As we were choosing the best CRM for real estate agents, we considered all of the factors that make the needs of a real estate agent unique and important. We looked at everything from pricing and ease of use to the specific real estate industry features that are available. Let’s look at the most important criteria that impacted our recommendations.
Pricing
We wanted to make sure that all the options on this list were affordable for what each offered. The value for the amount you’ll have to spend was weighed to make sure that each solution is a viable candidate to use compared to the competition. Additionally, we looked at the range of prices between plans and the value that each higher-priced plan brings to the user. We also looked for transparent pricing by a provider as some require potential customers to contact their sales department to receive a quote. This accounted for 10% of our weighted scoring.
Features
We looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need more direct messaging features with easy access to history since some customers won’t provide repeat business for years to come. Being able to easily communicate with leads, prospects and past customers in different ways was a necessity. Other features we considered for essential included pipeline management, analytics tools, custom dashboards, document libraries, third-party integrations, mobile apps and multicurrency support. We weighted features at 55% of our total score.
Third-party Reviews
We researched reviews from real users to gauge their opinion of each platform. This entailed ranking both the overall score from customers and the number of reviews on site that included G2 and Capterra for these scores to give the fullest picture of reality and reduce bias. These accounted for 5% of the total score.
Expert Analysis
Our experts preferred software that was not only easy to navigate and use without any customizations but also one that is easy to make needed changes without a tech team. Agents don’t have a lot of extra time to learn a complicated CRM system, so the more it just works with their natural workflow, the better.
Other factors we looked at include value for the money, popularity and stand-out features, such as customer support. Many real estate agents don’t have access to a tech team, so customer support on all software can be very important. Whether you might need help setting up integrations or just to get the software running, customer support plays a big role in finding any software—especially a CRM that you’ll be using every week. Altogether, this analysis makes up 5% of the total score.
Learn more about how we review CRMs.
Featured Partners
Starting Price
Free; $9 per user per month for basic features
Starting Price
Free; $15 per user per month (billed annually)
Starting Price
$14 per user per month (billed annually)
Starting Price
$25 per month per user for basic features
FAQs
The top realtor CRM with the greatest number of third-party integrations are Salesforce and AscendixRE, Apto, Rethink CRM (Salesforce-powered CRMs) – 4,300+ and with the least – BoomTown (24) and Zoho CRM – (28). Platforms with the most supported languages are Salesforce (120) and Dynamics 365 (100+).
What CRM do top realtors use? ›
The top realtor CRM with the greatest number of third-party integrations are Salesforce and AscendixRE, Apto, Rethink CRM (Salesforce-powered CRMs) – 4,300+ and with the least – BoomTown (24) and Zoho CRM – (28). Platforms with the most supported languages are Salesforce (120) and Dynamics 365 (100+).
What is the number 1 CRM in the world? ›
World's #1 CRM - Salesforce.com US.
What is the real estate CRM? ›
A real estate CRM is a customer relationship management (CRM) system that helps manage all communications with both leads and clients. CRM tools are becoming more important to the daily work of real estate agents and the success of their brokerages every year.
Which CRM does Keller Williams use? ›
KW Command is a real estate website and marketing platform designed exclusively for Keller Williams' real estate agents.
What is the best CRM available? ›
The Best CRM Software of 2024
- Zoho CRM: Best for features and value.
- Salesforce CRM: Best for reporting and analytics.
- monday.com: Best for project management and sales.
- Apptivo: Best for a suite of business apps.
- Agile CRM: Best feature-rich free option.
- HubSpot: Best CRM for sales, marketing and service.
Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide, with a market share of 22 percent in 2023.
Which company is best for CRM? ›
1. Best CRM Software in India to Consider
- 1.3. Pipedrive. ...
- 1.4. Zoho CRM. ...
- 1.5. Salesforce. ...
- 1.6. HubSpot. ...
- 1.7. Freshsales. ...
- 1.8. ClickUp. ...
- 1.9. EngageBay. ...
- 1.10. SugarCRM. SugarCRM enhances interactions with prospects and customers while improving your sales processes.
Here are 10 steps to choose the right CRM:
- Identify your business goals and needs. ...
- Find the perfect CRM feature for your business. ...
- Ensure the CRM integrates with your existing tools. ...
- Ensure the CRM simplifies your workflow. ...
- Check for the scalability and customization of CRM tools. ...
- Prioritize user-friendliness. ...
- AI in CRM.
Best Real Estate Apps
| Real Estate App | Best For | Starting Price |
|---|
| Zillow Premier Agent | Lead generation | Free with Zillow Premier Agent membership |
| BombBomb | Video marketing | Starting at $39 per month |
| Pivo | DIY 3D tours | Free with $399 Pivo device |
| Canva | DIY design | Free to $9.99 per month |
11 more rowsJun 20, 2024
BoomTown's main plan Grow, has a $1700 setup and $1300/month, not including paid leads. This makes it easily one of the most expensive real estate platforms. The entire purpose of BoomTown is converting paid leads, so you need to budget for those leads from the get-go.
What is the highest best use in real estate? ›
Highest and best use may be defined as "the reasonably probable and legal use of vacant land or improved property, which is physically possible, appropriately supported, financially feasible, and that results in the highest value."
What CRM do top agents use? ›
Our Top Picks for Best CRM for Real Estate
- Best for Customization: Zoho CRM.
- Best for Beginners: Pipedrive.
- Best Value for Real Estate CRM: LionDesk.
- Best for Client Communication: Market Leader.
- Best for Organizing Leads: Wise Agent.
- Best for Managing Listings: Top Producer.
As the CRM platform of choice, the agents and teams at Real will have access to an upgraded suite of innovative tools from Chime – including our new competitive market analysis (CMA) offering and our social media marketing automation capability, Social Studio.
Do realtors need a CRM? ›
Every real estate agent will benefit from using a CRM. Not only do CRMs help you maintain relationships, but they also maximize your productivity by automating tedious tasks. This software will scale with your business, whether you're just starting out or have been an agent for a while now.
What CRM does luxury presence use? ›
Yes, Luxury Presence has direct integrations with some of our clients' favorite CRMs (Follow Up Boss, Sendgrid, MoxiWorks, Compass CRM, and Christie's Pl@tform).
What CRM does exit Realty use? ›
For those who “sign up” for Wise Agent, you can enter a personalized API key into the RC. The API key is provided by the Wise Agent platform to their users. Doing so will allow new & updated leads/contacts to flow to the Wise Agent platform.
Who is the leading CRM vendor? ›
