Top 100 Influencers In India You Need To Follow In 2021 (2023)

In India, hundreds of businesses are accounting on Instagram to pick a variety of top influencers for partnership. Among millions of top influencers, you have to be careful while selecting profiles who will resonate with your brand and prove to be beneficial for your marketing. Studies show more than 76% of users prefer influencer recommendation than celebrity endorsement, in order to keep pace with the new-age marketing style brands are opting for influencer marketing. Through social media, it is easier to get in touch with these influencers and pitch your campaign. There are certain ways to find top influencers in India for relevant and genuine content, you can either use a number of tools to find proper influencers or hire an influencer marketing agency to get the job done.

List of top 100 influencers in India

In this article, we have presented the top 100 influencers in India and their YouTube channels. We have categorised the following influencers according to their niche. The top influencer categories are:

1. Beauty

2. Fashion and lifestyle influencers

3. Food influences

4. Travel influencers

5. Parenting influencers

6. Fitness and yoga influencers

7. Nutrition bloggers and influencers

8. Mental health influencers

9. Interior designer influencers

Beauty influencers

Who are Beauty influencers?

A beauty influencer is a person who has a considerable amount of followers on his/her profile and has a great influence on their beauty product and service-related purchases. She must be sharing beauty tips, makeup tutorials, product review and more through vlogs, blogs or other social media content.

Here is the list of top Indian beauty influencers on Instagram:

1. Ankita Chaturvedi (299K Followers) :

YouTube channel: https://www.youtube.com/user/corallista

2. Shreya Jain (418k Followers)

YouTube channel: https://www.youtube.com/sjlovesjewelry

3. Arshia Moorjani (368K Followers)

YouTube channel: https://bit.ly/39R90D8

4. Jessa Paul (470k Followers)

YouTube channel: https://bit.ly/33PsBjw

5. Florence (97.3k followers)

YouTube channel: https://bit.ly/33P54yR

6. Chetali Chaddha (53.5k Followers)

YouTube channel: https://bit.ly/33R7U6x

7. Shreemayi Reddi (87.8k Followers)

YouTube channel: https://bit.ly/36MP2rm

8. Kareena Tekwani (23.7K Followers)

YouTube channel: https://bit.ly/36NbEI3

9. Ishita Chopra (23.2k Followers)

10. Nirali Manek (43.9K Followers)

Fashion and lifestyle influencers

Who are fashion and lifestyle influencers?

Fashion and lifestyle influencers are individuals who create visual content on different perspectives of fashion and lifestyle. They usually backed by huge followers who praised them because of their unique content on travel, food, fashion, home décor and many more.

Here is the list of top Indian fashion and lifestyle influencers on Instagram:

Category: Female

11. Kritika Khurana (1m Followers)

YouTube channel: https://bit.ly/3lLXLOR

12. Santoshi Shetty (727k Followers)

13. Jasleen Sahney (101k Followers)

14. Anisha Sahai (233k Followers)

YouTube channel: https://bit.ly/3orxSFJ

15. Dippa Khosla (1.2m Followers)

16. Komal Pandey (1.2m Followers)

YouTube channel: https://bit.ly/2LeocQC

17. Navya Ramesh (196k Followers)

18. Deeksha Khurana (464k followers)

19. Ashna Shroff (854k Followers)

20. Roshni Bhatia (459k Followers)

Category: Male

21. Rohit Khandelwal (767k Followers)

22. Karan Oberoi ( 713k Followers)

23. Prathamesh Maulinkar (185k followers)

24. Prateek Jain (98.5k Followers)

25. Nitin Chauhan (45.7k Followers)

26. Rouhallah Gazi (24k Followers)

27. Manu Bora (109k Followers)

28. Prabh Uppal (22.9k Followers)

29. Sahil Shroff (7.2k Followers)

30. Prateek Baid

Food influences

Who are food influencers?

A food influencer creates content based on his/her food experience and recommendation, it can be anyone from a chef to a regular social media user. They use their content to reach and engage with their followers. Like beauty and fashion influencers they also have a huge follower size which is an important asset from the marketing point of view.

Here is the list of top Indian food influencers on Instagram:

31. Saransh Goila (315k Followers)

32.Karan Dua @Dilsefoodie (677k Followers)

33. Archana Doshi @Archana’skitchen (364k followers)

34. Richa Hingle @veganricha (306k Followers)

35. Maunika Gowardhan @cookinacurry (197k Followers)

36. Shivesh Bhatia @shivesh17 (488k Followers)

37. Swayampurna Mishra @leptitchef (54k Followers)

38. Kartik Khanna @the_kitchen_foodie (8.8k Followers)

39. Rekha Kakkar @mytastycurry (232k Followers)

YouTube channel: https://bit.ly/2Iw3quQ

40. Karan Tripathi @karanfoodfanatic (70.4k Followers)

Travel influencers

Who are travel influencers?

Travel influencers create social media content on about travelling, culture and different aspects of tourism. Not only you can see a lot of pictures of exotic places on earth with these influencers but also some of the hidden, offbeat features of those places too. They normally have a huge follower base who are also travel enthusiasts, they sometimes work with various travel brands, hotels, restaurants, café and many more to promote a particular destination for tourist attraction.

Here is the list of top Indian travel influencers on Instagram:

41. Neelima Valangi (46.3k Followers)

42. Shivya Nath (102k Followers)

43. Nivedith Gajapathy (216k Followers)

44. Nivi Selveraj (12.5k Followers)

45. Aakriti Rana (731k Followers)

46. Abhinav Chandel

47. Archana Singh (44.2k Followers)

48. Abhinav Singhai (4.2k Followers)

49. Siddhartha Joshi (113k Followers)

50. Devang Sethi (12.8k Followers)

Parenting influencers

1Who are parenting bloggers?

Parenting influencers/bloggers are individuals who create content on different aspects of parenthood like pregnancy, schooling of kids, baby product reviews, various product recommendation and many more. They are known for creating, funny and inspiring content that educate, aware and entertain their audience. They sometimes collaborate with various baby products or similar brands for endorsement.

Here is the list of top Indian parenting influencers on Instagram:

51. Harpreet Suri (67.1k Followers)

52. Saru Mukherjee Sharma (72.1k Followers)

53. Haajra Fareen (16.1k Followers)

54. Juhi Bhansal (46.1k Followers)

55. Komal Narang (245k Followers)

56. Teejay Sadhu (598k Followers)

57. Anupriya Kapur (112k Followers)

58. Simrun Chopra (124k Followers)

59. Ishna Batra (56.3k Followers)

60. Shruti Acharya Bhat (6.7k Followers)

Fitness and yoga influencers

Who are fitness influencers?

Fitness influencers create content based on various aspects of fitness and yoga. They create content based on different workout plans like full-body exercise, abs workout, a fitness program for lower body and many more.

Here is the list of top Indian yoga and fitness influencers on Instagram:

61. Shilpa Shetty Kundra (18.8m Followers)

62. Mandira Bedi (1.3m Followers)

63. Bani J (1.4m Followers)

64. Milland Soman (819k Followers)

65. Radhika Bose @yogasini (337k Followers)

66. Vaishnavi Boora (183k Followers)

67. Bulull Thakker (108k Followers)

68. Shani Dayal (79.1k Followers)

69. Tanvi @iwillgetlean (199k Followers)

70. Anjali Verma (77.1k Followers)

Nutrition bloggers and influencers

Here is the list of top Indian nutrition influencers and bloggers on Instagram:

71. Nisha Chetri (33.3k Followers)

72. Saanchi S Nayak (4.8k Followers)

73. Dr Ishita Nishar (1k Followers)

74. Shveta Mahajan (2.2k Followers)

75. CosMix (12.6k Followers)

76. Nutritionist Dhvani (12.7k Followers)

77. Shreya Katyal (8.2k Followers)

78. Sarika Shah (8.7k Followers)

79. Puneet Kaur (19.1k Followers)

80. Minacshi Petukkola

Mental health influencers

Here is the list of top Indian mental health influencers on Instagram:

81. Divija Bhasi @Awkwardgoat3 (21.1k Followers)

82. Ayushi and Adishi @mentalhealthtalksindia (8.5k followers)

83. Aranya Johar (123k Followers)

84. @therapize.india (16.4k Followers)

85. Sara Kuburic @millennial.therapist (675k Followers)

86. Nedra Glover Tawwab @nedratawwab (679k Followers)

87. Raashi Thakran (8k Followers)

88. Aiswarya Chawla (3.3k Followers)

89. Asian Mental Health Collective (6.9k Followers)

90. Rachana Iyer (16.9k Followers)

Interior designer influencers

Who are interior design influencers?

Interior design influencers are individuals who create visual content on interior designing, and the art and science of enhancing the interior of a space to make it aesthetically pleasing. They show us different perspectives on how we experience spaces.

Here is the list of top India interior designer influencers on Instagram:

91. Preeti Prabhu @preetiprabhudotcom (115k Followers)

92. Hiren Patel @hirelpatelarchitect (66.2k Followers)

93. Kunal Bhatia @studio.kunalbhatia (35.9k Followers)

94. Sandip Khosla @sandeepkhosla489 (46.3k Followers)

95. Anubha Khurana Dube (10.1k Followers)

96. Roopa Rajgopal (9.9k Followers)

97. Chinmay Huddar and Vrunda Satarkar (2k Followers)

98. Kriti Padia Shanischara (4.1k Followers)

99. Zinal Mehta and Rajvi Mangukiya (765 Followers)

100. Shruti Dabir

Benefits of working with influencers

To put it simply, here are the top advantages of working with influencers, if you are a start-up or a small brand this section of the article is a must-read for you.

1. Build Brand Awareness and Trust
2. Create awesome brand-centric content
3. Drive sales
4. Start real conversation
5. Improve ROI

There are multiple benefits of working with top influencers in India, among which the first and foremost is to build a trustworthy relationship with your audience faster than any other marketing technique. In most cases, these influencers are backed by millions of followers which they have built over time, besides they are praised among the audience because of their strong voice and unique storytelling approaches. As we have mentioned earlier now people check influencer recommendation more than their favourite celebrities. So, as a brand, if you work with top influencers your brand will achieve great visibility, besides through the campaign you can attract a lot of fresh potential buyers which would increase your customer database.

If you are able to spot proper influencers with a great engagement ratio to work for you within a short time-frame more people would come to know about your brand. Soon you will start receiving collaboration proposals from micro and nano influencers, it a great way to serve your specific demographic.

According to more than 84% of B2B buyers, a referral generally ease the process of purchase initiation. If an influencer genuinely likes your products/service they would not only recommend you to their audience but also to their friends, family and relatives, so from an ROI perspective it is one of the most effective forms of online marketing.

Another recent study shows more than 73% of users activate AdBlockers which prevent showing digital ads while they surf. It imposes a great challenge to the marketers for digital ads, under that circumstance working with influencers seems the only rational option.

How to select suitable influencers for your brand?

If you wish to work with celebrity influencers in India, they are pretty easy to follow but they charge way more than micro and nano influencers. If engagement is your concern more than a number of followers micro-influencers can be your secret weapon to success, on the other hand, if budget is not your constrain you should go for working with celebrity influencers. Just search on Google, type their names on concerning social media platforms and find their contact details. If you are searching on Instagram you can take the help from hashtags which would help you spot the top influencers of a particular niche. It is very important to pitch your campaign deliverables to the influencers if you fail to communicate your requirement there might be a chance of misunderstanding. Make sure the influencer is on the same page with your brand otherwise it will be difficult to achieve the success of the campaign.