one design or help you design multiple types of marketing materials to better reach your target audience.

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Just Sold Postcard Templates

After getting inspired by the just sold postcard examples above, you’re ready to start creating your own mailers. When shopping through the real estate postcard templates below, be sure to note the cost and editing requirements and capabilities, and keep in mind that you’ll also get more success with direct mail when it’s sent as part of your overall marketing strategy.

Although there are many postcard templates online, VistaPrint additionally offers a wide variety of products, real estate marketing templates, and design expertise. The editing platform is extremely user-friendly, so you can easily customize any template for your goals. VistaPrint is also one of the only platforms where you can order samples, work with a graphic designer, and have the postcards mailed directly to your contact list.

Fit Small Business readers can use Promo Code FSB25 to receive 10% off $75, 15% off $100, 20% off $175, and 25% off $300+ from VistaPrint:

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9. Home Sold Over Asking Price

  • Source: Venngage
  • Size: 5 × 7 inches
  • Cost: Free or $16 to $39 per month
  • Editing tools: Venngage

13 Just Sold Real Estate Postcard Examples & Templates (9)

This real estate just sold postcard template focuses on how this agent is able to consistently deliver for clients. While it is focusing on one specific home sale, it also draws attention to the agent’s recurring success in selling homes. In this example, the agent is also highlighting a home being sold over the asking price.

Selling above asking is the ultimate goal of most homesellers, so it’s extremely important to highlight this in your marketing. If you have success with various types of results, like low days on market, the number of homes sold over asking price, or other transactional statistics, use it in this template and within your overall marketing strategy.

10. Modern Home Postcard

  • Source: Xara
  • Size: 6 × 4 inches
  • Cost: Free or $12.95 to $16.95 per month
  • Editing tools: Xara

13 Just Sold Real Estate Postcard Examples & Templates (10)

This bright and minimalistic postcard template is perfect for showcasing modern home styles or new builds. With just a few carefully selected property images, it’s extremely appealing and will draw people in to read the property details.

11. Simple Block-style Postcard

  • Source: Zazzle
  • Size: 4 × 6 inches
  • Cost: $1.25 per postcard
  • Editing tools: Zazzle Designer Personalized

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This postcard template uses a very simple design and could easily be customized to fit your brand. It uses three property photos with coordinating colors, which makes the postcard as a whole stand out. There is also a small amount of text, which could make this an easy go-to just sold template for almost all properties.

12. Custom Address Postcard

  • Source: PostcardMania
  • Size: 4.25 × 6 inches
  • Cost: 13 cents
  • Editing tools: PostcardMania

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This postcard actually combines three marketing strategies: showcasing a recently sold property, offering to sell a property, and providing a chance to win a giveaway. Even though there is a lot going on within the design, it’s formatted extremely well and so does not feel overwhelming.

One feature that will stand out is personalization with the recipient’s name. Not all solutions offer this feature, but PostcardMania allows you to incorporate unique features like this into the majority of their direct mail templates. You also have the ability to seamlessly combine your physical and digital marketing strategy because they provide services that convert your mailer design to send to your contact list online.

Visit PostcardMania

13. Property Information Focus

  • Source: Etsy
  • Size: 4 x 6 inches
  • Cost: $2.48
  • Editing tools: Canva

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Although this postcard design shows three photos, the size and positioning keep them in the background. Instead, this template keeps the recipient’s focus on the property details and contact information. It provides just enough information and photography to spike curiosity and motivates interested buyers to reach out for more details.

This just sold postcard template is available on Etsy and can be customized using Canva’s online design editing software. Purchasing premade marketing templates simplifies the process of producing a beautiful postcard design, but you can also create your own real estate postcard templates from scratch on Canva. Even if you have no previous graphic design experience, the simplicity of Canva’s design platform, along with a wide range of templates and design elements, is unmatched.

Visit Canva

Just Sold Postcard Wording

In the just sold postcard examples and templates above, you can see that there are many different types that can be successful in terms of design, call to action, and wording. As with all real estate marketing materials, your just sold postcard’s wording matters and you should take the time to plan and develop this to align with your real estate marketing strategy.

Make sure that your wording speaks to what is most likely to be compelling and relevant to the recipient. Even if you use words like “I sold,” the message of the postcard should focus on what the sale means to the potential real estate seller. For example, you may explicitly describe how a home sale would benefit them or add a compelling call to action, like “Be the next to profit from your home!”

Here are some examples of how your just sold postcard’s wording can change to impact the reader:

Use This

Not This


Be the next to profit from your home!

We know how to sell your home!

Always keep the focus on the homeowner. By inviting them to profit from their home, you make the seller the hero of the story.

Call us today!

Let us know if you’re interested!

Be direct, not vague. “Let us know” is passive and without the additional instruction of how (call us today!) will likely be ignored.

Get your free home valuation today!

We can tell you how much your home is worth!

While similar, the first example is more likely to convert. It conveys what the homeowner will receive rather than what you can do.

More Real Estate Direct Mail Ideas, Examples & Templates

Many real estate agents rely on direct mail marketing as a primary strategy. If that’s the case, you must have a comprehensive plan that includes sending various direct mail campaigns consistently to see the maximum results. The good news is that we have plenty of resources to help you get started today.

Check out these articles for more tips, examples, and even free templates for real estate direct mail:

  • For tips on how to create the most important marketing materials, find out which are the five most essential real estate marketing materials.
  • Explore our recommendations for the best real estate direct mail services to decide which would be the best company to support your marketing strategy.
  • As you develop your direct mail strategy, read the top 25 real estate mailer tips.
  • Get a variety of postcard templates and ideas in our list of 25 real estate postcard templates and examples.
  • For tips on how to create effective brochures and examples, read our article listing the top 22 real estate brochure templates.
  • Get the best templates for your open house promotion by checking out these 14 free open house flyer templates.

Bottom Line

Creative just sold real estate postcards are a proven way to show off recent successes and attract new listing clients. Using inspiration from examples and templates makes it more likely yours will stand out through strategic use of design, images, messaging, and wording. You can create your own just sold postcards easily and quickly from customizable templates with online editors like ProspectsPLUS!, VistaPrint, and PostcardMania.

13 Just Sold Real Estate Postcard Examples & Templates (2024)


What do you say on just sold postcards? ›

Most postcards start with this headline: “RECENTLY SOLD” or “JUST SOLD.” This big, bolded text will capture reader's attention first.

What do you write on a card you just sold? ›

Just Sold Postcard Wording

Make sure that your wording speaks to what is most likely to be compelling and relevant to the recipient. Even if you use words like “I sold,” the message of the postcard should focus on what the sale means to the potential real estate seller.

What is a good call to action for real estate? ›

Here are 10 examples of effective CTAs for real estate advertising and marketing.
  • Create eBooks. If you have a blog, you've probably published multiple posts about similar subjects. ...
  • Build your mailing list. A monthly newsletter does no good if you don't have anyone to send it to. ...
  • Offer market reports.
27 Oct 2014

Do just sold postcards work? ›

Just Sold postcards are proven to be one of the best new business lead generators for real estate agents, but making mailers that work well and give a return on investment can be hard. It's important to make sure you: Stand out from the crowd. Show how successful you have been in your area; and.

Do Just Listed postcards work? ›

However, the problem is that the typical Just listed and just sold postcard has a 90% chance of getting thrown in the trash without a second thought. This is because the designs and wordings are generic. They can only appeal to desperate buyers and sellers.

What are the best property words? ›

100 Real Estate Words That Sell
  • alluring.
  • architecture / architectural.
  • attention-to-detail.
  • beamed ceilings (wood)
  • beautiful.
  • brand new.
  • breathtaking.
  • bright.

How do you say Order yours now? ›

CTAs to get customers buying
  1. Buy now. A simple, classic CTA that provides a clear action to follow and creates urgency with the word now.
  2. Complete my purchase. ...
  3. Treat yourself today. ...
  4. Grab it today. ...
  5. Try out today. ...
  6. Get the look. ...
  7. Buy now to avoid disappointment. ...
  8. Buy now and enjoy {add user benefit}
15 Jun 2021

How effective are postcard mailers? ›

As you can see, 98% of consumers bring the mail into their home. That means almost every single one of your prospects will at least receive your postcard. Compare that to the email campaigns you've run in the past.

Are real estate mailers effective? ›

Real estate mailers are an inexpensive yet effective method of generating leads, building name recognition, and growing your real estate business. They can be any type of direct mail, like flyers, brochures, door hangers, and postcards with a general introduction, listing information, or event details.

How do you send a postcard as a real estate agent? ›

Below are 4 smart ways to mail real estate postcards.
  1. Targeted Mailing. Do you have a specific demographic you are trying to reach? ...
  2. Pulse Mailing. ...
  3. Automated Drip Mailings. ...
  4. Every Door Direct Mail. ...
  5. Tailor Your Marketing Strategy To Your Audience.
18 Oct 2017

What do you put on the back of a handmade card? ›

What to write on the back of a handmade card
  1. Contact Details. ...
  2. A brief artists bio. ...
  3. Logo. ...
  4. How the card is made. ...
  5. Card Inserts - another marketing opportunity.
27 Nov 2012

What do I write in a thank you card? ›

Examples of what to write in a thank-you card
  1. Thank you for sending money for (occasion). ...
  2. Thank you so much for the ____________________ you got for my birthday. ...
  3. Thank you so much for remembering my birthday/ anniversary and sending such a thoughtful gift. ...
  4. Anniversaries are special and so was your gift.
4 Oct 2022

What do you put on the back of a card? ›

Other helpful things to add include:
  • You logo if you have one.
  • An Email address.
  • Price of your card.
  • What is written on the inside of the card.
  • Information about the artwork process such as if your image was created using gesso, watercolor, or acrylic.
19 Jan 2015

How do I sell my homemade card? ›

While building up your business it's a good idea to try your cards out on online marketplaces. Other online marketplaces such as Ebay, Etsy or Amazon where lots of handmade cards are sold and you can set up a shop front very easily. You will pay a listing fee and commission, so you need to work this into your costs.

How do you embellish a card? ›

The Easiest Way to Embellish Your Cards | Jen Hadfield for Pebbles

How do you write a thoughtful message? ›

How to write a thoughtful greeting card message
  1. Write your message on a spare piece of paper first. Never start writing on the card until you've crafted the perfect message. ...
  2. Why are you giving them a card? ...
  3. Give yourself time. ...
  4. Don't overthink it. ...
  5. Add a personal touch. ...
  6. Write from the heart. ...
  7. Check spelling.
19 Oct 2021

How do you write a thoughtful? ›

5 Tips for Writing a Thoughtful Handwritten Note
  1. Find stationery you love.
  2. Start with a digital draft.
  3. Follow a formula without sounding formulaic.
  4. Give the reader an aha! moment.
  5. Write the way you talk.
16 Jul 2020

What are the best appreciation words? ›

Use these phrases to let someone know how much you appreciate what they have done for you:
  • I am grateful for your support.
  • I appreciate you.
  • I appreciate your taking the time.
  • I value the insights and guidance you provide.
  • I wanted to thank you as soon as possible.
  • I truly appreciate the confidence you showed in me.
26 Jul 2022

How do you write a meaningful thank you note? ›

Here are 5 steps you can take when writing your thank you notes.
  1. Start with a salutation. ...
  2. Get right to the point and express your thanks. ...
  3. Mention a specific detail or two. ...
  4. Look ahead. ...
  5. Wrap it up with more gratitude and a warm sign off.
3 Apr 2022

What should you not put on a business card? ›

What information should you not put on a business card?
  1. Spelling errors. ...
  2. Outdated information. ...
  3. Low-quality images or videos. ...
  4. Unprofessional profiles. ...
  5. A home address. ...
  6. Going black and white. ...
  7. Not listing your business clearly. ...
  8. Not including a website.
11 May 2022

Should I put anything on the back of my business card? ›

A picture says a million words, so rather than leaving the back of your card blank, you should fill it with a high-quality image, a mini work of art, or a captivating logo to fill the space with something special and personal. Make sure to avoid using any type of clip art.

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