Think of the back of your greeting card as a business card. If someone picks up your card and likes your artwork, you want them to know how to get in contact with you to buy more. As a bare minimum, include your company name and a web address. Don’t make yourself difficult to find or you may miss out on sales.
Other helpful things to add include:
- You logo if you have one
- An Email address
- Price of your card
- What is written on the inside of the card
- Information about the artwork process such as if your image was created using gesso, watercolor, or acrylic.
- If the front of the card is a photograph include when and where you took the picture.
These things make the card more personalized.
In the sample above you see three different versions of designs for the backside.
On the bottom right, the designer added all the bells and whistles. They have a title of the artwork, where the photograph was taken, a copyright, a bio of the artist, a web address, and recycled paper information. There are no questions left unanswered. You know who the artist is and where to find them.
The sample on the far left is much more simple but still well done. This card includes a logo, two different web addresses as well as an email address. Once again you know how to get in contact with the artist to order cards.
The version on the upper right includes the logo and the web address as well, however it also includes the artist’s name and what is written on the inside. This is important because many cards are put inside cellophane and the buyer has no idea what text is on the inside because they can’t open it up. If you do not have anything written on the inside you can simply say “blank”.
All three of these greeting cards, with varying information on the backside, are successful as there is no guess-work as to how to get in contact with the artist.
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FAQs
Again, most greeting cards have a blank back panel, save for company/designer credit and a copyright. Instead of wasting this space, you can use it to offer a reminder of your message, provide contact information or even include a coupon or other value-added incentive.
What should be on the back of a greeting card? ›
Think of the back of your greeting card as a business card. If someone picks up your card and likes your artwork, you want them to know how to get in contact with you to buy more. As a bare minimum, include your company name and a web address. Don't make yourself difficult to find or you may miss out on sales.
What do artists put on the back of greeting cards? ›
On the back of the card, I put my artist information. This can include the artist's name, the painting title and medium, website, email address, phone number, and even your photo and artist statement or bio.
What to put on the back of homemade cards? ›
If you want to keep it brief on the back just having a web address is the best idea - an email address is then not necessary as anyone interested in your cards will quickly be able to find out all they need to know. A simple sticker will do and these can be easily and fairly inexpensively printed.
What makes a great greeting card? ›
Use eye-catching colors and design elements
Bold color palettes, striking fonts, and visually appealing design elements definitely help a greeting card stand out.
What is the most popular greeting card of all time? ›
Hallmark's Pansy Card debuted in 1939, has been labelled as 'the best-selling greeting card in history' and is still going strong today. It was first used for a Mother's Day card but has been a 'thinking of you' card since ever since 1941.
What is the psychology behind greeting cards? ›
When a card is received, an emotional response is elicited. The limbic system plays a part in this stage, with its role in behaviour, emotion and emotional memory. Studies have found that the emotional response to a greetings card is greater than to a digital message or email.
What to write on the back of an artwork? ›
INFORMATION ON THE BACK
- Title of the artwork.
- Your artist nickname or your real name.
- Date of completition.
- City and/or country of residence.
When you make artist trading cards you should always show certain information on the back. Each artist has a different idea as to what should be there, but most agree that you should include at least the following: Name of the artist. Contact information, usually an email address.
What is a good thing to put in a card? ›
Quotes or Poems. Whether they're words to inspire, encourage or make someone laugh, sending a quote or poem for a friend to stick on their fridge or hang in their office is always a nice way of saying, “I'm thinking about you.” If you're feeling crafty, try hand lettering your own.
Birthday cards make up the most popular greeting cards, with more than 7 billion sold every year.
Should I throw away old greeting cards? ›
#1: DISCARD THE SWEET, YET GENERIC CARDS
If a card doesn't have a sentimental message that is unique to your relationship with the “gifter,” recycle, donate, or repurpose them. Yes, you can actually donate used cards that can be reprocessed for kids in need!
What should be included in a greeting card? ›
Be sincere. A card is a great place to tell someone how much you really care about them and how much they mean to you. Thank the person - for the times they were there for you, helping you out, something nice they did for you or the unique qualities they bring to your life. Share a funny memory or story with them.
What are the numbers on the back of greeting cards? ›
A greeting card's 13-digit EAN code, when scanned at the register, alerts the retailers as to which company placed the card with them. The 5-digit supplemental code identifies the particular design of card. the bars. Barcode scanners read the bars and convert them back to the Greeting Card Code that they represent.
How do you address a greeting card? ›
Start with “dear” or even “dearest.” Or try “hi” or “hello” or the old-school charm of “greetings.” Add the recipient's name and you're off! Say why you're writing. If you're sending a greeting card that already explains it, skip this step. Otherwise, let the recipient know what got you thinking of them today.
What is the standard greeting card format? ›
While greeting cards can be printed in a lot of different shapes and sizes, they generally default to several standard dimension options: A-2 style: 4.25" x 5.5" card. A-6 style: 4.5" x 6.25" card. A-7 style: 5" x 7" card.
